Metolius – D2C Ranking & Growth Metrics
Climbing hardware, gear and training equipment from Bend, Oregon
Last updated · September 2026 edition · data to end of August 2026 · method v1.3
Metolius ranks #351 of 419 D2C brands in the September 2026 edition and #92 of 112 in Sports & Outdoor, down 2 places on last month. We estimate Metolius' revenue is flat year on year (medium confidence). Branded search is steady over the past year. In Sports & Outdoor, its closest competitor is Black Diamond (#105).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree; with low confidence we only call growth or decline on a big move.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, medium confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Metolius is today: #351 of 419 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Published above 5,000 monthly branded searches.
what drives the score Is Metolius' revenue growing?
We estimate Metolius' revenue is flat year on year (medium confidence). Metolius' branded search volume is small, so the signal is noisier and confidence is medium.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Metolius growing?
Metolius has no Momentum score yet: Momentum is published once a brand passes 5,000 monthly branded searches. Branded search is steady over the past 12 months. Site traffic is steady over the same 12 months. Its size score is driven most by social audience, with site traffic relatively weakest.
About Metolius
Metolius Climbing makes climbing hardware and gear, including cams, nuts, carabiners, crash pads, harnesses, ropes, slings, packs, and climbing holds and training equipment. The brand serves climbers across disciplines such as bouldering, trad, sport and big wall climbing, and also supplies training boards and wall hardware for home and gym use. Metolius is climber-owned and based in Bend, Oregon.
The company began when its founder started making his own climbing equipment in the 1970s, progressing from harnesses and slings to hardware such as bolt hangers and nuts. Development of the spring-loaded Slider nut led to the company's first commercial product, sold initially at Smith Rock and later through shop and international distributors. Metolius sells direct through its own website as well as through climbing shops and distributors, offering a broad catalogue spanning hardware, soft goods, and training products alongside how-to and training guides.
Metolius competitors
The sports & outdoor brands closest to Metolius: same kind of product first, then the nearest in size. See every brand in Sports & Outdoor or the full D2C brand rankings.
Climbing, skiing and mountain gear and apparel for outdoor athletes
Climbing clothing, training equipment and Moonboard systems for climbers
Climbing, mountaineering and work-safety equipment from Germany
Backcountry skiing and splitboarding gear made in Utah.
Japanese-style tenkara fly-fishing rods, lines and flies
Metolius branded search volume
How often people search for Metolius by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is steady. Demand is fairly steady through the year.
Metolius' audience, products and channels
Social audience
- Instagram metoliusclimbing 57,257
- YouTube metolius 8,620
Also on Facebook.
Followers as shown on each platform, collected for the September 2026 edition.
Products
- Products in store188
- New in the last 90 days1
- Typical priceUS$45
- Price rangeUS$0 – US$1,000
From Metolius' own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in Canada and the US.
Ecommerce stack
- Email & SMSKlaviyo
- ReviewsJudge.me
Tools detected on metoliusclimbing.com; detection covers common apps and may miss some.
Metolius: common questions
What does Metolius sell?
Climbing hardware, gear and training equipment from Bend, Oregon. Known for: Cams, Nuts, Carabiners, Crash pads and Training boards.
Where is Metolius from?
Metolius is based in Bend, Oregon, United States.
Where can you buy Metolius?
Metolius sells through its own online store and selected retailers. Its online store is at metoliusclimbing.com.
When was Metolius founded?
Metolius was founded in 1983.
Is Metolius' revenue growing?
We estimate Metolius' revenue is flat year on year (medium confidence). Metolius' branded search volume is small, so the signal is noisier and confidence is medium. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Metolius' competitors?
Metolius' closest competitors in the Sports & Outdoor category are Black Diamond, Moon Climbing, EDELRID and Voile.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. September 2026, method v1.3. See the methodology, or report a correction.