Db Journey – D2C Ranking & Growth Metrics
Norwegian-designed backpacks, luggage and sports travel bags.
Last updated · August 2026 edition · method v1.3
Db Journey ranks #89 of 312 D2C brands in the August 2026 edition and #5 of 10 in Travel & Bags, up 4 places on last month. We estimate Db Journey's revenue is flat year on year (low confidence). Branded search is growing strongly over the past year. Among travel & bags brands selling travel bags, its closest competitor is Topo Designs (#54).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree; with low confidence we only call growth or decline on a big move.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, low confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Db Journey is today: #89 of 312 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: growing (50 = flat).
what drives the score Is Db Journey's revenue growing?
We estimate Db Journey's revenue is flat year on year (low confidence). Branded search is growing strongly but site traffic is steady, so the two signals don't back each other up and confidence is low.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Db Journey growing?
Db Journey's Momentum score is 59.4, which means it is growing (50 means flat; a brand that doubled would score about 88). Branded search is growing strongly over the past 12 months. Site traffic is steady over the same 12 months. Since September 2025 it has moved from #100 to #89 overall. Its size score is driven most by social audience, with branded search demand relatively weakest.
About Db Journey
Db Journey is a Norwegian brand that designs backpacks, luggage and travel bags aimed at people who travel with sports and outdoor equipment, including skiing, snowboarding, surfing and skating gear, as well as general commuting and gym use. The range covers backpacks, roller luggage, duffels, tote and sling bags, laptop sleeves, packing cubes, and dedicated sports luggage such as ski, snowboard and surfboard bags, alongside accessories and spare parts. Signature product lines include the Ramverk luggage series and the Hugger backpack.
Db Journey branded search volume
How often people search for Db Journey by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is growing strongly. Demand is fairly steady through the year.
Db Journey's audience, products and channels
Social audience
- Instagram dbjourney 558,233
- TikTok dbjourney 123,600
- YouTube Dbjourney 43,600
Also on Facebook.
Followers as shown on each platform, end of August 2026.
Products
- Products in store470
- New in the last 90 days11
- Typical priceNOK 1,799
- Price rangeNOK 10 – NOK 17,295
From Db Journey's own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in Sweden, Australia, Canada and Germany.
Ecommerce stack
- Email & SMSKlaviyo
- ReviewsYotpo
- Customer serviceGorgias
- MerchandisingNosto
- Cross-borderGlobal-e
- PaymentsKlarna, Afterpay, Shop Pay
- AnalyticsHotjar
Tools detected on dbjourney.com; detection covers common apps and may miss some.
Db Journey competitors
The travel & bags brands closest to Db Journey: same kind of product first, then the nearest in size. See every brand in Travel & Bags or the full D2C brand rankings.
Bags, packs and apparel for everyday use and travel
Waterproof bags and luggage for cycling, outdoor and everyday use, made in Germany
Bags, camera gear and phone accessories for travel and everyday carry.
Sustainable bags and accessories that fund waterway cleanups.
Load-hauling backpacks for military, fire, hunting and everyday use
Db Journey vs Topo Designs
Topo Designs is the bigger brand (Scale 57.2 against 51.4), while Db Journey is growing faster (Momentum 59 against 44). See Topo Designs' page.
| August 2026 | Db Journey | Topo Designs |
|---|---|---|
| Overall rank | #89 | #54 |
| Travel & Bags rank | #5 | #3 |
| Scale (size) | 51.4 | 57.2 |
| Momentum (growth) | 59.4 | 43.7 |
| Branded search | 42 | 58 |
| Site traffic | 44 | 49 |
| Social audience | 72 | 65 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
Db Journey: common questions
What does Db Journey sell?
Norwegian-designed backpacks, luggage and sports travel bags. Known for: Ramverk luggage, Hugger backpack, Ski and snowboard bags, Surfboard bags and Entour travel bags.
Where is Db Journey from?
Db Journey is based in Norway.
Where can you buy Db Journey?
Db Journey sells through its own online store and a network of retailers and stockists. Its online store is at dbjourney.com.
Is Db Journey's revenue growing?
We estimate Db Journey's revenue is flat year on year (low confidence). Branded search is growing strongly but site traffic is steady, so the two signals don't back each other up and confidence is low. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Db Journey's competitors?
Db Journey's closest competitors in the Travel & Bags category are Topo Designs, Ortlieb, Peak Design and United by Blue.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.3. See the methodology, or report a correction.