Rab – D2C Ranking & Growth Metrics
Technical outdoor clothing, down jackets, sleeping bags and packs for mountain activities.
Last updated · August 2026 edition · method v1.2
Rab ranks #103 of 312 D2C brands in the August 2026 edition and #34 of 111 in Sports & Outdoor, up 7 places on last month. We estimate Rab's revenue is growing year on year (medium confidence). Branded search is steady over the past year, with a seasonal peak in November and December. Among sports & outdoor brands selling down jackets, its closest competitor is Feathered Friends (#269).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, medium confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Rab is today: #103 of 312 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: growing (50 = flat).
what drives the score Is Rab's revenue growing?
We estimate Rab's revenue is growing year on year (medium confidence). Rab sells mostly through retailers and stockists, whose sales we can't see, so confidence is medium.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Rab growing?
Rab's Momentum score is 58.3, which means it is growing (50 means flat; a brand that doubled would score about 88). Branded search is steady over the past 12 months, and growing strongly over the last three months compared with the same months a year earlier. Site traffic is growing over the same 12 months. Since September 2025 it has moved from #88 to #103 overall. Its size score is driven most by site traffic, with branded search demand relatively weakest.
About Rab
Rab designs and sells outdoor clothing and equipment for mountaineering, climbing, hiking, trekking, running and skiing. The range covers insulated, down and synthetic jackets, waterproof and GORE-TEX outerwear, softshells, baselayers, legwear and accessories such as hats, gloves and gaiters, alongside equipment including backpacks, sleeping bags, mats, tents, bivis and tarps. Products are organised by activity and offered for both men and women, with guide-style collections for jackets, sleeping bags and backpacks.
The brand sells through its own UK website, offering fast free delivery, and also operates a Service Centre providing washing, repairs and spare parts for its products, backed by a stated promise and warranty. Rab presents itself through stories, films and athlete and partnership content, alongside material and responsibility information about its products. The company positions itself around technical, activity-specific performance gear intended for use in mountain and outdoor environments, sold both directly to consumers and, per its wholesale-led classification, through retail partners.
Rab branded search volume
How often people search for Rab by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is steady; the last three months, compared with the same months a year earlier, are growing strongly. Demand is seasonal, peaking in November and December and lowest in July.
Rab's audience, products and channels
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in the UK, Canada, Germany and France.
Ecommerce stack
- ReviewsYotpo
- SearchAlgolia
- PaymentsKlarna
- TrackingGoogle Tag Manager
Tools detected on rab.equipment; detection covers common apps and may miss some.
Rab competitors
The sports & outdoor brands closest to Rab: same kind of product first, then the nearest in size. See every brand in Sports & Outdoor or the full D2C brand rankings.
Seattle-made down sleeping bags, outerwear and bedding for mountaineers and hikers
Fishing apparel, sun protection gear and tackle for anglers
Skis and winter sports equipment sold direct to consumers.
Ultralight tents, backpacks and trekking poles for backcountry hikers
Portable power stations, solar panels and off-grid electronics for outdoor and emergency use.
Rab: common questions
What does Rab sell?
Technical outdoor clothing, down jackets, sleeping bags and packs for mountain activities. Known for: Down jackets, GORE-TEX waterproof jackets, Sleeping bags, Backpacks and Tents, bivis and tarps.
Where is Rab from?
Rab is based in United Kingdom.
Where can you buy Rab?
Rab sells through its own online store and a network of retailers and stockists. Its online store is at rab.equipment.
Is Rab's revenue growing?
We estimate Rab's revenue is growing year on year (medium confidence). Rab sells mostly through retailers and stockists, whose sales we can't see, so confidence is medium. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Rab's competitors?
Rab's closest competitors in the Sports & Outdoor category are Feathered Friends, AFTCO, Armada Skis and Durston.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.2. See the methodology, or report a correction.