Therm-a-Rest – D2C Ranking & Growth Metrics
Sleeping pads, bags and outdoor comfort gear for campers and backpackers.
Last updated · August 2026 edition · method v1.2
Therm-a-Rest ranks #180 of 312 D2C brands in the August 2026 edition and #70 of 111 in Sports & Outdoor, up 7 places on last month. We estimate Therm-a-Rest's revenue is shrinking year on year (medium confidence). Branded search is declining over the past year, with a seasonal peak in July and August. Among sports & outdoor brands selling sleeping pads, its closest competitor is Klymit (#229).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, medium confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Therm-a-Rest is today: #180 of 312 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: declining fast (50 = flat).
what drives the score Is Therm-a-Rest's revenue growing?
We estimate Therm-a-Rest's revenue is shrinking year on year (medium confidence). Therm-a-Rest sells mostly through retailers and stockists, whose sales we can't see, so confidence is medium.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Therm-a-Rest growing?
Therm-a-Rest's Momentum score is 25.2, which means it is declining fast (50 means flat; a brand that doubled would score about 88). Branded search is declining over the past 12 months, and declining sharply over the last three months compared with the same months a year earlier. Site traffic is declining sharply over the same 12 months. Since September 2025 it has moved from #149 to #180 overall. Its size score is driven most by social audience, with site traffic relatively weakest.
About Therm-a-Rest
Therm-a-Rest makes sleeping pads, sleeping bags, quilts, pillows, ponchos and camp seating for backpackers, campers and other outdoor users. The brand is best known for inventing the self-inflating sleeping pad and continues to focus on outdoor comfort equipment, offering product lines ranging from lightweight backpacking gear to heavier camp-comfort items. It is part of Cascade Designs, which also operates other outdoor brands sold together through a shared online cart.
Therm-a-Rest branded search volume
How often people search for Therm-a-Rest by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is declining; the last three months, compared with the same months a year earlier, are declining sharply. Demand is seasonal, peaking in July and August and lowest in October.
Therm-a-Rest's audience, products and channels
Social audience
- Instagram thermarest 185,979
- YouTube ThermarestGear 6,720
Also on X and Facebook.
Followers as shown on each platform, end of August 2026.
Where it sells
- Own online storeyes
- Retailers / stockistsnot found
- Amazonnot found
Therm-a-Rest competitors
The sports & outdoor brands closest to Therm-a-Rest: same kind of product first, then the nearest in size. See every brand in Sports & Outdoor or the full D2C brand rankings.
Lightweight camping gear including sleeping pads, pillows and travel accessories.
Seattle-made down sleeping bags, outerwear and bedding for mountaineers and hikers
Ultralight quilt-style sleeping bags, down jackets and bivys for backpackers
American-made crash pads, chalk bags and bouldering equipment
Antimicrobial pee cloth for outdoor use, created by a park ranger
Therm-a-Rest: common questions
What does Therm-a-Rest sell?
Sleeping pads, bags and outdoor comfort gear for campers and backpackers. Known for: NeoAir sleeping pads, NeoLoft sleeping pads, Sleeping bags and quilts, Camp pillows and Portable seating.
Where is Therm-a-Rest from?
Therm-a-Rest is based in United States.
Where can you buy Therm-a-Rest?
Therm-a-Rest sells through its own online store. Its online store is at thermarest.com.
When was Therm-a-Rest founded?
Therm-a-Rest was founded in 1972.
Is Therm-a-Rest's revenue growing?
We estimate Therm-a-Rest's revenue is shrinking year on year (medium confidence). Therm-a-Rest sells mostly through retailers and stockists, whose sales we can't see, so confidence is medium. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Therm-a-Rest's competitors?
Therm-a-Rest's closest competitors in the Sports & Outdoor category are Klymit, Feathered Friends, Katabatic Gear and Organic Climbing.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.2. See the methodology, or report a correction.