Ortlieb – D2C Ranking & Growth Metrics
Waterproof bags and luggage for cycling, outdoor and everyday use, made in Germany
Last updated · August 2026 edition · method v1.2
Ortlieb ranks #47 of 312 D2C brands in the August 2026 edition and #2 of 10 in Travel & Bags, unchanged on last month. We estimate Ortlieb's revenue is flat year on year (medium confidence). Branded search is steady over the past year, with a seasonal peak in May and August. Among travel & bags brands selling waterproof bags, its closest competitor is Topo Designs (#54).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, medium confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Ortlieb is today: #47 of 312 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: roughly flat (50 = flat).
what drives the score Is Ortlieb's revenue growing?
We estimate Ortlieb's revenue is flat year on year (medium confidence). Ortlieb sells mostly through retailers and stockists, whose sales we can't see, so confidence is medium.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Ortlieb growing?
Ortlieb's Momentum score is 49.6, which means it is roughly flat (50 means flat; a brand that doubled would score about 88). Branded search is steady over the past 12 months. Site traffic is steady over the same 12 months. Since September 2025 it has moved from #49 to #47 overall. Its size score is driven most by branded search demand, with social audience relatively weakest.
About Ortlieb
Ortlieb is a German manufacturer of waterproof bags and luggage, designed for cycling, outdoor and everyday use. Its range includes bicycle panniers, handlebar and saddle bags, bikepacking bags, backpacks, dry bags, expedition and travel luggage, as well as racks and related accessories and spare parts. Products are made in Germany and aimed at cyclists, tourers, commuters and outdoor travellers who need reliable protection from water and weather.
The brand sells through a network of retailers and distributors internationally, alongside its own website, and also operates a business-to-business store for trade customers. Ortlieb offers a five-year guarantee on its products and provides repair services, spare parts and technical guidance such as instructions and a dealer locator. It uses proprietary systems and materials, including its Quick-Lock and Top-Lock mounting systems and TIDURA fabric, across its product lines. The company frames its positioning around durability and waterproofing, describing its products as built to endure everyday and expedition use alike.
Ortlieb branded search volume
How often people search for Ortlieb by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is steady. Demand is seasonal, peaking in May and August and lowest in December.
Ortlieb's audience, products and channels
Social audience
- Instagram ORTLIEB_waterproof 110,711
- YouTube ORTLIEBGmbH 12,300
Also on Pinterest and Facebook.
Followers as shown on each platform, end of August 2026.
Products
- Products in store238
- New in the last 90 days13
- Typical price€80
- Price range€3 – €380
From Ortlieb's own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in Germany, Australia, France and the UK.
Ecommerce stack
- ReviewsJudge.me
- PaymentsShop Pay
Tools detected on ortlieb.com; detection covers common apps and may miss some.
Ortlieb competitors
The travel & bags brands closest to Ortlieb: same kind of product first, then the nearest in size. See every brand in Travel & Bags or the full D2C brand rankings.
Bags, packs and apparel for everyday use and travel
Norwegian-designed backpacks, luggage and sports travel bags.
Bags, camera gear and phone accessories for travel and everyday carry.
Sustainable bags and accessories that fund waterway cleanups.
Load-hauling backpacks for military, fire, hunting and everyday use
Ortlieb vs Topo Designs
Ortlieb leads on both size and growth: Scale 58.8 against 57.2, and Momentum 50 against 44. See Topo Designs' page.
| August 2026 | Ortlieb | Topo Designs |
|---|---|---|
| Overall rank | #47 | #54 |
| Travel & Bags rank | #2 | #3 |
| Scale (size) | 58.8 | 57.2 |
| Momentum (growth) | 49.6 | 43.7 |
| Branded search | 66 | 58 |
| Site traffic | 57 | 49 |
| Social audience | 52 | 65 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
Ortlieb: common questions
What does Ortlieb sell?
Waterproof bags and luggage for cycling, outdoor and everyday use, made in Germany. Known for: Bicycle panniers, Bikepacking bags, Dry bags, Waterproof backpacks and Travel duffles.
Where is Ortlieb from?
Ortlieb is based in Germany.
Where can you buy Ortlieb?
Ortlieb sells through its own online store and a network of retailers and stockists. Its online store is at ortlieb.com.
Is Ortlieb's revenue growing?
We estimate Ortlieb's revenue is flat year on year (medium confidence). Ortlieb sells mostly through retailers and stockists, whose sales we can't see, so confidence is medium. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Ortlieb's competitors?
Ortlieb's closest competitors in the Travel & Bags category are Topo Designs, Db Journey, Peak Design and United by Blue.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.2. See the methodology, or report a correction.