Baboon to the Moon – D2C Ranking & Growth Metrics
Travel duffels and backpacks for everyday adventure
Last updated · August 2026 edition · method v1.3
Baboon to the Moon ranks #205 of 366 D2C brands in the August 2026 edition and #12 of 15 in Travel & Bags, down 9 places on last month. We estimate Baboon to the Moon's revenue is flat year on year (low confidence). Branded search is declining over the past year. Among travel & bags brands selling travel bags, its closest competitor is Nomatic (#127).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree; with low confidence we only call growth or decline on a big move.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, low confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Baboon to the Moon is today: #205 of 366 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: roughly flat (50 = flat).
what drives the score Is Baboon to the Moon's revenue growing?
We estimate Baboon to the Moon's revenue is flat year on year (low confidence). Branded search is declining but site traffic is growing strongly, so the two signals don't back each other up and confidence is low.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Baboon to the Moon growing?
Baboon to the Moon's Momentum score is 54.4, which means it is roughly flat (50 means flat; a brand that doubled would score about 88). Branded search is declining over the past 12 months. Site traffic is growing strongly over the same 12 months. Its size score is driven most by branded search demand, with site traffic relatively weakest.
About Baboon to the Moon
Baboon to the Moon is a travel bag brand selling directly to consumers online. Its product range centres on duffels, backpacks and travel accessories designed for everyday adventure use, marketed under names such as the Go-Bag and Meadowland. The brand sells through its own website, offering both new collections and a secondhand marketplace called RELAUNCHED, run with a partner platform, where customers can buy and sell pre-loved Baboon to the Moon bags.
Baboon to the Moon branded search volume
How often people search for Baboon to the Moon by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is declining. Demand is fairly steady through the year.
Baboon to the Moon's audience, products and channels
Products
- Products in store46
- New in the last 90 days4
- Typical priceUS$69
- Price rangeUS$15 – US$329
From Baboon to the Moon's own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in the US, Australia, Canada and the UK.
Ecommerce stack
- Email & SMSKlaviyo, Postscript
- Customer serviceGorgias
- LoyaltyLoyaltyLion
- AnalyticsTriple Whale
Tools detected on baboontothemoon.com; detection covers common apps and may miss some.
Baboon to the Moon competitors
The travel & bags brands closest to Baboon to the Moon: same kind of product first, then the nearest in size. See every brand in Travel & Bags or the full D2C brand rankings.
Travel bags, luggage and camera bags for everyday carry
Norwegian-designed backpacks, luggage and sports travel bags.
Bags, packs and apparel for everyday use and travel
Designed luggage, bags, and travel accessories sold direct to consumers
Sustainable bags and accessories that fund waterway cleanups.
Baboon to the Moon vs Nomatic
Nomatic is the bigger brand (Scale 50.1 against 42.4), while Baboon to the Moon is growing faster (Momentum 54 against 36). See Nomatic's page.
| August 2026 | Baboon to the Moon | Nomatic |
|---|---|---|
| Overall rank | #205 | #127 |
| Travel & Bags rank | #12 | #9 |
| Scale (size) | 42.4 | 50.1 |
| Momentum (growth) | 54.4 | 36.2 |
| Branded search | 47 | 44 |
| Site traffic | 38 | 44 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
Baboon to the Moon: common questions
What does Baboon to the Moon sell?
Travel duffels and backpacks for everyday adventure. Known for: Go-Bag duffel, Meadowland collection, Travel backpacks and Pre-loved resale marketplace.
Where is Baboon to the Moon from?
Baboon to the Moon is based in United States.
Where can you buy Baboon to the Moon?
Baboon to the Moon sells through its own online store and selected retailers. Its online store is at baboontothemoon.com.
Is Baboon to the Moon's revenue growing?
We estimate Baboon to the Moon's revenue is flat year on year (low confidence). Branded search is declining but site traffic is growing strongly, so the two signals don't back each other up and confidence is low. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Baboon to the Moon's competitors?
Baboon to the Moon's closest competitors in the Travel & Bags category are Nomatic, Db Journey, Topo Designs and Monos.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.3. See the methodology, or report a correction.