Black Diamond – D2C Ranking & Growth Metrics
Climbing, skiing and mountain gear and apparel for outdoor athletes
Last updated · August 2026 edition · method v1.2
Black Diamond ranks #72 of 312 D2C brands in the August 2026 edition and #25 of 111 in Sports & Outdoor, up 1 place on last month. We estimate Black Diamond's revenue is flat year on year (medium confidence). Branded search is declining over the past year. Among sports & outdoor brands selling climbing gear, its closest competitor is EDELRID (#117).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, medium confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Black Diamond is today: #72 of 312 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: roughly flat (50 = flat).
what drives the score Is Black Diamond's revenue growing?
We estimate Black Diamond's revenue is flat year on year (medium confidence). Black Diamond sells mostly through retailers and stockists, whose sales we can't see, so confidence is medium.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Black Diamond growing?
Black Diamond's Momentum score is 46.9, which means it is roughly flat (50 means flat; a brand that doubled would score about 88). Branded search is declining over the past 12 months. Site traffic is growing over the same 12 months. Since September 2025 it has moved from #69 to #72 overall. Its size score is driven most by social audience, with branded search demand relatively weakest.
About Black Diamond
Black Diamond Equipment makes gear and apparel for climbing, skiing, running and hiking. Its range spans harnesses, helmets, carabiners, ropes, climbing shoes and chalk for climbers; skis, ski poles, bindings, skins and snow safety equipment for backcountry skiing; and headlamps, trekking poles, packs, tents and lanterns for hikers and mountain travellers. The brand also produces men's and women's apparel, including jackets, insulation layers, gloves and footwear designed for these activities.
Black Diamond branded search volume
How often people search for Black Diamond by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is declining. Demand is fairly steady through the year.
Black Diamond's audience, products and channels
Social audience
- Instagram blackdiamond 1,053,233
- TikTok blackdiamond 1,850
Also on YouTube and Facebook.
Followers as shown on each platform, end of August 2026.
Products
- Products in store1,000+
- New in the last 90 days83
- Typical priceUS$109
- Price rangeUS$1 – US$10,000
From Black Diamond's own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in Canada, Germany, France and the UK.
Ecommerce stack
- Email & SMSKlaviyo
- ReviewsYotpo
- Customer serviceZendesk
- Cross-borderGlobal-e
- PaymentsKlarna, Afterpay, Shop Pay
- TrackingGoogle Tag Manager
- AnalyticsTriple Whale, Hotjar
Tools detected on blackdiamondequipment.com; detection covers common apps and may miss some.
Black Diamond competitors
The sports & outdoor brands closest to Black Diamond: same kind of product first, then the nearest in size. See every brand in Sports & Outdoor or the full D2C brand rankings.
Climbing, mountaineering and work-safety equipment from Germany
Climbing clothing, training equipment and Moonboard systems for climbers
Mountaineering and ski touring gear, including avalanche safety equipment.
Ultralight backpacking gear including tents, backpacks and sleeping bags.
Tents, sleeping bags, pads and outdoor gear for camping and backpacking
Black Diamond vs EDELRID
Black Diamond is the bigger brand (Scale 54.3 against 47.5), while EDELRID is growing faster (Momentum 48 against 47). See EDELRID's page.
| August 2026 | Black Diamond | EDELRID |
|---|---|---|
| Overall rank | #72 | #117 |
| Sports & Outdoor rank | #25 | #41 |
| Scale (size) | 54.3 | 47.5 |
| Momentum (growth) | 46.9 | 47.7 |
| Branded search | 33 | 42 |
| Site traffic | 57 | 44 |
| Social audience | 76 | 58 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
Black Diamond: common questions
What does Black Diamond sell?
Climbing, skiing and mountain gear and apparel for outdoor athletes. Known for: Climbing harnesses and protection, Headlamps, Trekking poles, Backcountry skis and ski poles and Climbing shoes.
Where is Black Diamond from?
Black Diamond is based in United States.
Where can you buy Black Diamond?
Black Diamond sells through its own online store and a network of retailers and stockists. Its online store is at blackdiamondequipment.com.
Is Black Diamond's revenue growing?
We estimate Black Diamond's revenue is flat year on year (medium confidence). Black Diamond sells mostly through retailers and stockists, whose sales we can't see, so confidence is medium. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Black Diamond's competitors?
Black Diamond's closest competitors in the Sports & Outdoor category are EDELRID, Moon Climbing, Ortovox and Zpacks.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.2. See the methodology, or report a correction.