ON3P – D2C Ranking & Growth Metrics
Handmade freeride, park and touring skis built in Portland, Oregon
Last updated · August 2026 edition · method v1.2
ON3P ranks #276 of 312 D2C brands in the August 2026 edition and #98 of 111 in Sports & Outdoor, up 3 places on last month. We estimate ON3P's revenue is shrinking year on year (high confidence). Branded search is steady over the past year, with a seasonal peak in January and February. Among sports & outdoor brands selling freeride skis, its closest competitor is Icelantic (#290).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, high confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big ON3P is today: #276 of 312 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: declining (50 = flat).
what drives the score Is ON3P's revenue growing?
We estimate ON3P's revenue is shrinking year on year (high confidence). Branded search is declining and site traffic is declining year on year, pointing the same way, so confidence is high.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is ON3P growing?
ON3P's Momentum score is 39.3, which means it is declining (50 means flat; a brand that doubled would score about 88). Branded search is steady over the past 12 months, and declining over the last three months compared with the same months a year earlier. Site traffic is declining over the same 12 months. Since September 2025 it has moved from #230 to #276 overall. Its size score is driven most by social audience, with site traffic relatively weakest.
About ON3P
ON3P Skis is a ski manufacturer based in Portland, Oregon, that designs and builds its skis in its own factory rather than outsourcing production overseas. The company makes park, all-mountain, directional freeride and backcountry touring skis, sold under model families such as Mango, Jeffrey, Woodsman and Billy Goat, alongside ski bindings and branded clothing and accessories. Its skis are aimed at skiers looking for equipment matched to specific terrain and riding styles, from park and freestyle use to stable directional powder and touring setups.
ON3P sells directly to consumers through its own website, offering both stock models and a custom ski builder that lets buyers choose length, rocker profile, topsheet graphic and base design. The brand positions itself around in-house manufacturing, presenting its small Portland-based crew as personally responsible for every pair of skis produced, in contrast to companies that design skis but have them built by third-party factories elsewhere. Alongside skis and bindings, ON3P offers apparel such as hoodies, shirts, hats and stickers, and provides services including ski fitting consultations and a warranty programme.
ON3P branded search volume
How often people search for ON3P by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is steady; the last three months, compared with the same months a year earlier, are declining. Demand is seasonal, peaking in January and February and lowest in June.
ON3P's audience, products and channels
Social audience
- Instagram on3pskico 76,936
- TikTok on3pskico 3,756
Also on YouTube.
Followers as shown on each platform, end of August 2026.
Products
- Products in store65
- New in the last 90 days20
- Typical priceUS$60
- Price rangeUS$10 – US$2,074
From ON3P's own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsnot found
- Amazonnot found
Its site is most visited in the US.
Ecommerce stack
- Email & SMSKlaviyo, Postscript
- ReviewsJudge.me
- PaymentsShop Pay
Tools detected on on3pskis.com; detection covers common apps and may miss some.
ON3P competitors
The sports & outdoor brands closest to ON3P: same kind of product first, then the nearest in size. See every brand in Sports & Outdoor or the full D2C brand rankings.
Colorado-made freeride and all-mountain skis with original artwork.
Handbuilt freeride, freestyle and touring skis for men, women and youth.
Freeride and all-mountain skis for performance-focused skiers.
Freeskiing brand making skis, ski boots and gear from Verbier, Switzerland
Carbon fibre skis engineered and built in Salt Lake City
ON3P: common questions
What does ON3P sell?
Handmade freeride, park and touring skis built in Portland, Oregon. Known for: Mango park skis, Jeffrey all-mountain skis, Woodsman and Billy Goat directional skis, Custom ski builder and Touring ski line.
Where is ON3P from?
ON3P is based in Portland, United States.
Where can you buy ON3P?
ON3P sells through its own online store. Its online store is at on3pskis.com.
Is ON3P's revenue growing?
We estimate ON3P's revenue is shrinking year on year (high confidence). Branded search is declining and site traffic is declining year on year, pointing the same way, so confidence is high. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are ON3P's competitors?
ON3P's closest competitors in the Sports & Outdoor category are Icelantic, Moment Skis, Majesty Skis and Faction Skis.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.2. See the methodology, or report a correction.