Mammut – D2C Ranking & Growth Metrics
Swiss mountaineering clothing, footwear and equipment since 1862.
Last updated · October 2026 edition · data to end of September 2026 · method v1.3
Mammut ranks #14 of 444 D2C brands in the October 2026 edition and #2 of 114 in Sports & Outdoor, unchanged on last month. We estimate Mammut's revenue is flat year on year (medium confidence). Branded search is steady over the past year. In Sports & Outdoor, its closest competitor is Salewa (#58).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree; with low confidence we only call growth or decline on a big move.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, medium confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Mammut is today: #14 of 444 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: roughly flat (50 = flat).
what drives the score Is Mammut's revenue growing?
We estimate Mammut's revenue is flat year on year (medium confidence). Mammut sells mostly through retailers and stockists, whose sales we can't see, so confidence is medium.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Mammut growing?
Mammut's Momentum score is 54.7, which means it is roughly flat (50 means flat; a brand that doubled would score about 88). Branded search is steady over the past 12 months. Site traffic is growing strongly over the same 12 months. Its size score is driven most by branded search demand, with site traffic relatively weakest.
About Mammut
Mammut is a Swiss brand producing clothing, footwear and equipment for mountain sports, including hiking, climbing, mountaineering, snowsports and trail running. Its range spans jackets, midlayers, trousers, backpacks, climbing gear, avalanche safety equipment and sleeping bags, aimed at outdoor and mountain enthusiasts. The brand positions itself around safety, technical performance and durability, drawing on a long history of innovation in mountain sports equipment, including early nylon ropes, avalanche transceivers and waterproof technical fabrics.
Mammut sells through its own online store and retail network as well as through wholesale partners, with dedicated lines for men, women and children, plus an outlet and a business collection for corporate customers. It also runs a loyalty programme, an affiliate programme and a mountain school offering courses and guidance. The brand maintains collaborations and signature collections, such as its Eiger Extreme mountaineering line, alongside athlete partnerships and educational content on mountain safety and technique.
Mammut competitors
The sports & outdoor brands closest to Mammut: same kind of product first, then the nearest in size. See every brand in Sports & Outdoor or the full D2C brand rankings.
Mountain sports apparel, footwear and equipment for climbing, hiking and ski touring
Swedish maker of refined mountaineering equipment and outdoor apparel
Technical clothing and equipment for mountaineering, climbing and hiking.
Performance hunting gear and technical clothing sold direct to consumers
Technical clothing and gear engineered for hunting and fishing pursuits.
Mammut vs Salewa
Mammut leads on both size and growth: Scale 74.2 against 62.8, and Momentum 55 against 43. See Salewa's page.
| October 2026 | Mammut | Salewa |
|---|---|---|
| Overall rank | #14 | #58 |
| Sports & Outdoor rank | #2 | #10 |
| Scale (size) | 74.2 | 62.8 |
| Momentum (growth) | 54.7 | 42.7 |
| Branded search | 88 | 73 |
| Site traffic | 60 | 53 |
| Social audience | 75 | 63 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
Mammut branded search volume
How often people search for Mammut by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is steady. Demand is fairly steady through the year.
Mammut's audience, products and channels
Social audience
- Instagram mammut 734,705
- TikTok mammutswiss1862 258,200
Also on Pinterest and Facebook.
Followers as shown on each platform, collected for the October 2026 edition.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in Germany, Spain, France and the UK.
Mammut: common questions
What does Mammut sell?
Swiss mountaineering clothing, footwear and equipment since 1862. Known for: Eiger Extreme collection, Climbing ropes, Avalanche safety equipment, GORE-TEX jackets and Backpacks.
Where is Mammut from?
Mammut is based in Switzerland.
Where can you buy Mammut?
Mammut sells through its own online store and a network of retailers and stockists. Its online store is at mammut.com.
When was Mammut founded?
Mammut was founded in 1862.
Who founded Mammut?
Mammut was founded by Kaspar Tanner.
Is Mammut's revenue growing?
We estimate Mammut's revenue is flat year on year (medium confidence). Mammut sells mostly through retailers and stockists, whose sales we can't see, so confidence is medium. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Mammut's competitors?
Mammut's closest competitors in the Sports & Outdoor category are Salewa, Klättermusen, Mountain Equipment and KUIU.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. October 2026, method v1.3. See the methodology, or report a correction. Want alerts when brands like Mammut move, or the data as an export? See data & alerts.