TREW – D2C Ranking & Growth Metrics
Backcountry-focused ski and snowboard outerwear, bibs and jackets
Last updated · August 2026 edition · method v1.3
TREW ranks #253 of 312 D2C brands in the August 2026 edition and #56 of 63 in Apparel, up 12 places on last month. We estimate TREW's revenue is flat year on year (low confidence). Branded search is declining over the past year, with a seasonal peak in January and November. Among apparel brands selling ski outerwear, its closest competitor is Strafe (#307).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree; with low confidence we only call growth or decline on a big move.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, low confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big TREW is today: #253 of 312 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: roughly flat (50 = flat).
what drives the score Is TREW's revenue growing?
We estimate TREW's revenue is flat year on year (low confidence). Branded search is steady but site traffic is growing strongly, so the two signals don't back each other up and confidence is low.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is TREW growing?
TREW's Momentum score is 55.4, which means it is roughly flat (50 means flat; a brand that doubled would score about 88). Branded search is declining over the past 12 months, and steady over the last three months compared with the same months a year earlier. Site traffic is growing strongly over the same 12 months. Since September 2025 it has moved from #274 to #253 overall. Its size score is driven most by branded search demand, with site traffic relatively weakest.
About TREW
TREW Gear designs ski and snowboard outerwear, including jackets, bibs, pants and accessories for men, women and kids. The brand began with a single pair of bibs made in a garage in Hood River, Oregon, and has since built out a fuller line of technical, backcountry-oriented apparel intended for skiers and riders who spend extended time in the mountains, including a touring-focused collection called Primo. The company also produces extended and plus sizing for men's and women's ranges.
TREW Gear sells through its own website alongside retail partners across North America, describing this as a hybrid direct-to-consumer approach that keeps it connected to customers while still working with wholesale accounts. Beyond product, the brand runs a garment recycling and reuse programme called The Afterlife, publishes editorial content through its TREW Journal, and supports a team-based backcountry film project. Its positioning centres on backcountry and resort use, community culture, and environmental values alongside the outerwear itself.
TREW branded search volume
How often people search for TREW by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is declining; the last three months, compared with the same months a year earlier, are steady. Demand is seasonal, peaking in January and November and lowest in July.
TREW's audience, products and channels
Products
- Products in store63
- New in the last 90 days0
- Typical priceUS$249
- Price rangeUS$3 – US$1,000
From TREW's own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in Canada and the US.
Ecommerce stack
- Email & SMSKlaviyo, Postscript
- ReviewsOkendo
- MerchandisingRebuy
- PaymentsKlarna
- TrackingMeta Pixel
- AnalyticsTriple Whale
Tools detected on trewgear.com; detection covers common apps and may miss some.
TREW competitors
The apparel brands closest to TREW: same kind of product first, then the nearest in size. See every brand in Apparel or the full D2C brand rankings.
Technical outerwear for skiing and mountain sports, made in Aspen
Swedish maker of ski, outdoor and work gloves
Ski, bike and outdoor apparel built for mountain pursuits.
Chef coats, aprons and workwear for hospitality professionals
Montana-made Merino wool clothing and layering systems, made in the USA.
TREW: common questions
What does TREW sell?
Backcountry-focused ski and snowboard outerwear, bibs and jackets. Known for: Bibs, Jackets, Primo collection, Kid's outerwear and Shirts and accessories.
Where is TREW from?
TREW is based in Hood River, OR, United States.
Where can you buy TREW?
TREW sells through its own online store and selected retailers. Its online store is at trewgear.com.
Is TREW's revenue growing?
We estimate TREW's revenue is flat year on year (low confidence). Branded search is steady but site traffic is growing strongly, so the two signals don't back each other up and confidence is low. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are TREW's competitors?
TREW's closest competitors in the Apparel category are Strafe, Hestra, Flylow Gear and TILIT.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.3. See the methodology, or report a correction.