Hestra – D2C Ranking & Growth Metrics
Swedish maker of ski, outdoor and work gloves
Last updated · August 2026 edition · method v1.2
Hestra ranks #279 of 312 D2C brands in the August 2026 edition and #59 of 63 in Apparel, up 4 places on last month. We estimate Hestra's revenue is flat year on year (medium confidence). Branded search is steady over the past year, with a seasonal peak in January and December. Among apparel brands selling ski gloves, its closest competitor is TREW (#253).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, medium confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Hestra is today: #279 of 312 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: roughly flat (50 = flat).
what drives the score Is Hestra's revenue growing?
We estimate Hestra's revenue is flat year on year (medium confidence). Only one of the two signals is available for Hestra, so confidence is medium.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Hestra growing?
Hestra's Momentum score is 55.1, which means it is roughly flat (50 means flat; a brand that doubled would score about 88). Branded search is steady over the past 12 months. Since September 2025 it has moved from #249 to #279 overall. Its size score is driven most by branded search demand, with site traffic relatively weakest.
About Hestra
Hestra is a Swedish glove maker producing gloves and mittens for skiing, everyday wear, and outdoor and work use. The brand covers a range of hands, from children to adults, and makes products for alpine sports, casual cold-weather wear, and occupational settings where hand protection is required. Hestra sells through its own website as well as through retail partners in multiple countries.
Hestra branded search volume
How often people search for Hestra by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is steady. Demand is seasonal, peaking in January and December and lowest in May.
Hestra's audience, products and channels
Where it sells
- Own online storeyes
- Retailers / stockistsnot found
- Amazonnot found
Hestra competitors
The apparel brands closest to Hestra: same kind of product first, then the nearest in size. See every brand in Apparel or the full D2C brand rankings.
Backcountry-focused ski and snowboard outerwear, bibs and jackets
Technical outerwear for skiing and mountain sports, made in Aspen
Ski, bike and outdoor apparel built for mountain pursuits.
Eco-minded outdoor apparel and accessories for adventure and everyday life
Versatile performance apparel for everyday wear and travel
Hestra vs TREW
TREW leads on both size and growth: Scale 30.0 against 24.9, and Momentum 55 against 55. See TREW's page.
| August 2026 | Hestra | TREW |
|---|---|---|
| Overall rank | #279 | #253 |
| Apparel rank | #59 | #56 |
| Scale (size) | 24.9 | 30.0 |
| Momentum (growth) | 55.1 | 55.4 |
| Branded search | 44 | 34 |
| Site traffic | 6 | 26 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
Hestra: common questions
What does Hestra sell?
Swedish maker of ski, outdoor and work gloves. Known for: Ski gloves, Mittens, Outdoor gloves, Work gloves and Children's gloves.
Where is Hestra from?
Hestra is based in Sweden.
Where can you buy Hestra?
Hestra sells through its own online store. Its online store is at hestragloves.com.
Is Hestra's revenue growing?
We estimate Hestra's revenue is flat year on year (medium confidence). Only one of the two signals is available for Hestra, so confidence is medium. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Hestra's competitors?
Hestra's closest competitors in the Apparel category are TREW, Strafe, Flylow Gear and Coalatree.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.2. See the methodology, or report a correction.