DPS Skis – D2C Ranking & Growth Metrics
Carbon fibre skis engineered and built in Salt Lake City
Last updated · August 2026 edition · method v1.2
DPS Skis ranks #286 of 312 D2C brands in the August 2026 edition and #101 of 111 in Sports & Outdoor, up 9 places on last month. We estimate DPS Skis' revenue is flat year on year (low confidence). Branded search is declining over the past year, with a seasonal peak in December and January. Among sports & outdoor brands selling carbon skis, its closest competitor is ZAG Skis (#288).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, low confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big DPS Skis is today: #286 of 312 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: roughly flat (50 = flat).
what drives the score Is DPS Skis' revenue growing?
We estimate DPS Skis' revenue is flat year on year (low confidence). Branded search is declining but site traffic is growing, so the two signals don't back each other up and confidence is low.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is DPS Skis growing?
DPS Skis' Momentum score is 48.1, which means it is roughly flat (50 means flat; a brand that doubled would score about 88). Branded search is declining over the past 12 months. Site traffic is growing over the same 12 months. Since September 2025 it has moved from #243 to #286 overall. Its size score is driven most by social audience, with branded search demand relatively weakest.
About DPS Skis
DPS Skis designs and manufactures carbon fibre skis, built in-house in Salt Lake City. The brand makes skis across disciplines including powder, all-mountain, carving, touring and freeride, organised into model families such as Lotus, Kaizen, Wailer, Pisteworks, Pagoda Tour and Koala. It also sells complementary gear, including outerwear under its Strafe label, bindings, poles, skins, and its own Phantom Glide base treatment. DPS positions itself around ski engineering and carbon fibre construction, targeting skiers from recreational to performance-focused riders across different terrain types.
The brand sells direct to consumers through its own website, offering shipping within the US and to parts of Europe, alongside a network of dealers and demo centres. DPS also offers a ski finder quiz to help customers choose a model, a warranty registration scheme, and a trade-in programme called DPS Revive for upgrading old skis. The company was founded by a ski engineer and a professional skier and later relocated its operations to Salt Lake City, where design, pressing, finishing and testing take place under one roof.
DPS Skis branded search volume
How often people search for DPS Skis by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is declining. Demand is seasonal, peaking in December and January and lowest in May.
DPS Skis' audience, products and channels
Social audience
- Instagram dpsskis 51,069
- YouTube dps_skis 2,410
Also on Facebook.
Followers as shown on each platform, end of August 2026.
Products
- Products in store94
- New in the last 90 days12
- Typical priceUS$310
- Price rangeUS$3 – US$5,000
From DPS Skis' own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in Canada.
Ecommerce stack
- Email & SMSKlaviyo
- AnalyticsTriple Whale
Tools detected on dpsskis.com; detection covers common apps and may miss some.
DPS Skis competitors
The sports & outdoor brands closest to DPS Skis: same kind of product first, then the nearest in size. See every brand in Sports & Outdoor or the full D2C brand rankings.
French-made freeride, all-mountain and touring skis from Chamonix
Colorado-made freeride and all-mountain skis with original artwork.
Handmade freeride, park and touring skis built in Portland, Oregon
Handbuilt freeride, freestyle and touring skis for men, women and youth.
Limited-edition skis designed by Jason Levinthal, sold direct to consumers.
DPS Skis vs ZAG Skis
DPS Skis is the bigger brand (Scale 23.2 against 22.9), while ZAG Skis is growing faster (Momentum 62 against 48). See ZAG Skis' page.
| August 2026 | DPS Skis | ZAG Skis |
|---|---|---|
| Overall rank | #286 | #288 |
| Sports & Outdoor rank | #101 | #103 |
| Scale (size) | 23.2 | 22.9 |
| Momentum (growth) | 48.1 | 61.6 |
| Branded search | 14 | 14 |
| Site traffic | 15 | 13 |
| Social audience | 43 | 45 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
DPS Skis: common questions
What does DPS Skis sell?
Carbon fibre skis engineered and built in Salt Lake City. Known for: Lotus powder skis, Kaizen all-mountain skis, Pisteworks carving skis, Pagoda Tour touring skis and Phantom Glide base treatment.
Where is DPS Skis from?
DPS Skis is based in Salt Lake City, United States.
Where can you buy DPS Skis?
DPS Skis sells through its own online store and selected retailers. Its online store is at dpsskis.com.
When was DPS Skis founded?
DPS Skis was founded in 2005.
Who founded DPS Skis?
DPS Skis was founded by Peter Turner and Stephan Drake.
Is DPS Skis' revenue growing?
We estimate DPS Skis' revenue is flat year on year (low confidence). Branded search is declining but site traffic is growing, so the two signals don't back each other up and confidence is low. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are DPS Skis' competitors?
DPS Skis' closest competitors in the Sports & Outdoor category are ZAG Skis, Icelantic, ON3P and Moment Skis.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.2. See the methodology, or report a correction.