Flylow Gear – D2C Ranking & Growth Metrics
Ski, bike and outdoor apparel built for mountain pursuits.
Last updated · August 2026 edition · method v1.3
Flylow Gear ranks #209 of 312 D2C brands in the August 2026 edition and #48 of 63 in Apparel, up 6 places on last month. We estimate Flylow Gear's revenue is shrinking year on year (high confidence). Branded search is steady over the past year, with a seasonal peak in December and January. Among apparel brands selling ski apparel, its closest competitor is TREW (#253).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree; with low confidence we only call growth or decline on a big move.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, high confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Flylow Gear is today: #209 of 312 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: declining (50 = flat).
what drives the score Is Flylow Gear's revenue growing?
We estimate Flylow Gear's revenue is shrinking year on year (high confidence). Branded search is steady and site traffic is declining year on year, pointing the same way, so confidence is high.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Flylow Gear growing?
Flylow Gear's Momentum score is 39.1, which means it is declining (50 means flat; a brand that doubled would score about 88). Branded search is steady over the past 12 months. Site traffic is declining over the same 12 months. Since September 2025 it has moved from #183 to #209 overall. Its size score is driven most by social audience, with site traffic relatively weakest.
About Flylow Gear
Flylow Gear makes technical outerwear and apparel for skiing, snowboarding, mountain biking and other mountain-based activities. The range includes jackets, pants, bibs, baselayers, shirts and accessories for men, women and children, built around durable fabrics such as Gore-Tex and designed to hold up to repeated use in the backcountry and at the resort. Products span core ski and snowboard lines alongside warmer-weather gear for biking, paddling and outdoor camp life.
The brand was started by Greg Steen and Dan Abrams, who set out to build ski clothing that combined the durability of mountaineering gear with a better fit and style than resort wear offered at the time. Flylow sells direct to consumers through its own website as well as through dealers, and the founders continue to independently own and run the company. The team is now based across Denver, Jackson and Lake Tahoe, and the brand has expanded from its original ski-focused catalogue into a broader four-season offering for outdoor pursuits.
Flylow Gear branded search volume
How often people search for Flylow Gear by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is steady. Demand is seasonal, peaking in December and January and lowest in July.
Flylow Gear's audience, products and channels
Social audience
- Instagram flylowgear 79,824
- YouTube 1,420
Also on Facebook.
Followers as shown on each platform, end of August 2026.
Products
- Products in store246
- New in the last 90 days132
- Typical priceUS$98
- Price rangeUS$5 – US$700
From Flylow Gear's own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in the US, Australia and Canada.
Ecommerce stack
- Email & SMSKlaviyo
- SubscriptionsRecharge
- ReturnsLoop Returns
- PaymentsAfterpay
- TrackingMeta Pixel, Google Tag Manager
- AnalyticsTriple Whale
Tools detected on flylowgear.com; detection covers common apps and may miss some.
Flylow Gear competitors
The apparel brands closest to Flylow Gear: same kind of product first, then the nearest in size. See every brand in Apparel or the full D2C brand rankings.
Backcountry-focused ski and snowboard outerwear, bibs and jackets
Swedish maker of ski, outdoor and work gloves
Technical outerwear for skiing and mountain sports, made in Aspen
Swiss apparel brand.
Technical hunting apparel and camouflage gear rooted in tactical military design.
Flylow Gear vs TREW
Flylow Gear is the bigger brand (Scale 36.4 against 30.0), while TREW is growing faster (Momentum 55 against 39). See TREW's page.
| August 2026 | Flylow Gear | TREW |
|---|---|---|
| Overall rank | #209 | #253 |
| Apparel rank | #48 | #56 |
| Scale (size) | 36.4 | 30.0 |
| Momentum (growth) | 39.1 | 55.4 |
| Branded search | 35 | 34 |
| Site traffic | 28 | 26 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
Flylow Gear: common questions
What does Flylow Gear sell?
Ski, bike and outdoor apparel built for mountain pursuits. Known for: Ski jackets, Bibs and pants, Gore-Tex shells, Baselayers and Mountain bike apparel.
Where is Flylow Gear from?
Flylow Gear is based in United States.
Where can you buy Flylow Gear?
Flylow Gear sells through its own online store and selected retailers. Its online store is at flylowgear.com.
When was Flylow Gear founded?
Flylow Gear was founded in 2005.
Who founded Flylow Gear?
Flylow Gear was founded by Greg Steen and Dan Abrams.
Is Flylow Gear's revenue growing?
We estimate Flylow Gear's revenue is shrinking year on year (high confidence). Branded search is steady and site traffic is declining year on year, pointing the same way, so confidence is high. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Flylow Gear's competitors?
Flylow Gear's closest competitors in the Apparel category are TREW, Hestra, Strafe and Kjus.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.3. See the methodology, or report a correction.