Icelantic – D2C Ranking & Growth Metrics
Colorado-made freeride and all-mountain skis with original artwork.
Last updated · August 2026 edition · method v1.2
Icelantic ranks #290 of 312 D2C brands in the August 2026 edition and #105 of 111 in Sports & Outdoor, up 6 places on last month. We estimate Icelantic's revenue is flat year on year (medium confidence). Branded search is steady over the past year, with a seasonal peak in January and December. Among sports & outdoor brands selling freeride skis, its closest competitor is ON3P (#276).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, medium confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Icelantic is today: #290 of 312 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Published above 5,000 monthly branded searches.
what drives the score Is Icelantic's revenue growing?
We estimate Icelantic's revenue is flat year on year (medium confidence). Icelantic's branded search volume is small, so the signal is noisier and confidence is medium.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Icelantic growing?
Icelantic has no Momentum score yet: Momentum is published once a brand passes 5,000 monthly branded searches. Branded search is steady over the past 12 months, and declining over the last three months compared with the same months a year earlier. Site traffic is steady over the same 12 months. Since September 2025 it has moved from #253 to #290 overall. Its size score is driven most by social audience, with branded search demand relatively weakest.
About Icelantic
Icelantic Skis designs and manufactures skis in Colorado, aimed at all-mountain and freeride skiers who want gear built for regular use rather than occasional outings. The range spans men's and women's all-mountain and freeride collections, along with special-edition and national-park-themed skis, youth models, and supporting gear such as bindings, poles, apparel, headwear and accessories. Each ski also carries original artwork, tying the brand's product design to a visual identity alongside its technical construction.
Icelantic branded search volume
How often people search for Icelantic by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is steady; the last three months, compared with the same months a year earlier, are declining. Demand is seasonal, peaking in January and December and lowest in June.
Icelantic's audience, products and channels
Social audience
- Instagram icelantic_skis 64,284
- YouTube 648
Also on Facebook.
Followers as shown on each platform, end of August 2026.
Products
- Products in store678
- New in the last 90 days33
- Typical priceUS$150
- Price rangeUS$3 – US$1,200
From Icelantic's own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in Canada and the US.
Ecommerce stack
- Email & SMSKlaviyo
- ReviewsJudge.me
- Customer serviceGorgias
- PaymentsShop Pay
- TrackingGoogle Tag Manager
- AnalyticsTriple Whale
Tools detected on icelanticskis.com; detection covers common apps and may miss some.
Icelantic competitors
The sports & outdoor brands closest to Icelantic: same kind of product first, then the nearest in size. See every brand in Sports & Outdoor or the full D2C brand rankings.
Handmade freeride, park and touring skis built in Portland, Oregon
Handbuilt freeride, freestyle and touring skis for men, women and youth.
Freeride and all-mountain skis for performance-focused skiers.
Freeskiing brand making skis, ski boots and gear from Verbier, Switzerland
French-made freeride, all-mountain and touring skis from Chamonix
Icelantic: common questions
What does Icelantic sell?
Colorado-made freeride and all-mountain skis with original artwork. Known for: Nomad freeride collection, Torrent all-mountain collection, Tempest women's all-mountain collection, Maiden women's freeride collection and National Park Collection.
Where is Icelantic from?
Icelantic is based in Golden, Colorado, United States.
Where can you buy Icelantic?
Icelantic sells through its own online store and selected retailers. Its online store is at icelanticskis.com.
Who founded Icelantic?
Icelantic was founded by Ben Anderson.
Is Icelantic's revenue growing?
We estimate Icelantic's revenue is flat year on year (medium confidence). Icelantic's branded search volume is small, so the signal is noisier and confidence is medium. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Icelantic's competitors?
Icelantic's closest competitors in the Sports & Outdoor category are ON3P, Moment Skis, Majesty Skis and Faction Skis.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.2. See the methodology, or report a correction.