Nordisk – D2C Ranking & Growth Metrics
Scandinavian tents, sleeping bags and outdoor apparel for cold-weather use.
Last updated · August 2026 edition · method v1.2
Nordisk ranks #153 of 312 D2C brands in the August 2026 edition and #57 of 111 in Sports & Outdoor, up 1 place on last month. We estimate Nordisk's revenue is flat year on year (low confidence). Branded search is declining over the past year. Among sports & outdoor brands selling tents, its closest competitor is iKamper (#138).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, low confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Nordisk is today: #153 of 312 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: roughly flat (50 = flat).
what drives the score Is Nordisk's revenue growing?
We estimate Nordisk's revenue is flat year on year (low confidence). Branded search is declining but site traffic is growing, so the two signals don't back each other up and confidence is low.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Nordisk growing?
Nordisk's Momentum score is 47.8, which means it is roughly flat (50 means flat; a brand that doubled would score about 88). Branded search is declining over the past 12 months. Site traffic is growing over the same 12 months. Since September 2025 it has moved from #139 to #153 overall. Its size score is driven most by branded search demand, with site traffic relatively weakest.
About Nordisk
Nordisk is a Scandinavian outdoor brand that makes tents, sleeping bags, tarps, outdoor gear and apparel designed for use in cold and demanding weather conditions. Its range includes lightweight tents and technical cotton tents, down and synthetic sleeping bags, sleeping mats, camp furniture, wood burners and storage, alongside men's and women's outerwear such as down jackets, vests and shell jackets. The brand references a 125-year history and positions itself around Scandinavian design and quality craftsmanship, including down specialist services and repair work handmade in Germany.
Nordisk sells directly to consumers through its own website, organised by product category and by gender for apparel, with an outlet section offering discounted past-season items. Beyond equipment, the brand has expanded into hospitality, operating glamping concepts such as Nordisk Village, Hygge Circles and Ugakei, and offering rentals of its own gear. It also publishes brand storytelling content, including features on its heritage and named product lines, and provides care and repair services to support the longevity of its products.
Nordisk branded search volume
How often people search for Nordisk by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is declining. Demand is fairly steady through the year.
Nordisk's audience, products and channels
Social audience
- Instagram nordiskoutdoor 63,377
- YouTube nordiskoutdoor 5,780
Also on Facebook.
Followers as shown on each platform, end of August 2026.
Products
- Products in store700
- New in the last 90 days48
- Typical price€280
- Price range€5 – €6,600
From Nordisk's own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in the Netherlands, Sweden, Spain and France.
Ecommerce stack
- Email & SMSKlaviyo
- Cross-borderGlobal-e
- PaymentsKlarna
- TrackingGoogle Tag Manager
Tools detected on nordisk.eu; detection covers common apps and may miss some.
Nordisk competitors
The sports & outdoor brands closest to Nordisk: same kind of product first, then the nearest in size. See every brand in Sports & Outdoor or the full D2C brand rankings.
Rooftop tents, racks and camping gear for vehicle-based outdoor travel.
Swedish-designed tents and shelters for camping, trekking and expedition use.
Ultralight tents, backpacks and trekking poles for backcountry hikers
Rooftop tents and overlanding gear for camping from your vehicle.
Suspended tree tents and camping hammocks for outdoor exploration.
Nordisk vs iKamper
iKamper is the bigger brand (Scale 45.6 against 43.8), while Nordisk is growing faster (Momentum 48 against 41). See iKamper's page.
| August 2026 | Nordisk | iKamper |
|---|---|---|
| Overall rank | #153 | #138 |
| Sports & Outdoor rank | #57 | #50 |
| Scale (size) | 43.8 | 45.6 |
| Momentum (growth) | 47.8 | 41.0 |
| Branded search | 48 | 52 |
| Site traffic | 38 | 33 |
| Social audience | 46 | 53 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
Nordisk: common questions
What does Nordisk sell?
Scandinavian tents, sleeping bags and outdoor apparel for cold-weather use. Known for: Tents (lightweight and technical cotton), Sleeping bags, Tarps and bivy bags, Down jackets and outerwear and Camp furniture and wood burners.
Where is Nordisk from?
Nordisk is based in Denmark.
Where can you buy Nordisk?
Nordisk sells through its own online store and a network of retailers and stockists. Its online store is at nordisk.eu.
Is Nordisk's revenue growing?
We estimate Nordisk's revenue is flat year on year (low confidence). Branded search is declining but site traffic is growing, so the two signals don't back each other up and confidence is low. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Nordisk's competitors?
Nordisk's closest competitors in the Sports & Outdoor category are iKamper, Hilleberg, Durston and Roofnest.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.2. See the methodology, or report a correction.