Black Crows – D2C Ranking & Growth Metrics
Skis, touring gear and apparel rooted in Chamonix mountain culture.
Last updated · August 2026 edition · method v1.2
Black Crows ranks #182 of 312 D2C brands in the August 2026 edition and #72 of 111 in Sports & Outdoor, up 17 places on last month. We estimate Black Crows' revenue is shrinking year on year (medium confidence). Branded search is declining over the past year, with a seasonal peak in January and February. Among sports & outdoor brands selling mountain skis, its closest competitor is 4FRNT Skis (#311).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, medium confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Black Crows is today: #182 of 312 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: declining (50 = flat).
what drives the score Is Black Crows' revenue growing?
We estimate Black Crows' revenue is shrinking year on year (medium confidence). Black Crows sells mostly through retailers and stockists, whose sales we can't see, so confidence is medium.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Black Crows growing?
Black Crows' Momentum score is 41.0, which means it is declining (50 means flat; a brand that doubled would score about 88). Branded search is declining over the past 12 months, and steady over the last three months compared with the same months a year earlier. Site traffic is steady over the same 12 months. Since September 2025 it has moved from #150 to #182 overall. Its size score is driven most by social audience, with site traffic relatively weakest.
About Black Crows
Black Crows is a French brand that designs skis, ski touring equipment and outdoor apparel, sold through its own website and stockists. Its range spans big mountain, mountain touring, all terrain and resort skis for men, women and juniors, alongside poles, skins, ski bags and spare parts, plus a lifestyle and technical apparel collection. The brand has its roots in Chamonix and describes its products as objects made for skiing and mountain culture rather than pure performance gear.
Black Crows positions itself around a distinct approach to skiing, valuing style and feel over strict control, and presents this identity through storytelling on its site rather than technical claims alone. It sells directly to consumers online across a wide range of European and North American markets, with region-specific currencies and shipping, while also offering tools such as ski and pole finders to guide product selection. The brand markets itself as having stayed consistent in outlook since its founding, continuing to focus on skiing and mountain-inspired product design.
Black Crows branded search volume
How often people search for Black Crows by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is declining; the last three months, compared with the same months a year earlier, are steady. Demand is seasonal, peaking in January and February and lowest in June.
Black Crows' audience, products and channels
Social audience
- Instagram blackcrows_skis 308,240
Also on YouTube and Facebook.
Followers as shown on each platform, end of August 2026.
Products
- Products in store178
- New in the last 90 days35
- Typical priceUS$350
- Price rangeUS$10 – US$1,200
From Black Crows' own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in Sweden, Australia, Canada and Spain.
Ecommerce stack
- Email & SMSKlaviyo
- Customer serviceGorgias
- TrackingGoogle Tag Manager
Tools detected on black-crows.com; detection covers common apps and may miss some.
Black Crows competitors
The sports & outdoor brands closest to Black Crows: same kind of product first, then the nearest in size. See every brand in Sports & Outdoor or the full D2C brand rankings.
Skier-designed all-mountain, freeride and touring skis made in Canada.
Mountain bikes and e-MTBs sold direct, from a German bike brand.
Custom-configured mountain bikes and e-bikes from Germany
Direct-to-consumer mountain bikes and cycling equipment from France.
Freeskiing brand making skis, ski boots and gear from Verbier, Switzerland
Black Crows: common questions
What does Black Crows sell?
Skis, touring gear and apparel rooted in Chamonix mountain culture. Known for: Big mountain skis, Mountain touring skis, All terrain and resort skis, Poles and skins and Outerwear and apparel.
Where is Black Crows from?
Black Crows is based in Chamonix, France.
Where can you buy Black Crows?
Black Crows sells through its own online store and a network of retailers and stockists. Its online store is at black-crows.com.
When was Black Crows founded?
Black Crows was founded in 2006.
Is Black Crows' revenue growing?
We estimate Black Crows' revenue is shrinking year on year (medium confidence). Black Crows sells mostly through retailers and stockists, whose sales we can't see, so confidence is medium. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Black Crows' competitors?
Black Crows' closest competitors in the Sports & Outdoor category are 4FRNT Skis, YT Industries, Propain and Commencal.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.2. See the methodology, or report a correction.