Marmot – D2C Ranking & Growth Metrics
Technical outdoor clothing, jackets and camping gear for hiking and snow sports
Last updated · October 2026 edition · data to end of September 2026 · method v1.3
Marmot ranks #159 of 444 D2C brands in the October 2026 edition and #53 of 101 in Apparel, up 23 places on last month. We estimate Marmot's revenue is flat year on year (medium confidence). In Apparel, its closest competitor is Montane (#186).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree; with low confidence we only call growth or decline on a big move.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, medium confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Marmot is today: #159 of 444 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Published above 5,000 monthly branded searches.
what drives the score Is Marmot's revenue growing?
We estimate Marmot's revenue is flat year on year (medium confidence). Only one of the two signals is available for Marmot, so confidence is medium.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Marmot growing?
Marmot has no Momentum score yet: Momentum is published once a brand passes 5,000 monthly branded searches. Site traffic is declining over the same 12 months. Its size score is driven most by site traffic.
About Marmot
Marmot makes technical outdoor clothing and equipment for activities such as hiking, climbing, camping and snow sports. Its range includes insulated and down jackets, rainwear, fleece layers, activewear, hiking pants, sleeping bags and tents, along with accessories such as hats and gloves. Products are designed for both men and women, and the brand also offers a children's line, positioning itself around performance-driven gear suited to mountain and outdoor environments as well as everyday wear.
The brand sells primarily through its own website, organised by gender, product category and activity, with recurring collections such as the Guides Down series, PreCip Evo rainwear and seasonal flannel and insulation lines. Marmot Mountain, LLC operates a rewards programme, offers a limited lifetime warranty on its products, and references the use of sustainable materials and proprietary technologies across its collections. It presents itself as a long-established outdoor brand with a history dating back several decades.
Marmot competitors
The apparel brands closest to Marmot: same kind of product first, then the nearest in size. See every brand in Apparel or the full D2C brand rankings.
Lightweight, breathable outdoor clothing and equipment for hiking, running and mountaineering
Scandinavian outdoor clothing, footwear and gear sold direct online
Weatherproof outdoor clothing for hiking, climbing and mountain activities
British outdoor clothing and accessories made from recycled and organic materials.
Swedish outdoor clothing, backpacks and equipment for trekking and everyday use.
Marmot's audience, products and channels
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in the US, Canada, Australia and Spain.
Ecommerce stack
- PaymentsKlarna, Afterpay
- TrackingGoogle Tag Manager
Tools detected on marmot.com; detection covers common apps and may miss some.
Marmot: common questions
What does Marmot sell?
Technical outdoor clothing, jackets and camping gear for hiking and snow sports. Known for: Guides Down jackets, PreCip Evo rainwear, Sleeping bags, Tents and Fleece and insulated layers.
Where is Marmot from?
Marmot is based in United States.
Where can you buy Marmot?
Marmot sells through its own online store and selected retailers. Its online store is at marmot.com.
When was Marmot founded?
Marmot was founded in 1971.
Is Marmot's revenue growing?
We estimate Marmot's revenue is flat year on year (medium confidence). Only one of the two signals is available for Marmot, so confidence is medium. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Marmot's competitors?
Marmot's closest competitors in the Apparel category are Montane, RevolutionRace, Páramo and Passenger.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. October 2026, method v1.3. See the methodology, or report a correction. Want alerts when brands like Marmot move, or the data as an export? See data & alerts.