Topo Designs – D2C Ranking & Growth Metrics
Bags, packs and apparel for everyday use and travel
Last updated · August 2026 edition · method v1.3
Topo Designs ranks #54 of 312 D2C brands in the August 2026 edition and #3 of 10 in Travel & Bags, down 1 place on last month. We estimate Topo Designs' revenue is flat year on year (high confidence). Branded search is declining over the past year. Among travel & bags brands selling travel bags, its closest competitor is Db Journey (#89).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree; with low confidence we only call growth or decline on a big move.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, high confidence; close to flat. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Topo Designs is today: #54 of 312 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: roughly flat (50 = flat).
what drives the score Is Topo Designs' revenue growing?
We estimate Topo Designs' revenue is flat year on year (high confidence). Branded search is steady and site traffic is steady year on year, pointing the same way, so confidence is high.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Topo Designs growing?
Topo Designs' Momentum score is 43.7, which means it is roughly flat (50 means flat; a brand that doubled would score about 88). Branded search is declining over the past 12 months, and steady over the last three months compared with the same months a year earlier. Site traffic is steady over the same 12 months. Since September 2025 it has moved from #56 to #54 overall. Its size score is driven most by social audience, with site traffic relatively weakest.
About Topo Designs
Topo Designs makes bags, packs and apparel for everyday use and travel, sold direct to consumers through its own website. The range spans backpacks, slings, briefcases, travel bags, roller bags, totes and duffels, alongside bag accessories such as dopp kits, organisers and bike bags. Apparel includes t-shirts, tops, bottoms, sweatshirts, outerwear and accessories like hats, bandanas and belts, offered in both men's and women's lines.
The brand positions its products around durability and heritage-inspired, workwear-influenced design, with items described in utilitarian terms such as classic everyday packs and travel bags that convert between formats. Topo Designs sells through its own e-commerce site, offering seasonal collections, limited editions and a resale programme for used items, alongside standard retail features such as free shipping thresholds and a warranty and repairs service for its products.
Topo Designs branded search volume
How often people search for Topo Designs by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is declining; the last three months, compared with the same months a year earlier, are steady. Demand is fairly steady through the year.
Topo Designs' audience, products and channels
Social audience
- Instagram topodesigns 416,007
Also on YouTube, Pinterest and Facebook.
Followers as shown on each platform, end of August 2026.
Products
- Products in store530
- New in the last 90 days402
- Typical priceUS$89
- Price rangeUS$5 – US$500
From Topo Designs' own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in the US, Australia, Canada and Spain.
Ecommerce stack
- Email & SMSKlaviyo
- ReviewsYotpo
- Customer serviceGorgias, Zendesk
- MerchandisingRebuy
- SearchSearchspring
- PaymentsAfterpay
- TrackingMeta Pixel, TikTok Pixel, Google Tag Manager
- AnalyticsTriple Whale, Hotjar
Tools detected on topodesigns.com; detection covers common apps and may miss some.
Topo Designs competitors
The travel & bags brands closest to Topo Designs: same kind of product first, then the nearest in size. See every brand in Travel & Bags or the full D2C brand rankings.
Norwegian-designed backpacks, luggage and sports travel bags.
Waterproof bags and luggage for cycling, outdoor and everyday use, made in Germany
Bags, camera gear and phone accessories for travel and everyday carry.
Sustainable bags and accessories that fund waterway cleanups.
Load-hauling backpacks for military, fire, hunting and everyday use
Topo Designs vs Db Journey
Topo Designs is the bigger brand (Scale 57.2 against 51.4), while Db Journey is growing faster (Momentum 59 against 44). See Db Journey's page.
| August 2026 | Topo Designs | Db Journey |
|---|---|---|
| Overall rank | #54 | #89 |
| Travel & Bags rank | #3 | #5 |
| Scale (size) | 57.2 | 51.4 |
| Momentum (growth) | 43.7 | 59.4 |
| Branded search | 58 | 42 |
| Site traffic | 49 | 44 |
| Social audience | 65 | 72 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
Topo Designs: common questions
What does Topo Designs sell?
Bags, packs and apparel for everyday use and travel. Known for: Rover Pack backpacks, Global Travel Bag Roller, Mountain Cross Bag briefcase, Dopp kits and bag organisers and Utility shirts and workwear-inspired apparel.
Where is Topo Designs from?
Topo Designs is based in United States.
Where can you buy Topo Designs?
Topo Designs sells through its own online store and selected retailers. Its online store is at topodesigns.com.
Is Topo Designs' revenue growing?
We estimate Topo Designs' revenue is flat year on year (high confidence). Branded search is steady and site traffic is steady year on year, pointing the same way, so confidence is high. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Topo Designs' competitors?
Topo Designs' closest competitors in the Travel & Bags category are Db Journey, Ortlieb, Peak Design and United by Blue.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.3. See the methodology, or report a correction.