Mountain Hardwear – D2C Ranking & Growth Metrics
Technical apparel and equipment for climbing, mountaineering and backcountry travel
Last updated · October 2026 edition · data to end of September 2026 · method v1.3
Mountain Hardwear ranks #52 of 444 D2C brands in the October 2026 edition and #20 of 101 in Apparel, up 4 places on last month. We estimate Mountain Hardwear's revenue is flat year on year (medium confidence). Branded search is steady over the past year, with a seasonal peak in November and December. In Apparel, its closest competitor is 7mesh (#338).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree; with low confidence we only call growth or decline on a big move.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, medium confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Mountain Hardwear is today: #52 of 444 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: roughly flat (50 = flat).
what drives the score Is Mountain Hardwear's revenue growing?
We estimate Mountain Hardwear's revenue is flat year on year (medium confidence). Mountain Hardwear sells mostly through retailers and stockists, whose sales we can't see, so confidence is medium.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Mountain Hardwear growing?
Mountain Hardwear's Momentum score is 48.9, which means it is roughly flat (50 means flat; a brand that doubled would score about 88). Branded search is steady over the past 12 months. Site traffic is declining over the same 12 months. Its size score is driven most by social audience, with site traffic relatively weakest.
About Mountain Hardwear
Mountain Hardwear makes technical outdoor apparel and equipment for climbing, mountaineering, hiking, backpacking and ski touring. The range covers jackets and insulated outerwear, including proprietary StretchDown and ThermoCloud insulation, along with shells, fleece, baselayers, pants and accessories for men and women. Beyond clothing, the brand also produces equipment such as sleeping bags, backpacks and tents built for mountaineering, climbing, backpacking and basecamp use, including a dedicated 8,000 Meter Collection aimed at high-altitude mountaineering.
The brand positions itself around technical performance for demanding mountain environments, referencing its own fabric technologies such as StretchDown, ThermoCloud and DrySpell as points of differentiation. It sells directly through its own website, offering seasonal collections and sale sections, while also noting partnerships with outdoor retail shops where its products can be found in person. Content on the site includes trail films, athlete and community features, and nonprofit partnerships, supporting a brand identity built around mountain and outdoor exploration. Mountain Hardwear states it has existed since 1993.
Mountain Hardwear competitors
The apparel brands closest to Mountain Hardwear: same kind of product first, then the nearest in size. See every brand in Apparel or the full D2C brand rankings.
Technical cycling and outdoor apparel designed and tested in Squamish, BC
Technical outdoor apparel and gear for hiking, skiing, mountaineering and travel.
Outdoor and lifestyle apparel for men and women, including performance and casual clothing.
British-made waterproof jackets, fleeces and footwear for hiking and mountaineering
Technical outdoor apparel and gear for mountain sports, made in Jackson, Wyoming
Mountain Hardwear vs 7mesh
Mountain Hardwear leads on both size and growth: Scale 63.6 against 34.4, and Momentum 49 against 43. See 7mesh's page.
| October 2026 | Mountain Hardwear | 7mesh |
|---|---|---|
| Overall rank | #52 | #338 |
| Apparel rank | #20 | #89 |
| Scale (size) | 63.6 | 34.4 |
| Momentum (growth) | 48.9 | 43.1 |
| Branded search | 69 | 32 |
| Site traffic | 51 | 29 |
| Social audience | 71 | 44 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
Mountain Hardwear branded search volume
How often people search for Mountain Hardwear by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is steady. Demand is seasonal, peaking in November and December and lowest in April.
Mountain Hardwear's audience, products and channels
Social audience
- Instagram mountainhardwear 715,643
- TikTok mountainhardwear 3,015
Also on Pinterest and Facebook.
Followers as shown on each platform, collected for the October 2026 edition.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in the US, Australia, the UK and Sweden.
Mountain Hardwear: common questions
What does Mountain Hardwear sell?
Technical apparel and equipment for climbing, mountaineering and backcountry travel. Known for: StretchDown insulated jackets, ThermoCloud synthetic insulation, 8,000 Meter Collection, Sleeping bags and Tents and backpacks.
Where is Mountain Hardwear from?
Mountain Hardwear is based in United States.
Where can you buy Mountain Hardwear?
Mountain Hardwear sells through its own online store and a network of retailers and stockists. Its online store is at mountainhardwear.com.
When was Mountain Hardwear founded?
Mountain Hardwear was founded in 1993.
Is Mountain Hardwear's revenue growing?
We estimate Mountain Hardwear's revenue is flat year on year (medium confidence). Mountain Hardwear sells mostly through retailers and stockists, whose sales we can't see, so confidence is medium. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Mountain Hardwear's competitors?
Mountain Hardwear's closest competitors in the Apparel category are 7mesh, Outdoor Research, KÜHL and Berghaus.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. October 2026, method v1.3. See the methodology, or report a correction. Want alerts when brands like Mountain Hardwear move, or the data as an export? See data & alerts.