Nomatic – D2C Ranking & Growth Metrics
Travel bags, luggage and camera bags for everyday carry
Last updated · August 2026 edition · method v1.3
Nomatic ranks #127 of 366 D2C brands in the August 2026 edition and #9 of 15 in Travel & Bags, down 1 place on last month. We estimate Nomatic's revenue is shrinking year on year (high confidence). Branded search is declining over the past year. Among travel & bags brands selling travel bags, its closest competitor is Db Journey (#118).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree; with low confidence we only call growth or decline on a big move.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, high confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Nomatic is today: #127 of 366 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: declining (50 = flat).
what drives the score Is Nomatic's revenue growing?
We estimate Nomatic's revenue is shrinking year on year (high confidence). Branded search is declining sharply and site traffic is declining year on year, pointing the same way, so confidence is high.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Nomatic growing?
Nomatic's Momentum score is 36.2, which means it is declining (50 means flat; a brand that doubled would score about 88). Branded search is declining over the past 12 months, and declining sharply over the last three months compared with the same months a year earlier. Site traffic is declining over the same 12 months. Its size score is driven most by social audience, with site traffic relatively weakest.
About Nomatic
Nomatic designs and sells travel bags, luggage, camera bags, apparel and accessories, aimed at people who travel frequently or carry gear for work and everyday life. The range spans backpacks, carry-on and check-in luggage, camera-specific bags and slings, plus soft-shell jackets, hoodies and other clothing. Products are organised around practical use cases, such as travel, everyday carry and photography, with a tool on the website to help shoppers choose a bag suited to their needs.
The brand sells direct to consumers through its own website, offering individual products as well as bundled sets covering travel and apparel. Nomatic began with a single product, a wallet, launched on Kickstarter, and has since expanded into a broader catalogue of bags, luggage and clothing built around the idea of designing practical systems for daily movement and travel.
Nomatic branded search volume
How often people search for Nomatic by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is declining; the last three months, compared with the same months a year earlier, are declining sharply. Demand is fairly steady through the year.
Nomatic's audience, products and channels
Social audience
- Instagram nomatic 251,315
- TikTok nomaticgear 29,700
- YouTube 104,000
Also on X and Facebook.
Followers as shown on each platform, end of August 2026.
Products
- Products in store107
- New in the last 90 days11
- Typical price€363
- Price range€6 – €3,471
From Nomatic's own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in the US, Canada, Spain and Italy.
Ecommerce stack
- Email & SMSKlaviyo, Attentive
- ReviewsOkendo
- Customer serviceGorgias
- MerchandisingRebuy
- PaymentsKlarna
- TrackingGoogle Tag Manager
Tools detected on nomatic.com; detection covers common apps and may miss some.
Nomatic competitors
The travel & bags brands closest to Nomatic: same kind of product first, then the nearest in size. See every brand in Travel & Bags or the full D2C brand rankings.
Norwegian-designed backpacks, luggage and sports travel bags.
Bags, packs and apparel for everyday use and travel
Travel duffels and backpacks for everyday adventure
Designed luggage, bags, and travel accessories sold direct to consumers
Waterproof bags and luggage for cycling, outdoor and everyday use, made in Germany
Nomatic vs Db Journey
Db Journey leads on both size and growth: Scale 51.4 against 50.1, and Momentum 59 against 36. See Db Journey's page.
| August 2026 | Nomatic | Db Journey |
|---|---|---|
| Overall rank | #127 | #118 |
| Travel & Bags rank | #9 | #8 |
| Scale (size) | 50.1 | 51.4 |
| Momentum (growth) | 36.2 | 59.4 |
| Branded search | 44 | 42 |
| Site traffic | 44 | 44 |
| Social audience | 65 | 72 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
Nomatic: common questions
What does Nomatic sell?
Travel bags, luggage and camera bags for everyday carry. Known for: Travel backpacks, Carry-on luggage, Camera bags, Laptop bags and Travel apparel.
Where is Nomatic from?
Nomatic is based in United States.
Where can you buy Nomatic?
Nomatic sells through its own online store and selected retailers. Its online store is at nomatic.com.
When was Nomatic founded?
Nomatic was founded in 2014.
Who founded Nomatic?
Nomatic was founded by Jon Richards and Jacob Durham.
Is Nomatic's revenue growing?
We estimate Nomatic's revenue is shrinking year on year (high confidence). Branded search is declining sharply and site traffic is declining year on year, pointing the same way, so confidence is high. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Nomatic's competitors?
Nomatic's closest competitors in the Travel & Bags category are Db Journey, Topo Designs, Baboon to the Moon and Monos.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.3. See the methodology, or report a correction.