Páramo – D2C Ranking & Growth Metrics
Weatherproof outdoor clothing for hiking, climbing and mountain activities
Last updated · August 2026 edition · method v1.2
Páramo ranks #226 of 312 D2C brands in the August 2026 edition and #54 of 63 in Apparel, down 15 places on last month. We estimate Páramo's revenue is growing year on year (high confidence). Branded search is growing over the past year, with a seasonal peak in May and October. Among apparel brands selling waterproof outdoor clothing, its closest competitor is Montane (#114).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, high confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Páramo is today: #226 of 312 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: growing (50 = flat).
what drives the score Is Páramo's revenue growing?
We estimate Páramo's revenue is growing year on year (high confidence). Branded search is growing strongly and site traffic is growing year on year, pointing the same way, so confidence is high.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Páramo growing?
Páramo's Momentum score is 68.6, which means it is growing (50 means flat; a brand that doubled would score about 88). Branded search is growing over the past 12 months, and growing strongly over the last three months compared with the same months a year earlier. Site traffic is growing over the same 12 months. Since September 2025 it has moved from #218 to #226 overall. Its size score is driven most by social audience, with branded search demand relatively weakest.
About Páramo
Páramo makes weatherproof outdoor clothing for men and women, including waterproof and windproof jackets, insulated layers, fleeces, baselayers and legwear, along with accessories such as headwear and neckwear. The range is organised around activities including hiking and trekking, mountaineering, climbing, cycling, walking, nature and running, and includes collections such as Apex, Energy, Nature, Trail and a Rescue Jacket range. The brand also sells Nikwax aftercare products to help maintain its garments.
Páramo sells directly through its own website as well as through brand stores in Fort William and Keswick, with retail stockists also listed for customers who prefer to shop in person. The company positions itself around durability, ethical production and weatherproof performance, describing its clothing as designed to last and be repaired rather than replaced. It operates professional purchase schemes for those working in outdoor, mountain and nature-based roles, and publishes information on its environmental practices, including recycling and PFC-free materials, as part of its wider approach to sustainability.
Páramo branded search volume
How often people search for Páramo by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is growing; the last three months, compared with the same months a year earlier, are growing strongly. Demand is seasonal, peaking in May and October and lowest in April.
Páramo's audience, products and channels
Social audience
- Instagram paramooutdoor 28,222
- YouTube paramoclothing 1,340
Also on Facebook.
Followers as shown on each platform, end of August 2026.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in the UK, Canada, the Netherlands and Australia.
Ecommerce stack
- ReviewsTrustpilot
- PaymentsKlarna
- TrackingMeta Pixel, Google Tag Manager
Tools detected on paramo-clothing.com; detection covers common apps and may miss some.
Páramo competitors
The apparel brands closest to Páramo: same kind of product first, then the nearest in size. See every brand in Apparel or the full D2C brand rankings.
Lightweight, breathable outdoor clothing and equipment for hiking, running and mountaineering
Scandinavian outdoor clothing, footwear and gear sold direct online
British outdoor clothing and accessories made from recycled and organic materials.
Merino wool clothing and layers for outdoor activities
Swedish outdoor apparel and fleece layers for trekking and trail running.
Páramo vs Montane
Montane is the bigger brand (Scale 48.1 against 33.3), while Páramo is growing faster (Momentum 69 against 42). See Montane's page.
| August 2026 | Páramo | Montane |
|---|---|---|
| Overall rank | #226 | #114 |
| Apparel rank | #54 | #31 |
| Scale (size) | 33.3 | 48.1 |
| Momentum (growth) | 68.6 | 41.6 |
| Branded search | 28 | 51 |
| Site traffic | 36 | 41 |
| Social audience | 37 | 53 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
Páramo: common questions
What does Páramo sell?
Weatherproof outdoor clothing for hiking, climbing and mountain activities. Known for: Waterproof jackets, Insulated layers, Rescue Jacket range, Fleeces and baselayers and Nikwax aftercare products.
Where is Páramo from?
Páramo is based in United Kingdom.
Where can you buy Páramo?
Páramo sells through its own online store and selected retailers. Its online store is at paramo-clothing.com.
Is Páramo's revenue growing?
We estimate Páramo's revenue is growing year on year (high confidence). Branded search is growing strongly and site traffic is growing year on year, pointing the same way, so confidence is high. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Páramo's competitors?
Páramo's closest competitors in the Apparel category are Montane, RevolutionRace, Passenger and Ridge Merino.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.2. See the methodology, or report a correction.