YT Industries – D2C Ranking & Growth Metrics
Mountain bikes and e-MTBs sold direct, from a German bike brand.
Last updated · August 2026 edition · method v1.2
YT Industries ranks #46 of 312 D2C brands in the August 2026 edition and #18 of 111 in Sports & Outdoor, unchanged on last month. We estimate YT Industries' revenue is shrinking year on year (high confidence). Branded search is declining sharply over the past year, with a seasonal peak in July and September. Among sports & outdoor brands selling mountain bikes, its closest competitor is Propain (#45).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, high confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big YT Industries is today: #46 of 312 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: declining fast (50 = flat).
what drives the score Is YT Industries' revenue growing?
We estimate YT Industries' revenue is shrinking year on year (high confidence). Branded search is declining sharply and site traffic is declining sharply year on year, pointing the same way, so confidence is high.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is YT Industries growing?
YT Industries' Momentum score is 14.9, which means it is declining fast (50 means flat; a brand that doubled would score about 88). Branded search is declining sharply over the past 12 months. Site traffic is declining sharply over the same 12 months. Since September 2025 it has moved from #21 to #46 overall. Its size score is driven most by social audience, with site traffic relatively weakest.
About YT Industries
YT Industries is a German mountain bike brand selling complete bicycles, e-mountain bikes, apparel, parts and accessories directly to riders. Its range spans all-mountain, enduro, trail, downhill, gravel, freeride, dirt and junior bikes, along with electric mountain bikes built around Bosch, Avinox and Fazua motor systems. Products are sold online through the brand's own website, with additional demo events and physical spaces called "Mills" that serve as showrooms and community meeting points for riders.
The brand positions itself around a mountain biking lifestyle and community, using the slogan "Live Uncaged" to convey an inclusive, no-limits attitude to riding regardless of age or ability. YT Industries supports sponsored athletes and a race team, and runs a touring demo programme called the Rolling Circus to let customers test ride bikes and engage with the brand in person. Its apparel line is described as being for street and performance use, complementing the bike range.
YT Industries branded search volume
How often people search for YT Industries by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is declining sharply. Demand is seasonal, peaking in July and September and lowest in December.
YT Industries' audience, products and channels
Social audience
- Instagram yt_industries 847,100
Also on YouTube and Facebook.
Followers as shown on each platform, end of August 2026.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in Germany, the UK, Sweden and Spain.
Ecommerce stack
- PaymentsKlarna
- TrackingGoogle Tag Manager
Tools detected on yt-industries.com; detection covers common apps and may miss some.
YT Industries competitors
The sports & outdoor brands closest to YT Industries: same kind of product first, then the nearest in size. See every brand in Sports & Outdoor or the full D2C brand rankings.
Custom-configured mountain bikes and e-bikes from Germany
Direct-to-consumer mountain bikes and cycling equipment from France.
Skis, touring gear and apparel rooted in Chamonix mountain culture.
Skier-designed all-mountain, freeride and touring skis made in Canada.
Direct-to-consumer electric bikes for commuting, cargo and off-road riding.
YT Industries vs Propain
Propain leads on both size and growth: Scale 59.3 against 58.9, and Momentum 61 against 15. See Propain's page.
| August 2026 | YT Industries | Propain |
|---|---|---|
| Overall rank | #46 | #45 |
| Sports & Outdoor rank | #18 | #17 |
| Scale (size) | 58.9 | 59.3 |
| Momentum (growth) | 14.9 | 61.1 |
| Branded search | 58 | 68 |
| Site traffic | 47 | 51 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
YT Industries: common questions
What does YT Industries sell?
Mountain bikes and e-MTBs sold direct, from a German bike brand. Known for: JEFFSY all-mountain bike, CAPRA enduro bike, TUES downhill bike, DECOY e-MTB range and IZZO trail bike.
Where is YT Industries from?
YT Industries is based in Germany.
Where can you buy YT Industries?
YT Industries sells through its own online store and selected retailers. Its online store is at yt-industries.com.
Is YT Industries' revenue growing?
We estimate YT Industries' revenue is shrinking year on year (high confidence). Branded search is declining sharply and site traffic is declining sharply year on year, pointing the same way, so confidence is high. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are YT Industries' competitors?
YT Industries' closest competitors in the Sports & Outdoor category are Propain, Commencal, Black Crows and 4FRNT Skis.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.2. See the methodology, or report a correction.