Alpkit – D2C Ranking & Growth Metrics
UK outdoor clothing, camping gear and adventure bikes.
Last updated · August 2026 edition · method v1.2
Alpkit ranks #110 of 312 D2C brands in the August 2026 edition and #40 of 111 in Sports & Outdoor, down 2 places on last month. We estimate Alpkit's revenue is shrinking year on year (high confidence). Branded search is steady over the past year. Among sports & outdoor brands selling camping gear, its closest competitor is Exped (#142).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, high confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Alpkit is today: #110 of 312 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: declining (50 = flat).
what drives the score Is Alpkit's revenue growing?
We estimate Alpkit's revenue is shrinking year on year (high confidence). Branded search is declining and site traffic is steady year on year, pointing the same way, so confidence is high.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Alpkit growing?
Alpkit's Momentum score is 42.7, which means it is declining (50 means flat; a brand that doubled would score about 88). Branded search is steady over the past 12 months, and declining over the last three months compared with the same months a year earlier. Site traffic is steady over the same 12 months. Since September 2025 it has moved from #97 to #110 overall. Its size score is driven most by branded search demand, with site traffic relatively weakest.
About Alpkit
Alpkit is a UK outdoor brand selling clothing, camping equipment, bikepacking gear and bikes for activities such as hiking, mountaineering, trail running, outdoor swimming, climbing and cycling. Its range spans jackets, baselayers, footwear and technical clothing for men and women, alongside tents, sleeping bags, camp kitchen items, backpacks, bikepacking bags and outdoor electronics. The company also sells gravel and mountain bikes under its Sonder line, and bags under the Trakke name, positioning itself as a broad supplier of gear for outdoor adventure rather than a single-category specialist.
Alpkit branded search volume
How often people search for Alpkit by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is steady; the last three months, compared with the same months a year earlier, are declining. Demand is fairly steady through the year.
Alpkit's audience, products and channels
Social audience
- Instagram alpkit 68,636
- TikTok alpkit 2,203
- YouTube alpkitvids 9,400
Also on Facebook.
Followers as shown on each platform, end of August 2026.
Products
- Products in store1,000+
- New in the last 90 days6
- Typical price£50
- Price range£0 – £4,499
From Alpkit's own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsnot found
- Amazonnot found
Its site is most visited in the UK, Australia, Canada and Germany.
Ecommerce stack
- Email & SMSKlaviyo
- Customer serviceGorgias
- PaymentsKlarna, Shop Pay
- TrackingGoogle Tag Manager
- AnalyticsHotjar
Tools detected on alpkit.com; detection covers common apps and may miss some.
Alpkit competitors
The sports & outdoor brands closest to Alpkit: same kind of product first, then the nearest in size. See every brand in Sports & Outdoor or the full D2C brand rankings.
Swiss maker of sleeping mats, sleeping bags, backpacks and tents for outdoor adventure
Tents, sleeping bags, pads and outdoor gear for camping and backpacking
Outdoor gear maker known for tents, sleeping bags, pads and camp furniture.
Japanese-designed camping gear, apparel and outdoor living products.
Camping tents, awnings, sleeping gear and hiking equipment brand
Alpkit vs Exped
Alpkit is the bigger brand (Scale 48.7 against 45.4), while Exped is growing faster (Momentum 51 against 43). See Exped's page.
| August 2026 | Alpkit | Exped |
|---|---|---|
| Overall rank | #110 | #142 |
| Sports & Outdoor rank | #40 | #52 |
| Scale (size) | 48.7 | 45.4 |
| Momentum (growth) | 42.7 | 50.5 |
| Branded search | 52 | 56 |
| Site traffic | 47 | 37 |
| Social audience | 48 | 42 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
Alpkit: common questions
What does Alpkit sell?
UK outdoor clothing, camping gear and adventure bikes. Known for: Camping tents and sleeping bags, Outdoor clothing and footwear, Bikepacking bags, Sonder gravel and mountain bikes and Trakke bags.
Where is Alpkit from?
Alpkit is based in United Kingdom.
Where can you buy Alpkit?
Alpkit sells through its own online store. Its online store is at alpkit.com.
Is Alpkit's revenue growing?
We estimate Alpkit's revenue is shrinking year on year (high confidence). Branded search is declining and site traffic is steady year on year, pointing the same way, so confidence is high. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Alpkit's competitors?
Alpkit's closest competitors in the Sports & Outdoor category are Exped, Big Agnes, NEMO and Snow Peak.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.2. See the methodology, or report a correction.