Oboz – D2C Ranking & Growth Metrics
Hiking boots and shoes for men and women
Last updated · August 2026 edition · method v1.2
Oboz ranks #184 of 312 D2C brands in the August 2026 edition and #42 of 63 in Apparel, down 6 places on last month. We estimate Oboz's revenue is flat year on year (low confidence). Branded search is steady over the past year. Among apparel brands selling hiking boots, its closest competitor is Devold (#179).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, low confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Oboz is today: #184 of 312 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: roughly flat (50 = flat).
what drives the score Is Oboz's revenue growing?
We estimate Oboz's revenue is flat year on year (low confidence). Branded search is declining but site traffic is steady, so the two signals don't back each other up and confidence is low.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Oboz growing?
Oboz's Momentum score is 50.1, which means it is roughly flat (50 means flat; a brand that doubled would score about 88). Branded search is steady over the past 12 months, and declining over the last three months compared with the same months a year earlier. Site traffic is steady over the same 12 months. Since September 2025 it has moved from #174 to #184 overall. Its size score is driven most by social audience, with site traffic relatively weakest.
About Oboz
Oboz Footwear makes hiking boots and shoes for men and women, including hiking, backpacking, casual and winter styles, along with related accessories such as shoelaces, insoles and socks. The brand organises its range into named collections such as Sawtooth, Bridger, Bozeman, Hyalite and Katabatic, and offers a shoe finder tool to help customers choose footwear suited to different trail conditions and uses.
Oboz branded search volume
How often people search for Oboz by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is steady; the last three months, compared with the same months a year earlier, are declining. Demand is fairly steady through the year.
Oboz's audience, products and channels
Social audience
- Instagram obozfootwear 51,699
- TikTok obozfootwear 738
Also on YouTube, Pinterest, X and Facebook.
Followers as shown on each platform, end of August 2026.
Products
- Products in store93
- New in the last 90 days8
- Typical priceUS$175
- Price rangeUS$10 – US$330
From Oboz's own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in Canada, the US, Australia and the UK.
Ecommerce stack
- Email & SMSKlaviyo
- ReviewsOkendo, Yotpo
- TrackingGoogle Tag Manager
Tools detected on obozfootwear.com; detection covers common apps and may miss some.
Oboz competitors
The apparel brands closest to Oboz: same kind of product first, then the nearest in size. See every brand in Apparel or the full D2C brand rankings.
Norwegian merino wool clothing for outdoor and everyday activities.
Cycling and outdoor apparel for skiing, running and everyday wear
Swedish outdoor apparel and fleece layers for trekking and trail running.
Outdoor sunglasses and SPF skincare made with recycled materials.
Timeless, USA-made cycling apparel and accessories from San Francisco
Oboz vs Devold
Devold is the bigger brand (Scale 40.0 against 39.6), while Oboz is growing faster (Momentum 50 against 45). See Devold's page.
| August 2026 | Oboz | Devold |
|---|---|---|
| Overall rank | #184 | #179 |
| Apparel rank | #42 | #41 |
| Scale (size) | 39.6 | 40.0 |
| Momentum (growth) | 50.1 | 45.3 |
| Branded search | 42 | 42 |
| Site traffic | 34 | 31 |
| Social audience | 43 | 48 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
Oboz: common questions
What does Oboz sell?
Hiking boots and shoes for men and women. Known for: Sawtooth collection, Bridger collection, Bozeman collection, Hyalite collection and Katabatic collection.
Where is Oboz from?
Oboz is based in United States.
Where can you buy Oboz?
Oboz sells through its own online store and a network of retailers and stockists. Its online store is at obozfootwear.com.
Is Oboz's revenue growing?
We estimate Oboz's revenue is flat year on year (low confidence). Branded search is declining but site traffic is steady, so the two signals don't back each other up and confidence is low. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Oboz's competitors?
Oboz's closest competitors in the Apparel category are Devold, Maloja, Houdini Sportswear and Sunski.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.2. See the methodology, or report a correction.