Ornot – D2C Ranking & Growth Metrics
Timeless, USA-made cycling apparel and accessories from San Francisco
Last updated · August 2026 edition · method v1.3
Ornot ranks #197 of 312 D2C brands in the August 2026 edition and #44 of 63 in Apparel, down 2 places on last month. We estimate Ornot's revenue is flat year on year (low confidence). Branded search is steady over the past year. Among apparel brands selling cycling apparel, its closest competitor is 7mesh (#216).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree; with low confidence we only call growth or decline on a big move.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, low confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Ornot is today: #197 of 312 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: roughly flat (50 = flat).
what drives the score Is Ornot's revenue growing?
We estimate Ornot's revenue is flat year on year (low confidence). Branded search is growing but site traffic is steady, so the two signals don't back each other up and confidence is low.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Ornot growing?
Ornot's Momentum score is 50.9, which means it is roughly flat (50 means flat; a brand that doubled would score about 88). Branded search is steady over the past 12 months, and growing over the last three months compared with the same months a year earlier. Site traffic is steady over the same 12 months. Since September 2025 it has moved from #206 to #197 overall. Its size score is driven most by social audience, with site traffic relatively weakest.
About Ornot
Ornot designs cycling apparel and accessories for road, gravel and bikepacking riders, based in San Francisco. The range covers jerseys, bib shorts and tights, jackets and vests, base layers, socks, caps, gloves and bike bags, along with items such as cargo bib shorts designed to carry gear without traditional pockets. Much of the product is made in the USA, with an emphasis on clean, understated design rather than bold branding.
The brand positions itself against fast fashion, favouring timeless designs, durable construction and responsible production methods, including recycled materials, PFAS-free coatings and deadstock textiles. It is a member of 1% For the Planet. Ornot sells directly to consumers through its own online store, offering separate men's and women's ranges alongside casual clothing and bike accessories, and describes its approach as building gear meant to be worn for years rather than one season.
Ornot branded search volume
How often people search for Ornot by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is steady; the last three months, compared with the same months a year earlier, are growing. Demand is fairly steady through the year.
Ornot's audience, products and channels
Social audience
- Instagram ornotbike 49,620
- YouTube ornotbike 3,150
Also on Facebook.
Followers as shown on each platform, end of August 2026.
Products
- Products in store284
- New in the last 90 days6
- Typical priceUS$136
- Price rangeUS$5 – US$400
From Ornot's own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in the US, Canada and Italy.
Ecommerce stack
- Email & SMSKlaviyo
- PaymentsShop Pay
- AnalyticsTriple Whale
Tools detected on ornotbike.com; detection covers common apps and may miss some.
Ornot competitors
The apparel brands closest to Ornot: same kind of product first, then the nearest in size. See every brand in Apparel or the full D2C brand rankings.
Technical cycling and outdoor apparel designed and tested in Squamish, BC
Cycling and outdoor apparel for road and gravel riders, based in Nice.
Technical cycling apparel with a contemporary design aesthetic
Performance cycling apparel and kits from Melbourne
Premium cycling clothing and accessories for road, gravel and mountain biking.
Ornot vs 7mesh
Ornot leads on both size and growth: Scale 37.9 against 34.9, and Momentum 51 against 50. See 7mesh's page.
| August 2026 | Ornot | 7mesh |
|---|---|---|
| Overall rank | #197 | #216 |
| Apparel rank | #44 | #50 |
| Scale (size) | 37.9 | 34.9 |
| Momentum (growth) | 50.9 | 50.1 |
| Branded search | 39 | 32 |
| Site traffic | 32 | 30 |
| Social audience | 43 | 44 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
Ornot: common questions
What does Ornot sell?
Timeless, USA-made cycling apparel and accessories from San Francisco. Known for: Cargo bib shorts, Merino gravel sweater, Bib shorts and tights, Jerseys and Bike bags and musettes.
Where is Ornot from?
Ornot is based in San Francisco, United States.
Where can you buy Ornot?
Ornot sells through its own online store and selected retailers. Its online store is at ornotbike.com.
Who founded Ornot?
Ornot was founded by Matt.
Is Ornot's revenue growing?
We estimate Ornot's revenue is flat year on year (low confidence). Branded search is growing but site traffic is steady, so the two signals don't back each other up and confidence is low. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Ornot's competitors?
Ornot's closest competitors in the Apparel category are 7mesh, Café du Cycliste, Pas Normal Studios and MAAP.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.3. See the methodology, or report a correction.