Danner – D2C Ranking & Growth Metrics
Boots and outdoor footwear for work, hiking and hunting.
Last updated · October 2026 edition · data to end of September 2026 · method v1.3
Danner ranks #67 of 444 D2C brands in the October 2026 edition and #24 of 101 in Apparel, up 4 places on last month. We estimate Danner's revenue is flat year on year (medium confidence). Branded search is steady over the past year, with a seasonal peak in November and December. In Apparel, its closest competitor is Ministry of Supply (#330).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree; with low confidence we only call growth or decline on a big move.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, medium confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Danner is today: #67 of 444 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: roughly flat (50 = flat).
what drives the score Is Danner's revenue growing?
We estimate Danner's revenue is flat year on year (medium confidence). Danner sells mostly through retailers and stockists, whose sales we can't see, so confidence is medium.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Danner growing?
Danner's Momentum score is 48.3, which means it is roughly flat (50 means flat; a brand that doubled would score about 88). Branded search is steady over the past 12 months. Site traffic is steady over the same 12 months. Its size score is driven most by social audience, with site traffic relatively weakest.
About Danner
Danner makes boots and footwear-related apparel for work, hiking, hunting, military and everyday use, selling directly to consumers through its own online store as well as through footwear by activity and type categories such as boots, shoes, insulated boots and sandals. The brand was founded by Charles Danner in the Pacific Northwest and is based in Portland, Oregon, with a stated history going back to 1932. Its range covers men's and women's footwear alongside apparel items such as shirts, outerwear and socks, plus accessories and boot care products.
Danner competitors
The apparel brands closest to Danner: same kind of product first, then the nearest in size. See every brand in Apparel or the full D2C brand rankings.
Performance clothing designed for the workplace.
Hiking boots and shoes for men and women
Outdoor and lifestyle apparel for men and women, including performance and casual clothing.
Timeless cotton clothing and home textiles made with ethical sourcing
Performance sunglasses, eyeglasses and eyewear accessories for athletes
Danner vs Ministry of Supply
Danner leads on both size and growth: Scale 61.5 against 35.1, and Momentum 48 against 23. See Ministry of Supply's page.
| October 2026 | Danner | Ministry of Supply |
|---|---|---|
| Overall rank | #67 | #330 |
| Apparel rank | #24 | #87 |
| Scale (size) | 61.5 | 35.1 |
| Momentum (growth) | 48.3 | 23.0 |
| Branded search | 63 | 30 |
| Site traffic | 57 | 28 |
| Social audience | 66 | 49 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
Danner branded search volume
How often people search for Danner by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is steady. Demand is seasonal, peaking in November and December and lowest in July.
Danner's audience, products and channels
Social audience
- Instagram dannerboots 431,597
Also on Facebook.
Followers as shown on each platform, collected for the October 2026 edition.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in the US, Canada, Australia and the UK.
Danner: common questions
What does Danner sell?
Boots and outdoor footwear for work, hiking and hunting. Known for: Hiking boots, Work boots, Hunting boots, Military and tactical footwear and Boot recrafting service.
Where is Danner from?
Danner is based in Portland, Oregon, United States.
Where can you buy Danner?
Danner sells through its own online store and a network of retailers and stockists. Its online store is at danner.com.
When was Danner founded?
Danner was founded in 1932.
Who founded Danner?
Danner was founded by Charles Danner.
Is Danner's revenue growing?
We estimate Danner's revenue is flat year on year (medium confidence). Danner sells mostly through retailers and stockists, whose sales we can't see, so confidence is medium. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Danner's competitors?
Danner's closest competitors in the Apparel category are Ministry of Supply, Oboz, KÜHL and Kotn.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. October 2026, method v1.3. See the methodology, or report a correction. Want alerts when brands like Danner move, or the data as an export? See data & alerts.