Feathered Friends – D2C Ranking & Growth Metrics
Seattle-made down sleeping bags, outerwear and bedding for mountaineers and hikers
Last updated · August 2026 edition · method v1.2
Feathered Friends ranks #269 of 312 D2C brands in the August 2026 edition and #95 of 111 in Sports & Outdoor, up 2 places on last month. We estimate Feathered Friends' revenue is flat year on year (medium confidence). Branded search is declining over the past year, with a seasonal peak in November and December. Among sports & outdoor brands selling down sleeping bags, its closest competitor is Rab (#103).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, medium confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Feathered Friends is today: #269 of 312 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Published above 5,000 monthly branded searches.
what drives the score Is Feathered Friends' revenue growing?
We estimate Feathered Friends' revenue is flat year on year (medium confidence). Feathered Friends' branded search volume is small, so the signal is noisier and confidence is medium.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Feathered Friends growing?
Feathered Friends has no Momentum score yet: Momentum is published once a brand passes 5,000 monthly branded searches. Branded search is declining over the past 12 months, and steady over the last three months compared with the same months a year earlier. Site traffic is growing over the same 12 months. Since September 2025 it has moved from #231 to #269 overall. Its size score is driven most by social audience, with branded search demand relatively weakest.
About Feathered Friends
Feathered Friends makes down sleeping bags, down outerwear, down bedding and a range of climbing and mountaineering gear, sewn in Seattle. The product range spans three-season and winter/expedition sleeping bags, down jackets and pants for men and women, gloves, footwear, and technical gear such as tents, climbing equipment, sleeping pads and snowshoes, aimed at hikers, climbers and mountaineers who need reliable insulation in cold and alpine conditions.
The brand sells directly to consumers through its own website, organising products by season and use, from autumn-weight bags to extreme winter and expedition equipment. Alongside its own down bags, apparel and bedding, Feathered Friends also stocks third-party climbing hardware, tents and other outdoor equipment, positioning itself as both a maker of down products and a broader outfitter for backcountry and mountain travel.
Feathered Friends branded search volume
How often people search for Feathered Friends by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is declining; the last three months, compared with the same months a year earlier, are steady. Demand is seasonal, peaking in November and December and lowest in June.
Feathered Friends' audience, products and channels
Social audience
- Instagram featheredfriends1972 28,848
Also on Facebook.
Followers as shown on each platform, end of August 2026.
Products
- Products in store901
- New in the last 90 days91
- Typical priceUS$200
- Price rangeUS$3 – US$2,285
From Feathered Friends' own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsnot found
- Amazonnot found
Its site is most visited in Australia, Canada, the UK and the US.
Ecommerce stack
- Email & SMSKlaviyo
- ReviewsJudge.me, Stamped
Tools detected on featheredfriends.com; detection covers common apps and may miss some.
Feathered Friends competitors
The sports & outdoor brands closest to Feathered Friends: same kind of product first, then the nearest in size. See every brand in Sports & Outdoor or the full D2C brand rankings.
Technical outdoor clothing, down jackets, sleeping bags and packs for mountain activities.
Ultralight quilt-style sleeping bags, down jackets and bivys for backpackers
Lightweight camping gear including sleeping pads, pillows and travel accessories.
Sleeping pads, bags and outdoor comfort gear for campers and backpackers.
American-made crash pads, chalk bags and bouldering equipment
Feathered Friends: common questions
What does Feathered Friends sell?
Seattle-made down sleeping bags, outerwear and bedding for mountaineers and hikers. Known for: Down sleeping bags, Down jackets and pants, Down comforters and pillows, Climbing equipment and Tents.
Where is Feathered Friends from?
Feathered Friends is based in Seattle, United States.
Where can you buy Feathered Friends?
Feathered Friends sells through its own online store. Its online store is at featheredfriends.com.
When was Feathered Friends founded?
Feathered Friends was founded in 1972.
Who founded Feathered Friends?
Feathered Friends was founded by Peter Hickner and Carol Hickner.
Is Feathered Friends' revenue growing?
We estimate Feathered Friends' revenue is flat year on year (medium confidence). Feathered Friends' branded search volume is small, so the signal is noisier and confidence is medium. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Feathered Friends' competitors?
Feathered Friends' closest competitors in the Sports & Outdoor category are Rab, Katabatic Gear, Klymit and Therm-a-Rest.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.2. See the methodology, or report a correction.