Mountain Equipment – D2C Ranking & Growth Metrics
Technical clothing and equipment for mountaineering, climbing and hiking.
Last updated · August 2026 edition · method v1.2
Mountain Equipment ranks #92 of 312 D2C brands in the August 2026 edition and #32 of 111 in Sports & Outdoor, unchanged on last month. We estimate Mountain Equipment's revenue is flat year on year (high confidence). Branded search is steady over the past year, with a seasonal peak in November and December. Among sports & outdoor brands selling mountaineering clothing, its closest competitor is Klättermusen (#83).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, high confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Mountain Equipment is today: #92 of 312 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: roughly flat (50 = flat).
what drives the score Is Mountain Equipment's revenue growing?
We estimate Mountain Equipment's revenue is flat year on year (high confidence). Branded search is growing and site traffic is steady year on year, pointing the same way, so confidence is high.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Mountain Equipment growing?
Mountain Equipment's Momentum score is 52.3, which means it is roughly flat (50 means flat; a brand that doubled would score about 88). Branded search is steady over the past 12 months, and growing over the last three months compared with the same months a year earlier. Site traffic is steady over the same 12 months. Since September 2025 it has moved from #86 to #92 overall. Its size score is driven most by branded search demand, with site traffic relatively weakest.
About Mountain Equipment
Mountain Equipment makes technical outdoor clothing and equipment for mountaineering, climbing, hiking and related mountain activities. The range covers waterproof and insulated jackets, soft shells, fleece and midlayers, technical tops, legwear, sleeping bags, sleeping mats, packs and kitbags, along with accessories such as gloves, hats and gaiters. Products are organised by activity, including alpine climbing, mountaineering, rock climbing, hiking, mountain running, winter climbing and ski mountaineering, reflecting a focus on gear built for demanding mountain conditions.
The brand sells directly to consumers through its own website, organised by men's and women's collections, alongside buying guides, size guides and layering advice to help customers choose equipment. It also offers a repair and care service under the name Revere Your Gear, and publishes guidance on caring for waterproof, insulation and down products. Mountain Equipment positions itself around long experience in equipping people for high mountains and expeditions, with its history informing the design of current products.
Mountain Equipment branded search volume
How often people search for Mountain Equipment by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is steady; the last three months, compared with the same months a year earlier, are growing. Demand is seasonal, peaking in November and December and lowest in July.
Mountain Equipment's audience, products and channels
Social audience
- Instagram mountainequipment 107,999
- YouTube MountainEquipmentUK 12,600
Also on Facebook.
Followers as shown on each platform, end of August 2026.
Products
- Products in store433
- New in the last 90 days74
- Typical price£110
- Price range£6 – £1,000
From Mountain Equipment's own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in the UK, Sweden, Australia and Canada.
Ecommerce stack
- Email & SMSKlaviyo
- ReviewsYotpo
- Customer serviceGorgias
- PaymentsShop Pay
Tools detected on mountain-equipment.com; detection covers common apps and may miss some.
Mountain Equipment competitors
The sports & outdoor brands closest to Mountain Equipment: same kind of product first, then the nearest in size. See every brand in Sports & Outdoor or the full D2C brand rankings.
Swedish maker of refined mountaineering equipment and outdoor apparel
Mountain sports apparel, footwear and equipment for climbing, hiking and ski touring
Swedish outdoor clothing and equipment for mountains and changing weather.
Swedish maker of durable outdoor clothing, boots and backpacks for trekking.
High-end outdoor clothing and equipment for skiing, hiking and mountaineering
Mountain Equipment vs Klättermusen
Klättermusen leads on both size and growth: Scale 52.0 against 51.0, and Momentum 62 against 52. See Klättermusen's page.
| August 2026 | Mountain Equipment | Klättermusen |
|---|---|---|
| Overall rank | #92 | #83 |
| Sports & Outdoor rank | #32 | #30 |
| Scale (size) | 51.0 | 52.0 |
| Momentum (growth) | 52.3 | 62.0 |
| Branded search | 60 | 61 |
| Site traffic | 42 | 43 |
| Social audience | 52 | 52 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
Mountain Equipment: common questions
What does Mountain Equipment sell?
Technical clothing and equipment for mountaineering, climbing and hiking. Known for: Waterproof jackets, Insulated jackets, Sleeping bags, Packs and kitbags and Fleece and midlayers.
Where is Mountain Equipment from?
Mountain Equipment is based in United Kingdom.
Where can you buy Mountain Equipment?
Mountain Equipment sells through its own online store and selected retailers. Its online store is at mountain-equipment.com.
When was Mountain Equipment founded?
Mountain Equipment was founded in 1961.
Is Mountain Equipment's revenue growing?
We estimate Mountain Equipment's revenue is flat year on year (high confidence). Branded search is growing and site traffic is steady year on year, pointing the same way, so confidence is high. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Mountain Equipment's competitors?
Mountain Equipment's closest competitors in the Sports & Outdoor category are Klättermusen, Salewa, Haglöfs and Lundhags.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.2. See the methodology, or report a correction.