Picture Organic Clothing – D2C Ranking & Growth Metrics
French outdoor apparel for skiing, surfing, hiking and trail running.
Last updated · August 2026 edition · method v1.2
Picture Organic Clothing ranks #146 of 312 D2C brands in the August 2026 edition and #36 of 63 in Apparel, up 5 places on last month. We estimate Picture Organic Clothing's revenue is flat year on year (medium confidence). Branded search is steady over the past year, with a seasonal peak in January and December. Among apparel brands selling outdoor apparel, its closest competitor is KAVU (#148).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, medium confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Picture Organic Clothing is today: #146 of 312 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: roughly flat (50 = flat).
what drives the score Is Picture Organic Clothing's revenue growing?
We estimate Picture Organic Clothing's revenue is flat year on year (medium confidence). Picture Organic Clothing sells mostly through retailers and stockists, whose sales we can't see, so confidence is medium.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Picture Organic Clothing growing?
Picture Organic Clothing's Momentum score is 53.0, which means it is roughly flat (50 means flat; a brand that doubled would score about 88). Branded search is steady over the past 12 months. Site traffic is steady over the same 12 months. Since September 2025 it has moved from #141 to #146 overall. Its size score is driven most by social audience, with branded search demand relatively weakest.
About Picture Organic Clothing
Picture Organic Clothing is a French apparel brand designing clothing and accessories for outdoor activities including skiing and snowboarding, surfing, hiking and trail running. Its range covers technical outerwear such as ski and snowboard jackets and trousers, mid-layers, fleeces and technical base layers, alongside more casual lifestyle pieces like t-shirts, hoodies, shorts and joggers, as well as neoprene wetsuits, bags and accessories. Collections are organised separately for men, women and children, with dedicated activity-based sections for ski and snowboard, outdoor lifestyle, surf, hiking and trail.
The brand sells directly to consumers through its own website, offering both current collections and an outlet section for past-season items, alongside information on physical stockists. Picture Organic Clothing also publishes content on its site about its environmental and social commitments, films and sponsored riders, positioning itself within the outdoor and action-sports space with an emphasis on organic and technical materials. The brand ships within France with free delivery above a set spending threshold and free returns for French customers.
Picture Organic Clothing branded search volume
How often people search for Picture Organic Clothing by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is steady. Demand is seasonal, peaking in January and December and lowest in June.
Picture Organic Clothing's audience, products and channels
Social audience
- Instagram pictureorganicclothing 211,139
- TikTok pictureorganicclothing 20,400
Also on YouTube and Facebook.
Followers as shown on each platform, end of August 2026.
Products
- Products in store1,000+
- New in the last 90 days558
- Typical price€55
- Price range€8 – €650
From Picture Organic Clothing's own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in France, Australia, Canada and Germany.
Ecommerce stack
- Email & SMSKlaviyo
- ReviewsYotpo
- Cross-borderGlobal-e
- TrackingGoogle Tag Manager
Tools detected on picture-organic-clothing.com; detection covers common apps and may miss some.
Picture Organic Clothing competitors
The apparel brands closest to Picture Organic Clothing: same kind of product first, then the nearest in size. See every brand in Apparel or the full D2C brand rankings.
Outdoor-inspired apparel, bags and hats born from Seattle fishing culture
Cycling and outdoor apparel for skiing, running and everyday wear
Technical outdoor apparel and gear for mountain sports, made in Jackson, Wyoming
Swedish outdoor apparel and fleece layers for trekking and trail running.
British-made waterproof jackets, fleeces and footwear for hiking and mountaineering
Picture Organic Clothing vs KAVU
Picture Organic Clothing leads on both size and growth: Scale 44.4 against 44.3, and Momentum 53 against 43. See KAVU's page.
| August 2026 | Picture Organic Clothing | KAVU |
|---|---|---|
| Overall rank | #146 | #148 |
| Apparel rank | #36 | #37 |
| Scale (size) | 44.4 | 44.3 |
| Momentum (growth) | 53.0 | 43.3 |
| Branded search | 34 | 51 |
| Site traffic | 42 | 35 |
| Social audience | 59 | 48 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
Picture Organic Clothing: common questions
What does Picture Organic Clothing sell?
French outdoor apparel for skiing, surfing, hiking and trail running. Known for: Ski and snowboard jackets and trousers, Fleeces and mid-layers, Neoprene wetsuits, Outdoor lifestyle t-shirts and hoodies and Bags and accessories.
Where is Picture Organic Clothing from?
Picture Organic Clothing is based in France.
Where can you buy Picture Organic Clothing?
Picture Organic Clothing sells through its own online store and a network of retailers and stockists. Its online store is at picture-organic-clothing.com.
Is Picture Organic Clothing's revenue growing?
We estimate Picture Organic Clothing's revenue is flat year on year (medium confidence). Picture Organic Clothing sells mostly through retailers and stockists, whose sales we can't see, so confidence is medium. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Picture Organic Clothing's competitors?
Picture Organic Clothing's closest competitors in the Apparel category are KAVU, Maloja, Stio and Houdini Sportswear.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.2. See the methodology, or report a correction.