Armada Skis – D2C Ranking & Growth Metrics
Skis and winter sports equipment sold direct to consumers.
Last updated · August 2026 edition · method v1.3
Armada Skis ranks #105 of 312 D2C brands in the August 2026 edition and #36 of 111 in Sports & Outdoor, up 26 places on last month. We estimate Armada Skis' revenue is flat year on year (low confidence). Branded search is growing over the past year, with a seasonal peak in January and February. Among sports & outdoor brands selling skis, its closest competitor is Faction Skis (#170).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree; with low confidence we only call growth or decline on a big move.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, low confidence; close to flat. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Armada Skis is today: #105 of 312 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: growing (50 = flat).
what drives the score Is Armada Skis' revenue growing?
We estimate Armada Skis' revenue is flat year on year (low confidence). Armada Skis sells mostly through retailers and stockists, whose sales we can't see, so confidence is low.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Armada Skis growing?
Armada Skis' Momentum score is 64.2, which means it is growing (50 means flat; a brand that doubled would score about 88). Branded search is growing over the past 12 months. Since September 2025 it has moved from #88 to #105 overall. Its size score is driven most by social audience, with branded search demand relatively weakest.
About Armada Skis
Armada Skis is a United States-based brand that makes skis and related winter sports equipment, sold under a direct-to-consumer model through its own website. The brand's website text available for this profile consisted only of a connection verification page, so specific details about product lines, history and positioning could not be confirmed from the source material.
Armada Skis operates within the sports and outdoor category, targeting skiers who purchase equipment directly from the manufacturer rather than through traditional retail intermediaries. Without further detail from the brand's own materials, its precise product range, founding story and market positioning cannot be described beyond its classification as a direct-to-consumer ski brand based in the US.
Armada Skis branded search volume
How often people search for Armada Skis by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is growing. Demand is seasonal, peaking in January and February and lowest in June.
Armada Skis' audience, products and channels
Social audience
- Instagram armadaskis 321,388
Followers as shown on each platform, end of August 2026.
Products
- Products in store249
- New in the last 90 days249
- Typical priceUS$240
- Price rangeUS$17 – US$1,150
From Armada Skis' own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Ecommerce stack
- Email & SMSAttentive
- TrackingGoogle Tag Manager
Tools detected on armadasnow.com; detection covers common apps and may miss some.
Armada Skis competitors
The sports & outdoor brands closest to Armada Skis: same kind of product first, then the nearest in size. See every brand in Sports & Outdoor or the full D2C brand rankings.
Freeskiing brand making skis, ski boots and gear from Verbier, Switzerland
Skis, touring gear and apparel rooted in Chamonix mountain culture.
Limited-edition skis designed by Jason Levinthal, sold direct to consumers.
Handbuilt freeride, freestyle and touring skis for men, women and youth.
Handmade freeride, park and touring skis built in Portland, Oregon
Armada Skis vs Faction Skis
Armada Skis is the bigger brand (Scale 49.2 against 41.5), while Faction Skis is growing faster (Momentum 65 against 64). See Faction Skis' page.
| August 2026 | Armada Skis | Faction Skis |
|---|---|---|
| Overall rank | #105 | #170 |
| Sports & Outdoor rank | #36 | #66 |
| Scale (size) | 49.2 | 41.5 |
| Momentum (growth) | 64.2 | 64.5 |
| Branded search | 38 | 33 |
| Social audience | 63 | 64 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
Armada Skis: common questions
What does Armada Skis sell?
Skis and winter sports equipment sold direct to consumers. Known for: Skis.
Where is Armada Skis from?
Armada Skis is based in United States.
Where can you buy Armada Skis?
Armada Skis sells through its own online store and a network of retailers and stockists. Its online store is at armadasnow.com.
Is Armada Skis' revenue growing?
We estimate Armada Skis' revenue is flat year on year (low confidence). Armada Skis sells mostly through retailers and stockists, whose sales we can't see, so confidence is low. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Armada Skis' competitors?
Armada Skis' closest competitors in the Sports & Outdoor category are Faction Skis, Black Crows, J Skis and Moment Skis.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.3. See the methodology, or report a correction.