Kryptek – D2C Ranking & Growth Metrics
Technical hunting apparel and camouflage gear rooted in tactical military design.
Last updated · August 2026 edition · method v1.2
Kryptek ranks #201 of 312 D2C brands in the August 2026 edition and #45 of 63 in Apparel, up 6 places on last month. We estimate Kryptek's revenue is shrinking year on year (high confidence). Branded search is declining over the past year, with a seasonal peak in November and October. Among apparel brands selling hunting apparel, its closest competitor is Badlands (#219).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, high confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Kryptek is today: #201 of 312 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: declining (50 = flat).
what drives the score Is Kryptek's revenue growing?
We estimate Kryptek's revenue is shrinking year on year (high confidence). Branded search is declining and site traffic is declining year on year, pointing the same way, so confidence is high.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Kryptek growing?
Kryptek's Momentum score is 38.7, which means it is declining (50 means flat; a brand that doubled would score about 88). Branded search is declining over the past 12 months. Site traffic is declining over the same 12 months. Since September 2025 it has moved from #164 to #201 overall. Its size score is driven most by social audience, with site traffic relatively weakest.
About Kryptek
Kryptek designs technical hunting apparel and accessories built on tactical military design principles, sold direct through its own website. The brand's range covers jackets, vests, shirts, base layers, pants, and outerwear for cold, mild and hot weather conditions, alongside headwear, gloves, gaiters, sunglasses, range bags and camouflage-patterned gear. It also offers a dedicated women's line and lifestyle accessories such as phone cases, seat covers and electric bikes.
The brand is positioned around its origin in combat apparel concepts, describing its products as drawn from battlefield experience and adapted for hunting and outdoor adventure use. Kryptek is known for its proprietary camouflage patterns, including Highlander, designed for varied terrain and concealment across different hunting seasons and game types. Products are sold online with categories organised by camo pattern, hunting season, and product type, targeting hunters and outdoor enthusiasts alongside a tactical product line.
Kryptek branded search volume
How often people search for Kryptek by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is declining. Demand is seasonal, peaking in November and October and lowest in June.
Kryptek's audience, products and channels
Social audience
- Instagram kryptek 165,377
- YouTube kryptekoutdoors 9,850
Also on Pinterest, X and Facebook.
Followers as shown on each platform, end of August 2026.
Products
- Products in store214
- New in the last 90 days1
- Typical priceUS$50
- Price rangeUS$5 – US$898
From Kryptek's own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in the US and Canada.
Ecommerce stack
- Email & SMSKlaviyo
- Customer serviceGorgias
- Cross-borderGlobal-e
- PaymentsAfterpay, Shop Pay
- TrackingMeta Pixel, Google Tag Manager
- AnalyticsTriple Whale
Tools detected on kryptek.com; detection covers common apps and may miss some.
Kryptek competitors
The apparel brands closest to Kryptek: same kind of product first, then the nearest in size. See every brand in Apparel or the full D2C brand rankings.
Technical hunting apparel, packs and gear for field conditions.
Technical merino wool hunting apparel and gear for specific game pursuits.
Timeless, USA-made cycling apparel and accessories from San Francisco
Swedish outdoor apparel and fleece layers for trekking and trail running.
Swiss apparel brand.
Kryptek vs Badlands
Kryptek is the bigger brand (Scale 37.5 against 34.5), while Badlands is growing faster (Momentum 43 against 39). See Badlands' page.
| August 2026 | Kryptek | Badlands |
|---|---|---|
| Overall rank | #201 | #219 |
| Apparel rank | #45 | #51 |
| Scale (size) | 37.5 | 34.5 |
| Momentum (growth) | 38.7 | 42.6 |
| Branded search | 30 | 21 |
| Site traffic | 29 | 33 |
| Social audience | 56 | 53 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
Kryptek: common questions
What does Kryptek sell?
Technical hunting apparel and camouflage gear rooted in tactical military design. Known for: Highlander camo pattern, Jackets and vests, Base layers, Camouflage hunting apparel and Range cases and bags.
Where is Kryptek from?
Kryptek is based in United States.
Where can you buy Kryptek?
Kryptek sells through its own online store and selected retailers. Its online store is at kryptek.com.
Is Kryptek's revenue growing?
We estimate Kryptek's revenue is shrinking year on year (high confidence). Branded search is declining and site traffic is declining year on year, pointing the same way, so confidence is high. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Kryptek's competitors?
Kryptek's closest competitors in the Apparel category are Badlands, First Lite, Ornot and Houdini Sportswear.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.2. See the methodology, or report a correction.