Didriksons – D2C Ranking & Growth Metrics
Swedish weatherproof jackets and rainwear for the whole family
Last updated · August 2026 edition · method v1.2
Didriksons ranks #99 of 312 D2C brands in the August 2026 edition and #28 of 63 in Apparel, up 18 places on last month. We estimate Didriksons' revenue is flat year on year (high confidence). Branded search is steady over the past year, with a seasonal peak in November and October. Among apparel brands selling weatherproof jackets, its closest competitor is Café du Cycliste (#100).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, high confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Didriksons is today: #99 of 312 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: roughly flat (50 = flat).
what drives the score Is Didriksons' revenue growing?
We estimate Didriksons' revenue is flat year on year (high confidence). Branded search is growing and site traffic is growing year on year, pointing the same way, so confidence is high.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Didriksons growing?
Didriksons' Momentum score is 55.0, which means it is roughly flat (50 means flat; a brand that doubled would score about 88). Branded search is steady over the past 12 months, and growing over the last three months compared with the same months a year earlier. Site traffic is growing over the same 12 months. Since September 2025 it has moved from #85 to #99 overall. Its size score is driven most by branded search demand, with site traffic relatively weakest.
About Didriksons
Didriksons is a Swedish outerwear brand producing jackets and rainwear for women, men, youths and kids. The company traces its origins to fishing communities on Sweden's west coast, where the need for weatherproof garments shaped its early products, and it has continued to focus on functional, weather-resistant clothing since. Its range includes rain jackets, spring jackets, winter coats and kids' coveralls, with attention given to material choice, construction and testing intended to keep wearers dry over repeated use.
The brand sells directly to consumers through its own website, organised by gender and age group, alongside guides on sizing, care and product features such as zippers and warmth levels. Didriksons also highlights its own materials, including EcoLactam, and provides information on its environmental responsibility. Positioned as a long-established specialist in weatherproof outerwear, the brand markets itself around durability and practical design rather than fashion trends, with a product catalogue spanning jackets, rainwear and related accessories for the whole family.
Didriksons branded search volume
How often people search for Didriksons by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is steady; the last three months, compared with the same months a year earlier, are growing. Demand is seasonal, peaking in November and October and lowest in June.
Didriksons' audience, products and channels
Social audience
- Instagram didriksons 115,230
- YouTube DidriksonsOfficial 724
Also on Facebook.
Followers as shown on each platform, end of August 2026.
Where it sells
- Own online storeyes
- Retailers / stockistsnot found
- Amazonnot found
Its site is most visited in Sweden, Germany, the UK and the Netherlands.
Ecommerce stack
- PaymentsKlarna
- TrackingGoogle Tag Manager
Tools detected on didriksons.com; detection covers common apps and may miss some.
Didriksons competitors
The apparel brands closest to Didriksons: same kind of product first, then the nearest in size. See every brand in Apparel or the full D2C brand rankings.
Cycling and outdoor apparel for road and gravel riders, based in Nice.
Technical outdoor apparel and gear for mountain sports, made in Jackson, Wyoming
Surf, fishing and western-inspired lifestyle apparel designed in Austin, Texas.
Surf and fishing-inspired lifestyle apparel and accessories.
Bamboo-based, sun-protective apparel for men, women and kids.
Didriksons vs Café du Cycliste
Didriksons is the bigger brand (Scale 49.9 against 49.7), while Café du Cycliste is growing faster (Momentum 57 against 55). See Café du Cycliste's page.
| August 2026 | Didriksons | Café du Cycliste |
|---|---|---|
| Overall rank | #99 | #100 |
| Apparel rank | #28 | #29 |
| Scale (size) | 49.9 | 49.7 |
| Momentum (growth) | 55.0 | 56.7 |
| Branded search | 59 | 49 |
| Site traffic | 40 | 45 |
| Social audience | 52 | 57 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
Didriksons: common questions
What does Didriksons sell?
Swedish weatherproof jackets and rainwear for the whole family. Known for: Rain jackets, Winter jackets, Kids' coveralls, EcoLactam material and Spring jackets.
Where is Didriksons from?
Didriksons is based in Sweden.
Where can you buy Didriksons?
Didriksons sells through its own online store. Its online store is at didriksons.com.
When was Didriksons founded?
Didriksons was founded in 1913.
Is Didriksons' revenue growing?
We estimate Didriksons' revenue is flat year on year (high confidence). Branded search is growing and site traffic is growing year on year, pointing the same way, so confidence is high. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Didriksons' competitors?
Didriksons' closest competitors in the Apparel category are Café du Cycliste, Stio, Howler Brothers and Salty Crew.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.2. See the methodology, or report a correction.