TAFT – D2C Ranking & Growth Metrics
Handcrafted Italian-made men's boots, loafers and dress shoes with bold materials
Last updated · October 2026 edition · data to end of September 2026 · method v1.3
TAFT is new to the index this month, entering at #146 of 522 overall and #58 of 142 in Apparel. On our estimate its revenue is flat year on year (low confidence). Branded search is steady over the past year. Its closest Apparel competitor is Taylor Stitch (#127).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree; with low confidence we only call growth or decline on a big move.
How scoring works →Year on year, low confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
How scoring works →How big TAFT is today: #146 of 522 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: declining (50 = flat).
what drives the score Is TAFT's revenue growing?
We estimate TAFT's revenue is flat year on year (low confidence). Branded search and site traffic point in opposite directions, so confidence is low.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is TAFT growing?
TAFT's Momentum score is 41.1, which means it is declining (50 means flat; a brand that doubled would score about 88). Branded search is steady over the past 12 months. Site traffic is declining over the same 12 months. Its size score is driven most by social audience, with site traffic relatively weakest.
About TAFT
TAFT makes men's boots, loafers, dress shoes and sneakers, handcrafted in small batches by artisans in Italy. The brand builds timeless silhouettes, including jodhpurs, Chelseas, oxfords, derbies and loafers, then reworks them with unexpected materials like floral jacquards, croco-embossed leather, calf hair and metallic finishes. Accessories include ties, belts and wallets. TAFT has been making shoes for more than a decade, treating each pair less as everyday footwear and more as a collectible piece.
TAFT competitors
The apparel brands closest to TAFT: same kind of product first, then the nearest in size. See every brand in Apparel or the full D2C brand rankings.
Men's shirts, chinos and workwear-inspired clothing built to wear in, not out.
Men's gym and training apparel developed with athlete wear-testers
Men's underwear, undershirts and basics built on proprietary comfort fabrics.
Scottish menswear brand making outerwear, knitwear and shirts in Edinburgh.
Barefoot and minimalist shoes, boots and sandals for natural foot movement
TAFT vs Taylor Stitch
Taylor Stitch leads on both size and growth: Scale 57.1 against 55.8, and Momentum 50 against 41. See Taylor Stitch's page.
| October 2026 | TAFT | Taylor Stitch |
|---|---|---|
| Overall rank | #146 | #127 |
| Apparel rank | #58 | #51 |
| Scale (size) | 55.8 | 57.1 |
| Momentum (growth) | 41.1 | 50.2 |
| Branded search | 67 | 58 |
| Site traffic | 33 | 52 |
| Social audience | 69 | 62 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
TAFT branded search volume
How often people search for TAFT by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is steady. Demand is fairly steady through the year.
TAFT's audience, products and channels
Social audience
- Instagram taft 590k
- TikTok taft.shoes 4.3k
- YouTube 2.2k
Also on Pinterest and Facebook.
Followers as shown on each platform, collected for the October 2026 edition.
Products
- Products in store119
- New in the last 90 days12
- Typical price295
- Price range50 – 500
From TAFT's own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in the US.
TAFT: common questions
What does TAFT sell?
Handcrafted Italian-made men's boots, loafers and dress shoes with bold materials.
Where is TAFT from?
TAFT is based in United States.
Where can you buy TAFT?
TAFT sells through its own online store and selected retailers. Its online store is at taftclothing.com.
Is TAFT's revenue growing?
Our estimate is flat year on year, with low confidence. It is a direction from online signals, not a sales figure.
Who are TAFT's competitors?
TAFT's closest competitors in the Apparel category are Taylor Stitch, Ten Thousand, Mack Weldon and Kestin.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. October 2026, method v1.3. See the methodology, or report a correction. Want alerts when brands like TAFT move, or the data as an export? See data & alerts.