Ribble Cycles – D2C Ranking & Growth Metrics
Bicycles sold direct to consumer
Last updated · August 2026 edition · method v1.2
Ribble Cycles ranks #122 of 312 D2C brands in the August 2026 edition and #43 of 111 in Sports & Outdoor, up 19 places on last month. We estimate Ribble Cycles' revenue is shrinking year on year (high confidence). Branded search is declining over the past year, with a seasonal peak in July and August. Among sports & outdoor brands selling bicycles, its closest competitor is Radon (#123).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, high confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Ribble Cycles is today: #122 of 312 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: declining (50 = flat).
what drives the score Is Ribble Cycles' revenue growing?
We estimate Ribble Cycles' revenue is shrinking year on year (high confidence). Branded search is declining and site traffic is declining year on year, pointing the same way, so confidence is high.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Ribble Cycles growing?
Ribble Cycles' Momentum score is 39.1, which means it is declining (50 means flat; a brand that doubled would score about 88). Branded search is declining over the past 12 months. Site traffic is declining over the same 12 months. Since September 2025 it has moved from #115 to #122 overall. Its size score is driven most by site traffic, with branded search demand relatively weakest.
About Ribble Cycles
Ribble Cycles is a British brand operating in the sports and outdoor category, selling bicycles direct to consumers. Based on the brand name and its direct-to-consumer model, Ribble offers bikes designed for riders seeking a manufacturer-direct purchasing route rather than through traditional bicycle retailers.
Ribble Cycles branded search volume
How often people search for Ribble Cycles by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is declining. Demand is seasonal, peaking in July and August and lowest in December.
Ribble Cycles' audience, products and channels
Where it sells
- Own online storeyes
- Retailers / stockistsnot found
- Amazonnot found
Its site is most visited in the UK, Australia, Canada and Spain.
Ribble Cycles competitors
The sports & outdoor brands closest to Ribble Cycles: same kind of product first, then the nearest in size. See every brand in Sports & Outdoor or the full D2C brand rankings.
German direct-to-consumer bicycles, e-bikes and gravel bikes.
Belt drive bicycles for commuting, adventure and recreational riding
Lightweight backpacking gear including packs, shelters and trekking poles.
Lightweight truck campers for off-grid overlanding adventures.
Norwegian maker of helmets, eyewear and protective gear for skiing, biking and paddling
Ribble Cycles vs Radon
Ribble Cycles leads on both size and growth: Scale 46.3 against 46.3, and Momentum 39 against 27. See Radon's page.
| August 2026 | Ribble Cycles | Radon |
|---|---|---|
| Overall rank | #122 | #123 |
| Sports & Outdoor rank | #43 | #44 |
| Scale (size) | 46.3 | 46.3 |
| Momentum (growth) | 39.1 | 27.2 |
| Branded search | 45 | 51 |
| Site traffic | 48 | 39 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
Ribble Cycles: common questions
What does Ribble Cycles sell?
Bicycles sold direct to consumer. Known for: Bicycles.
Where is Ribble Cycles from?
Ribble Cycles is based in United Kingdom.
Where can you buy Ribble Cycles?
Ribble Cycles sells through its own online store. Its online store is at ribblecycles.co.uk.
Is Ribble Cycles' revenue growing?
We estimate Ribble Cycles' revenue is shrinking year on year (high confidence). Branded search is declining and site traffic is declining year on year, pointing the same way, so confidence is high. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Ribble Cycles' competitors?
Ribble Cycles' closest competitors in the Sports & Outdoor category are Radon, Priority, Gossamer Gear and Scout.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.2. See the methodology, or report a correction.