Faction Skis – D2C Ranking & Growth Metrics
Freeskiing brand making skis, ski boots and gear from Verbier, Switzerland
Last updated · August 2026 edition · method v1.2
Faction Skis ranks #170 of 312 D2C brands in the August 2026 edition and #66 of 111 in Sports & Outdoor, up 10 places on last month. We estimate Faction Skis' revenue is growing year on year (high confidence). Branded search is growing strongly over the past year, with a seasonal peak in February and January. Among sports & outdoor brands selling freeride skis, its closest competitor is Moment Skis (#262).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, high confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Faction Skis is today: #170 of 312 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: growing (50 = flat).
what drives the score Is Faction Skis' revenue growing?
We estimate Faction Skis' revenue is growing year on year (high confidence). Branded search is steady and site traffic is growing year on year, pointing the same way, so confidence is high.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Faction Skis growing?
Faction Skis' Momentum score is 64.5, which means it is growing (50 means flat; a brand that doubled would score about 88). Branded search is growing strongly over the past 12 months, and steady over the last three months compared with the same months a year earlier. Site traffic is growing over the same 12 months. Since September 2025 it has moved from #144 to #170 overall. Its size score is driven most by social audience, with site traffic relatively weakest.
About Faction Skis
Faction Skis is a Switzerland-based ski brand that designs and sells skis, ski boots and related equipment for freeskiers. Its range covers all-mountain, freeride, park and pipe, piste and touring disciplines, organised into series such as Dancer, Studio, Prodigy, Agent, La Machine and Outcast, alongside the Phaenom ski boot line, poles, skins, skateboards, eyewear and apparel. Products are aimed at skiers ranging from all-mountain riders to competitive freeriders and freestylers, and are sold directly to consumers through its own website as well as through retail stores.
The brand describes itself as an independent collective of skiers, artists, film-makers and engineers united by a shared interest in the mountains and freeskiing culture. Alongside product design, Faction Skis produces films and athlete content, and works with a team of sponsored athletes across freeride, freestyle and all-mountain skiing. It positions itself within the freeskiing movement that grew out of surf and skate influences entering mountain sports, distinguishing itself from classic alpine skiing traditions.
Faction Skis branded search volume
How often people search for Faction Skis by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is growing strongly; the last three months, compared with the same months a year earlier, are steady. Demand is seasonal, peaking in February and January and lowest in June.
Faction Skis' audience, products and channels
Social audience
- Instagram factionskis 306,472
- YouTube TheFactionCollective 72,800
Also on Facebook.
Followers as shown on each platform, end of August 2026.
Products
- Products in store205
- New in the last 90 days61
- Typical price€475
- Price range€10 – €899
From Faction Skis' own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in Sweden, Australia, Canada and France.
Ecommerce stack
- Email & SMSKlaviyo
- ReviewsYotpo
- Customer serviceGorgias
- PaymentsShop Pay
- TrackingGoogle Tag Manager
Tools detected on factionskis.com; detection covers common apps and may miss some.
Faction Skis competitors
The sports & outdoor brands closest to Faction Skis: same kind of product first, then the nearest in size. See every brand in Sports & Outdoor or the full D2C brand rankings.
Handbuilt freeride, freestyle and touring skis for men, women and youth.
Handmade freeride, park and touring skis built in Portland, Oregon
Colorado-made freeride and all-mountain skis with original artwork.
Freeride and all-mountain skis for performance-focused skiers.
Skis, touring gear and apparel rooted in Chamonix mountain culture.
Faction Skis vs Moment Skis
Faction Skis leads on both size and growth: Scale 41.5 against 27.8, and Momentum 65 against 50. See Moment Skis' page.
| August 2026 | Faction Skis | Moment Skis |
|---|---|---|
| Overall rank | #170 | #262 |
| Sports & Outdoor rank | #66 | #93 |
| Scale (size) | 41.5 | 27.8 |
| Momentum (growth) | 64.5 | 49.5 |
| Branded search | 33 | 22 |
| Site traffic | 30 | 20 |
| Social audience | 64 | 43 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
Faction Skis: common questions
What does Faction Skis sell?
Freeskiing brand making skis, ski boots and gear from Verbier, Switzerland. Known for: Dancer Series skis, Phaenom ski boots, Freeride and touring skis, Studio and Prodigy series and Poles and skins.
Where is Faction Skis from?
Faction Skis is based in Verbier, Switzerland.
Where can you buy Faction Skis?
Faction Skis sells through its own online store and selected retailers. Its online store is at factionskis.com.
Is Faction Skis' revenue growing?
We estimate Faction Skis' revenue is growing year on year (high confidence). Branded search is steady and site traffic is growing year on year, pointing the same way, so confidence is high. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Faction Skis' competitors?
Faction Skis' closest competitors in the Sports & Outdoor category are Moment Skis, ON3P, Icelantic and Majesty Skis.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.2. See the methodology, or report a correction.