Moon Climbing – D2C Ranking & Growth Metrics
Climbing clothing, training equipment and Moonboard systems for climbers
Last updated · August 2026 edition · method v1.3
Moon Climbing ranks #266 of 312 D2C brands in the August 2026 edition and #94 of 111 in Sports & Outdoor, down 4 places on last month. We estimate Moon Climbing's revenue is shrinking year on year (medium confidence). Branded search is declining over the past year. Among sports & outdoor brands selling climbing clothing, its closest competitor is EDELRID (#117).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree; with low confidence we only call growth or decline on a big move.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, medium confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Moon Climbing is today: #266 of 312 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Published above 5,000 monthly branded searches.
what drives the score Is Moon Climbing's revenue growing?
We estimate Moon Climbing's revenue is shrinking year on year (medium confidence). Moon Climbing's branded search volume is small, so the signal is noisier and confidence is medium.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Moon Climbing growing?
Moon Climbing has no Momentum score yet: Momentum is published once a brand passes 5,000 monthly branded searches. Branded search is declining over the past 12 months. Site traffic is declining over the same 12 months. Since September 2025 it has moved from #271 to #266 overall. Its size score is driven most by social audience, with branded search demand relatively weakest.
About Moon Climbing
Moon Climbing is a British brand that makes clothing, equipment and training gear for climbers, sold direct to customers through its own online shop with UK, EU and USA storefronts. Its range covers men's and women's climbing tops and legwear, chalk bags and chalk accessories, crash pads and packs, hangboards and rungs for training, and the Moonboard system, including kits, hold sets, LEDs and spare parts. The brand also runs a Moonboard app and log-in system for climbers who own or use a board.
The company positions itself around long-standing involvement in the climbing scene, with an About Us section describing a founder who started climbing as a child and built the business from that background. Moon Climbing markets its products for both training and everyday climbing use, offering equipment aimed at home and gym-based training as well as apparel for climbing itself. It sells online with regional shipping offers, such as free UK/EU delivery above a set order value, and maintains content such as blog articles, videos and ambassador profiles alongside its product catalogue.
Moon Climbing branded search volume
How often people search for Moon Climbing by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is declining. Demand is fairly steady through the year.
Moon Climbing's audience, products and channels
Social audience
- Instagram moonclimbing 69,093
Also on YouTube and Facebook.
Followers as shown on each platform, end of August 2026.
Where it sells
- Own online storeyes
- Retailers / stockistsnot found
- Amazonnot found
Its site is most visited in Australia, Canada, Spain and the UK.
Ecommerce stack
- Email & SMSKlaviyo
- TrackingGoogle Tag Manager
Tools detected on moonclimbing.com; detection covers common apps and may miss some.
Moon Climbing competitors
The sports & outdoor brands closest to Moon Climbing: same kind of product first, then the nearest in size. See every brand in Sports & Outdoor or the full D2C brand rankings.
Climbing, mountaineering and work-safety equipment from Germany
Climbing, skiing and mountain gear and apparel for outdoor athletes
Swedish maker of durable outdoor clothing, boots and backpacks for trekking.
Technical clothing and equipment for mountaineering, climbing and hiking.
Swedish outdoor clothing and equipment for mountains and changing weather.
Moon Climbing: common questions
What does Moon Climbing sell?
Climbing clothing, training equipment and Moonboard systems for climbers. Known for: Moonboard training boards and kits, Hangboards and rungs, Crash pads, Chalk bags and chalk accessories and Men's and women's climbing clothing.
Where is Moon Climbing from?
Moon Climbing is based in United Kingdom.
Where can you buy Moon Climbing?
Moon Climbing sells through its own online store. Its online store is at moonclimbing.com.
Is Moon Climbing's revenue growing?
We estimate Moon Climbing's revenue is shrinking year on year (medium confidence). Moon Climbing's branded search volume is small, so the signal is noisier and confidence is medium. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Moon Climbing's competitors?
Moon Climbing's closest competitors in the Sports & Outdoor category are EDELRID, Black Diamond, Lundhags and Mountain Equipment.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.3. See the methodology, or report a correction.