4FRNT Skis – D2C Ranking & Growth Metrics
Skier-designed all-mountain, freeride and touring skis made in Canada.
Last updated · August 2026 edition · method v1.2
4FRNT Skis ranks #311 of 312 D2C brands in the August 2026 edition and #111 of 111 in Sports & Outdoor, unchanged on last month. We estimate 4FRNT Skis' revenue is shrinking year on year (medium confidence). Branded search is declining over the past year, with a seasonal peak in January and November. Among sports & outdoor brands selling all-mountain skis, its closest competitor is Black Crows (#182).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, medium confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big 4FRNT Skis is today: #311 of 312 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Published above 5,000 monthly branded searches.
what drives the score Is 4FRNT Skis' revenue growing?
We estimate 4FRNT Skis' revenue is shrinking year on year (medium confidence). 4FRNT Skis' branded search volume is small, so the signal is noisier and confidence is medium.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is 4FRNT Skis growing?
4FRNT Skis has no Momentum score yet: Momentum is published once a brand passes 5,000 monthly branded searches. Branded search is declining over the past 12 months, and declining sharply over the last three months compared with the same months a year earlier. Site traffic is steady over the same 12 months. Since September 2025 it has moved from #266 to #311 overall. Its size score is driven most by site traffic, with branded search demand relatively weakest.
About 4FRNT Skis
4FRNT Skis designs and manufactures skis for all-mountain, freeride, freestyle, powder and touring use, alongside related gear such as bindings, poles and bags, and a small clothing line. The brand was founded in 2002 by skiers who wanted to build the equipment they themselves wanted to ride, prioritising product innovation and skier-driven design. Skis are manufactured in North America, with the company describing itself as an independently owned small business making its products in Canada.
4FRNT sells direct to consumers through its own website, offering a ski finder tool to help customers choose a model, along with demo options, a multi-year warranty and a money-back guarantee. Its product range spans a variety of ski shapes aimed at different terrain and riding styles, developed with input from its own team of riders, engineers and designers. The brand also shares stories and media about the people and places connected to its skis as part of its online presence, and operates a support and returns programme for customers, alongside a dedicated FRNTLINE programme.
4FRNT Skis branded search volume
How often people search for 4FRNT Skis by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is declining; the last three months, compared with the same months a year earlier, are declining sharply. Demand is seasonal, peaking in January and November and lowest in June.
4FRNT Skis' audience, products and channels
Products
- Products in store64
- New in the last 90 days0
- Typical priceUS$69
- Price rangeUS$3 – US$1,000
From 4FRNT Skis' own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsnot found
- Amazonnot found
Its site is most visited in Canada and the US.
Ecommerce stack
- Email & SMSKlaviyo
- MerchandisingRebuy
- PaymentsShop Pay
Tools detected on 4frnt.com; detection covers common apps and may miss some.
4FRNT Skis competitors
The sports & outdoor brands closest to 4FRNT Skis: same kind of product first, then the nearest in size. See every brand in Sports & Outdoor or the full D2C brand rankings.
Skis, touring gear and apparel rooted in Chamonix mountain culture.
Freeride and all-mountain skis for performance-focused skiers.
Colorado-made freeride and all-mountain skis with original artwork.
French-made freeride, all-mountain and touring skis from Chamonix
Carbon fibre skis engineered and built in Salt Lake City
4FRNT Skis: common questions
What does 4FRNT Skis sell?
Skier-designed all-mountain, freeride and touring skis made in Canada. Known for: MSP ski series, All-mountain skis, Freeride and freestyle skis, Powder skis and Touring skis.
Where is 4FRNT Skis from?
4FRNT Skis is based in Canada.
Where can you buy 4FRNT Skis?
4FRNT Skis sells through its own online store. Its online store is at 4frnt.com.
When was 4FRNT Skis founded?
4FRNT Skis was founded in 2002.
Is 4FRNT Skis' revenue growing?
We estimate 4FRNT Skis' revenue is shrinking year on year (medium confidence). 4FRNT Skis' branded search volume is small, so the signal is noisier and confidence is medium. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are 4FRNT Skis' competitors?
4FRNT Skis' closest competitors in the Sports & Outdoor category are Black Crows, Majesty Skis, Icelantic and ZAG Skis.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.2. See the methodology, or report a correction.