Klättermusen – D2C Ranking & Growth Metrics
Swedish maker of refined mountaineering equipment and outdoor apparel
Last updated · August 2026 edition · method v1.2
Klättermusen ranks #83 of 312 D2C brands in the August 2026 edition and #30 of 111 in Sports & Outdoor, up 5 places on last month. We estimate Klättermusen's revenue is growing year on year (high confidence). Branded search is growing strongly over the past year. Among sports & outdoor brands selling mountaineering equipment, its closest competitor is Mountain Equipment (#92).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, high confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Klättermusen is today: #83 of 312 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: growing (50 = flat).
what drives the score Is Klättermusen's revenue growing?
We estimate Klättermusen's revenue is growing year on year (high confidence). Branded search is growing strongly and site traffic is steady year on year, pointing the same way, so confidence is high.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Klättermusen growing?
Klättermusen's Momentum score is 62.0, which means it is growing (50 means flat; a brand that doubled would score about 88). Branded search is growing strongly over the past 12 months. Site traffic is steady over the same 12 months. Since September 2025 it has moved from #98 to #83 overall. Its size score is driven most by branded search demand, with site traffic relatively weakest.
About Klättermusen
Klättermusen is a Swedish maker of mountaineering and outdoor equipment, including jackets, pants, midlayers, backpacks and accessories for hiking, alpine climbing, skiing, trail running and winter expeditions. The brand designs for outdoor enthusiasts who need durable, functional gear for demanding weather and terrain, and it emphasises environmentally considerate materials and construction alongside technical performance.
The range is organised by activity and by men's and women's lines, spanning shell jackets, insulated midlayers, technical pants, backpacks of various sizes, and accessories such as gloves, socks and headwear. Klättermusen sells directly through its own website and retail spaces, and also operates a stockist network, positioning itself around long product lifecycles, repairability and considered design rather than seasonal trends.
Klättermusen branded search volume
How often people search for Klättermusen by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is growing strongly. Demand is fairly steady through the year.
Klättermusen's audience, products and channels
Social audience
- Instagram klattermusen 116,302
- YouTube klattermusenofficial 5,550
Also on Facebook.
Followers as shown on each platform, end of August 2026.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in Sweden, Canada, Germany and Spain.
Ecommerce stack
- ReviewsYotpo
- Cross-borderGlobal-e
- PaymentsKlarna
- TrackingGoogle Tag Manager
Tools detected on klattermusen.com; detection covers common apps and may miss some.
Klättermusen competitors
The sports & outdoor brands closest to Klättermusen: same kind of product first, then the nearest in size. See every brand in Sports & Outdoor or the full D2C brand rankings.
Technical clothing and equipment for mountaineering, climbing and hiking.
Mountain sports apparel, footwear and equipment for climbing, hiking and ski touring
German outdoor brand making clothing, backpacks, bike bags and tents
Climbing, mountaineering and work-safety equipment from Germany
Camping tents, awnings, sleeping gear and hiking equipment brand
Klättermusen vs Mountain Equipment
Klättermusen leads on both size and growth: Scale 52.0 against 51.0, and Momentum 62 against 52. See Mountain Equipment's page.
| August 2026 | Klättermusen | Mountain Equipment |
|---|---|---|
| Overall rank | #83 | #92 |
| Sports & Outdoor rank | #30 | #32 |
| Scale (size) | 52.0 | 51.0 |
| Momentum (growth) | 62.0 | 52.3 |
| Branded search | 61 | 60 |
| Site traffic | 43 | 42 |
| Social audience | 52 | 52 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
Klättermusen: common questions
What does Klättermusen sell?
Swedish maker of refined mountaineering equipment and outdoor apparel. Known for: Waterproof jackets, Outdoor pants, Insulated midlayers, Hiking backpacks and Technical accessories.
Where is Klättermusen from?
Klättermusen is based in Umeå, Sweden.
Where can you buy Klättermusen?
Klättermusen sells through its own online store and selected retailers. Its online store is at klattermusen.com.
When was Klättermusen founded?
Klättermusen was founded in 1975.
Is Klättermusen's revenue growing?
We estimate Klättermusen's revenue is growing year on year (high confidence). Branded search is growing strongly and site traffic is steady year on year, pointing the same way, so confidence is high. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Klättermusen's competitors?
Klättermusen's closest competitors in the Sports & Outdoor category are Mountain Equipment, Salewa, VAUDE and EDELRID.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.2. See the methodology, or report a correction.