Vessi – D2C Ranking & Growth Metrics
Waterproof knit sneakers and boots made with Vessi's own Dyma-tex material.
Last updated · October 2026 edition · data to end of September 2026 · method v1.3
Vessi is new to the index this month, entering at #74 of 522 overall and #34 of 142 in Apparel. Demand is falling: its Momentum score is 33, well under the flat line of 50. Branded search is declining sharply over the past year, with a seasonal peak in November and December. Its closest Apparel competitor is Didriksons (#168).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree; with low confidence we only call growth or decline on a big move.
How scoring works →Year on year, high confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
How scoring works →How big Vessi is today: #74 of 522 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: declining (50 = flat).
what drives the score Is Vessi's revenue growing?
We estimate Vessi's revenue is shrinking year on year (high confidence). Branded search and site traffic don't contradict each other, so confidence is high.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Vessi growing?
Vessi's Momentum score is 33.1, which means it is declining (50 means flat; a brand that doubled would score about 88). Branded search is declining sharply over the past 12 months. Site traffic is declining over the same 12 months. Its size score is driven most by social audience, with site traffic relatively weakest.
About Vessi
Vessi makes waterproof knit sneakers, boots and slip-ons, built around Dyma-tex, a waterproof knit material invented by founder Andy Wang and a team of scientists in 2016. The company started in Vancouver, launched the design on Kickstarter in 2017, and shipped its first pairs in 2018. Styles like the Weekend Classic, Stormburst and Classic Chelsea aim to look and feel like ordinary sneakers rather than rain gear. Vessi has since added apparel, bags and accessories, opened a retail store at Metrotown in Burnaby, and backs its shoes with a 365-day waterproof guarantee.
Vessi competitors
The apparel brands closest to Vessi: same kind of product first, then the nearest in size. See every brand in Apparel or the full D2C brand rankings.
Swedish waterproof jackets and outerwear since 1913
Waterproof and insulated outdoor clothing using Nikwax fabric technology
Waterproof cycling and outdoor apparel designed in Portland, Oregon
Sneakers and dress shoes engineered for comfort and foot pain relief
Handcrafted Italian leather sneakers for men.
Vessi vs Didriksons
Vessi is the bigger brand (Scale 62.7 against 53.5), while Didriksons is growing faster (Momentum 53 against 33). See Didriksons' page.
| October 2026 | Vessi | Didriksons |
|---|---|---|
| Overall rank | #74 | #168 |
| Apparel rank | #34 | #67 |
| Scale (size) | 62.7 | 53.5 |
| Momentum (growth) | 33.1 | 53.2 |
| Branded search | 63 | 65 |
| Site traffic | 58 | 44 |
| Social audience | 68 | 52 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
Vessi branded search volume
How often people search for Vessi by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is declining sharply. Demand is seasonal, peaking in November and December and lowest in June.
Vessi's audience, products and channels
Social audience
- Instagram vessi 359k
- TikTok vessi 160k
- YouTube 5.1k
Also on X and Facebook.
Followers as shown on each platform, collected for the October 2026 edition.
Products
- Products in store248
- New in the last 90 days21
- Typical price160
- Price range15 – 240
From Vessi's own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in Canada, the US, Sweden and Australia.
Vessi: common questions
What does Vessi sell?
Waterproof knit sneakers and boots made with Vessi's own Dyma-tex material.
Where is Vessi from?
Vessi is based in Vancouver, Canada.
Where can you buy Vessi?
Vessi sells through its own online store and selected retailers. Its online store is at vessi.com.
When was Vessi founded?
Vessi was founded in 2018.
Who founded Vessi?
Vessi was founded by Andy Wang.
Is Vessi's revenue growing?
Our estimate is shrinking year on year, with high confidence. It is a direction from online signals, not a sales figure.
Who are Vessi's competitors?
Vessi's closest competitors in the Apparel category are Didriksons, Páramo, Showers Pass and Oliver Cabell.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. October 2026, method v1.3. See the methodology, or report a correction. Want alerts when brands like Vessi move, or the data as an export? See data & alerts.