Showers Pass – D2C Ranking & Growth Metrics
Waterproof-breathable outerwear and accessories for cycling and outdoor activities
Last updated · August 2026 edition · method v1.2
Showers Pass ranks #300 of 312 D2C brands in the August 2026 edition and #61 of 63 in Apparel, unchanged on last month. We estimate Showers Pass' revenue is shrinking year on year (medium confidence). Branded search is declining over the past year, with a seasonal peak in November and December. Among apparel brands selling rain gear, its closest competitor is Farm to Feet (#301).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, medium confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Showers Pass is today: #300 of 312 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Published above 5,000 monthly branded searches.
what drives the score Is Showers Pass' revenue growing?
We estimate Showers Pass' revenue is shrinking year on year (medium confidence). Showers Pass' branded search volume is small, so the signal is noisier and confidence is medium.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Showers Pass growing?
Showers Pass has no Momentum score yet: Momentum is published once a brand passes 5,000 monthly branded searches. Branded search is declining over the past 12 months. Site traffic is steady over the same 12 months. Since September 2025 it has moved from #250 to #300 overall. Its size score is driven most by social audience, with branded search demand relatively weakest.
About Showers Pass
Showers Pass makes waterproof and water-resistant apparel and accessories for cycling, running, hiking and everyday wear, including jackets, pants, gloves, socks, shoe and helmet covers. The company is based in Portland, Oregon, and describes itself as Cascadia's premium outerwear company, with products aimed at road cyclists, mountain bikers, runners, mountaineers, paddlers and other people who need reliable gear in wet and variable weather conditions.
Showers Pass branded search volume
How often people search for Showers Pass by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is declining. Demand is seasonal, peaking in November and December and lowest in July.
Showers Pass' audience, products and channels
Social audience
- Instagram showerspass 19,788
Also on Facebook.
Followers as shown on each platform, end of August 2026.
Products
- Products in store68
- New in the last 90 days0
- Typical priceUS$300
- Price rangeUS$2 – US$415
From Showers Pass' own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in the US.
Ecommerce stack
- Email & SMSOmnisend
- ReviewsJudge.me
- Customer serviceGorgias
- ReturnsLoop Returns
Tools detected on showerspass.com; detection covers common apps and may miss some.
Showers Pass competitors
The apparel brands closest to Showers Pass: same kind of product first, then the nearest in size. See every brand in Apparel or the full D2C brand rankings.
American-made merino wool socks for outdoor and everyday use
Versatile performance apparel for everyday wear and travel
Swedish maker of ski, outdoor and work gloves
Technical outerwear for skiing and mountain sports, made in Aspen
Eco-minded outdoor apparel and accessories for adventure and everyday life
Showers Pass: common questions
What does Showers Pass sell?
Waterproof-breathable outerwear and accessories for cycling and outdoor activities. Known for: Waterproof jackets, Cross Point waterproof socks, Waterproof gloves, Shoe and helmet covers and Cycling rain gear.
Where is Showers Pass from?
Showers Pass is based in Portland, Oregon, United States.
Where can you buy Showers Pass?
Showers Pass sells through its own online store and selected retailers. Its online store is at showerspass.com.
When was Showers Pass founded?
Showers Pass was founded in 1997.
Who founded Showers Pass?
Showers Pass was founded by Dave Morrow.
Is Showers Pass' revenue growing?
We estimate Showers Pass' revenue is shrinking year on year (medium confidence). Showers Pass' branded search volume is small, so the signal is noisier and confidence is medium. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Showers Pass' competitors?
Showers Pass' closest competitors in the Apparel category are Farm to Feet, Western Rise, Hestra and Strafe.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.2. See the methodology, or report a correction.