Café du Cycliste – D2C Ranking & Growth Metrics
Cycling and outdoor apparel for road and gravel riders, based in Nice.
Last updated · August 2026 edition · method v1.2
Café du Cycliste ranks #100 of 312 D2C brands in the August 2026 edition and #29 of 63 in Apparel, down 3 places on last month. We estimate Café du Cycliste's revenue is growing year on year (high confidence). Branded search is steady over the past year, with a seasonal peak in July and April. Among apparel brands selling cycling apparel, its closest competitor is Pas Normal Studios (#60).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, high confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Café du Cycliste is today: #100 of 312 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: roughly flat (50 = flat).
what drives the score Is Café du Cycliste's revenue growing?
We estimate Café du Cycliste's revenue is growing year on year (high confidence). Branded search is steady and site traffic is growing year on year, pointing the same way, so confidence is high.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Café du Cycliste growing?
Café du Cycliste's Momentum score is 56.7, which means it is roughly flat (50 means flat; a brand that doubled would score about 88). Branded search is steady over the past 12 months. Site traffic is growing over the same 12 months. Since September 2025 it has moved from #105 to #100 overall. Its size score is driven most by social audience, with site traffic relatively weakest.
About Café du Cycliste
Café du Cycliste designs cycling and outdoor apparel for men and women who ride road, gravel and beyond. The brand's range covers jerseys, bibshorts and tights, jackets and gilets, base layers, socks, gloves, caps and bags, alongside off-bike pieces such as sweaters, t-shirts and shorts. Collections are organised around riding styles including Classic, Race, Audax, Outlands, Active and Explore, reflecting different terrains and levels of intensity.
Based in Nice, the brand sells primarily through its own website and operates a small number of its own boutiques, including locations in Nice, Paris, Majorca, Munich and Ventoux, some of which also offer bike rental. Café du Cycliste is also involved in the broader cycling community through a gravel team and rider ambassadors, and publishes editorial content and local riding guides for destinations such as Nice, Majorca and Ventoux. It positions itself around a lifestyle connected to cycling rather than performance racing alone.
Café du Cycliste branded search volume
How often people search for Café du Cycliste by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is steady. Demand is seasonal, peaking in July and April and lowest in October.
Café du Cycliste's audience, products and channels
Social audience
- Instagram cafeducycliste 182,433
- YouTube 3,470
Also on Facebook.
Followers as shown on each platform, end of August 2026.
Products
- Products in store786
- New in the last 90 days106
- Typical price€135
- Price range€8 – €614
From Café du Cycliste's own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in Germany, France, Sweden and Canada.
Ecommerce stack
- Email & SMSKlaviyo
- Customer serviceGorgias
- ReturnsLoop Returns
- PaymentsShop Pay
- TrackingGoogle Tag Manager
- AnalyticsHotjar
Tools detected on cafeducycliste.com; detection covers common apps and may miss some.
Café du Cycliste competitors
The apparel brands closest to Café du Cycliste: same kind of product first, then the nearest in size. See every brand in Apparel or the full D2C brand rankings.
Technical cycling apparel with a contemporary design aesthetic
Timeless, USA-made cycling apparel and accessories from San Francisco
Performance cycling apparel and kits from Melbourne
Technical cycling and outdoor apparel designed and tested in Squamish, BC
Premium cycling clothing and accessories for road, gravel and mountain biking.
Café du Cycliste vs Pas Normal Studios
Pas Normal Studios is the bigger brand (Scale 56.5 against 49.7), while Café du Cycliste is growing faster (Momentum 57 against 43). See Pas Normal Studios' page.
| August 2026 | Café du Cycliste | Pas Normal Studios |
|---|---|---|
| Overall rank | #100 | #60 |
| Apparel rank | #29 | #14 |
| Scale (size) | 49.7 | 56.5 |
| Momentum (growth) | 56.7 | 43.3 |
| Branded search | 49 | 62 |
| Site traffic | 45 | 45 |
| Social audience | 57 | 64 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
Café du Cycliste: common questions
What does Café du Cycliste sell?
Cycling and outdoor apparel for road and gravel riders, based in Nice. Known for: Jerseys, Bibshorts and tights, Jackets and gilets, Gravel and Outlands collections and Cycling bags and accessories.
Where is Café du Cycliste from?
Café du Cycliste is based in Nice, France.
Where can you buy Café du Cycliste?
Café du Cycliste sells through its own online store and selected retailers. Its online store is at cafeducycliste.com.
Is Café du Cycliste's revenue growing?
We estimate Café du Cycliste's revenue is growing year on year (high confidence). Branded search is steady and site traffic is growing year on year, pointing the same way, so confidence is high. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Café du Cycliste's competitors?
Café du Cycliste's closest competitors in the Apparel category are Pas Normal Studios, Ornot, MAAP and 7mesh.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.2. See the methodology, or report a correction.