ZAG Skis – D2C Ranking & Growth Metrics
French-made freeride, all-mountain and touring skis from Chamonix
Last updated · August 2026 edition · method v1.3
ZAG Skis ranks #288 of 312 D2C brands in the August 2026 edition and #103 of 111 in Sports & Outdoor, up 3 places on last month. We estimate ZAG Skis' revenue is growing year on year (medium confidence). Branded search is growing strongly over the past year, with a seasonal peak in January and February. Among sports & outdoor brands selling touring skis, its closest competitor is Ortovox (#73).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree; with low confidence we only call growth or decline on a big move.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, medium confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big ZAG Skis is today: #288 of 312 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: growing (50 = flat).
what drives the score Is ZAG Skis' revenue growing?
We estimate ZAG Skis' revenue is growing year on year (medium confidence). ZAG Skis sells mostly through retailers and stockists, whose sales we can't see, so confidence is medium.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is ZAG Skis growing?
ZAG Skis' Momentum score is 61.6, which means it is growing (50 means flat; a brand that doubled would score about 88). Branded search is growing strongly over the past 12 months. Site traffic is steady over the same 12 months. Since September 2025 it has moved from #287 to #288 overall. Its size score is driven most by social audience, with site traffic relatively weakest.
About ZAG Skis
ZAG Skis is a French ski manufacturer based in Chamonix, designing and building skis for freeride, all-mountain and ski touring use. The brand describes itself as a house of shapers, working with wood and fibre in its own workshop and prototyping lab to develop skis suited to different terrains and styles of skiing. Its range is organised around three families - freeride, all-mountain and touring - each offering several models at different widths, alongside related equipment such as helmets, bindings, poles, skins and ski crampons.
ZAG sells directly to consumers through its own website, shipping across a wide range of European countries, and also operates a professional pricing programme and a network of retailers where skis can be tested. The brand targets skiers seeking mountain-specific equipment rather than mass-market skis, with pricing positioned in the mid-to-premium range. Products are supported by a multi-year warranty, quick dispatch times, and offered binding mounting. ZAG communicates its identity through references to its Chamonix workshop, its ambassadors, and a product-development approach it calls build, test, learn.
ZAG Skis branded search volume
How often people search for ZAG Skis by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is growing strongly. Demand is seasonal, peaking in January and February and lowest in June.
ZAG Skis' audience, products and channels
Social audience
- Instagram zagskis 59,692
- TikTok zagskis 2,101
Also on Facebook.
Followers as shown on each platform, end of August 2026.
Products
- Products in store80
- New in the last 90 days21
- Typical price€325
- Price range€11 – €899
From ZAG Skis' own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in France.
Ecommerce stack
- Email & SMSKlaviyo
- Customer serviceGorgias
- TrackingGoogle Tag Manager
- AnalyticsHotjar
Tools detected on zagskis.com; detection covers common apps and may miss some.
ZAG Skis competitors
The sports & outdoor brands closest to ZAG Skis: same kind of product first, then the nearest in size. See every brand in Sports & Outdoor or the full D2C brand rankings.
Mountaineering and ski touring gear, including avalanche safety equipment.
Colorado-made freeride and all-mountain skis with original artwork.
Carbon fibre skis engineered and built in Salt Lake City
Handmade freeride, park and touring skis built in Portland, Oregon
Handbuilt freeride, freestyle and touring skis for men, women and youth.
ZAG Skis vs Ortovox
Ortovox is the bigger brand (Scale 54.0 against 22.9), while ZAG Skis is growing faster (Momentum 62 against 46). See Ortovox's page.
| August 2026 | ZAG Skis | Ortovox |
|---|---|---|
| Overall rank | #288 | #73 |
| Sports & Outdoor rank | #103 | #26 |
| Scale (size) | 22.9 | 54.0 |
| Momentum (growth) | 61.6 | 46.0 |
| Branded search | 14 | 60 |
| Site traffic | 13 | 48 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
ZAG Skis: common questions
What does ZAG Skis sell?
French-made freeride, all-mountain and touring skis from Chamonix. Known for: SLAP freeride skis, AROC and MATA all-mountain skis, UBAC touring skis, Ski touring equipment (skins, crampons) and Chamonix ZAG Lab prototyping.
Where is ZAG Skis from?
ZAG Skis is based in Chamonix, France.
Where can you buy ZAG Skis?
ZAG Skis sells through its own online store and a network of retailers and stockists. Its online store is at zagskis.com.
Is ZAG Skis' revenue growing?
We estimate ZAG Skis' revenue is growing year on year (medium confidence). ZAG Skis sells mostly through retailers and stockists, whose sales we can't see, so confidence is medium. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are ZAG Skis' competitors?
ZAG Skis' closest competitors in the Sports & Outdoor category are Ortovox, Icelantic, DPS Skis and ON3P.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.3. See the methodology, or report a correction.