Exped – D2C Ranking & Growth Metrics
Swiss maker of sleeping mats, sleeping bags, backpacks and tents for outdoor adventure
Last updated · August 2026 edition · method v1.2
Exped ranks #142 of 312 D2C brands in the August 2026 edition and #52 of 111 in Sports & Outdoor, down 2 places on last month. We estimate Exped's revenue is flat year on year (medium confidence). Branded search is steady over the past year. Among sports & outdoor brands selling outdoor camping gear, its closest competitor is Enlightened Equipment (#163).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, medium confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Exped is today: #142 of 312 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: roughly flat (50 = flat).
what drives the score Is Exped's revenue growing?
We estimate Exped's revenue is flat year on year (medium confidence). Exped sells mostly through retailers and stockists, whose sales we can't see, so confidence is medium.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Exped growing?
Exped's Momentum score is 50.5, which means it is roughly flat (50 means flat; a brand that doubled would score about 88). Branded search is steady over the past 12 months. Site traffic is steady over the same 12 months. Since September 2025 it has moved from #136 to #142 overall. Its size score is driven most by branded search demand, with site traffic relatively weakest.
About Exped
Exped is a Swiss outdoor equipment brand making gear for camping, trekking and expedition travel, including sleeping mats, sleeping bags, backpacks, tents and tarps, pillows, bivy sacks, pack sacks and related accessories. The brand is aimed at hikers, mountaineers and outdoor travellers who want functional, lightweight equipment without unnecessary extras. Exped positions itself around the idea of enabling maximum experience of nature with minimal means, focusing on protection, warmth and practicality in its designs.
The brand sells through a network of specialist retailers, supported by its own website, which provides product information, a dealer locator and a repair and workshop service. Exped was founded by Andi and Heidi, whose extended time living in the Canadian wilderness in 1981 shaped the brand's approach to gear design. Exped continues to work with retail, production and consumer partners to develop its product range, and maintains a stated commitment to responsibility alongside its wholesale-led sales model.
Exped branded search volume
How often people search for Exped by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is steady. Demand is fairly steady through the year.
Exped's audience, products and channels
Social audience
- Instagram expedint 37,846
- TikTok expedint 1,129
- YouTube ExpedLLC 8,730
Also on Facebook.
Followers as shown on each platform, end of August 2026.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in Sweden, Australia, Canada and Germany.
Exped competitors
The sports & outdoor brands closest to Exped: same kind of product first, then the nearest in size. See every brand in Sports & Outdoor or the full D2C brand rankings.
Outdoor sports gear sold direct to consumer in the US.
Swedish outdoor clothing and equipment for mountains and changing weather.
Outdoor gear maker known for tents, sleeping bags, pads and camp furniture.
UK outdoor clothing, camping gear and adventure bikes.
Norwegian outdoor apparel and equipment brand
Exped vs Enlightened Equipment
Exped is the bigger brand (Scale 45.4 against 42.6), while Enlightened Equipment is growing faster (Momentum 53 against 51). See Enlightened Equipment's page.
| August 2026 | Exped | Enlightened Equipment |
|---|---|---|
| Overall rank | #142 | #163 |
| Sports & Outdoor rank | #52 | #61 |
| Scale (size) | 45.4 | 42.6 |
| Momentum (growth) | 50.5 | 52.5 |
| Branded search | 56 | 40 |
| Site traffic | 37 | 38 |
| Social audience | 42 | 51 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
Exped: common questions
What does Exped sell?
Swiss maker of sleeping mats, sleeping bags, backpacks and tents for outdoor adventure. Known for: Sleeping mats, Sleeping bags, Backpacks, Tents and tarps and Bivy sacks.
Where is Exped from?
Exped is based in Switzerland.
Where can you buy Exped?
Exped sells through its own online store and a network of retailers and stockists. Its online store is at exped.com.
Who founded Exped?
Exped was founded by Andi and Heidi.
Is Exped's revenue growing?
We estimate Exped's revenue is flat year on year (medium confidence). Exped sells mostly through retailers and stockists, whose sales we can't see, so confidence is medium. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Exped's competitors?
Exped's closest competitors in the Sports & Outdoor category are Enlightened Equipment, Haglöfs, NEMO and Alpkit.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.2. See the methodology, or report a correction.