Badlands – D2C Ranking & Growth Metrics
Technical hunting apparel, packs and gear for field conditions.
Last updated · August 2026 edition · method v1.2
Badlands ranks #219 of 312 D2C brands in the August 2026 edition and #51 of 63 in Apparel, up 8 places on last month. We estimate Badlands' revenue is shrinking year on year (high confidence). Branded search is steady over the past year, with a seasonal peak in November and September. Among apparel brands selling hunting apparel, its closest competitor is Kryptek (#201).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, high confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Badlands is today: #219 of 312 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: declining (50 = flat).
what drives the score Is Badlands' revenue growing?
We estimate Badlands' revenue is shrinking year on year (high confidence). Branded search is declining and site traffic is steady year on year, pointing the same way, so confidence is high.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Badlands growing?
Badlands' Momentum score is 42.6, which means it is declining (50 means flat; a brand that doubled would score about 88). Branded search is steady over the past 12 months, and declining over the last three months compared with the same months a year earlier. Site traffic is steady over the same 12 months. Since September 2025 it has moved from #176 to #219 overall. Its size score is driven most by social audience, with branded search demand relatively weakest.
About Badlands
Badlands designs hunting apparel, packs and gear for hunters pursuing big game, whitetail, turkey and upland species across a range of weather conditions. The range spans hunting jackets, pants and bibs, base and mid layers, vests, hoodies, packs, bino harnesses and accessories, organised by hunt type and by temperature or weather condition, from hot to freezing and rain. The brand also offers an everyday apparel line alongside its technical hunting products, and sells camping and travel gear and branded accessories.
The company positions itself around proprietary technology developed for specific field problems, including its own camouflage pattern, waterproofing, temperature regulation, fabric reinforcement and scent management systems, along with a modular Vario pack system. Badlands sells directly to consumers through its own website, offering men's and women's product lines, a rewards programme, an outlet section and a dealer locator for those who prefer to shop through retail partners. Products are backed by a stated lifetime warranty.
Badlands branded search volume
How often people search for Badlands by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is steady; the last three months, compared with the same months a year earlier, are declining. Demand is seasonal, peaking in November and September and lowest in April.
Badlands' audience, products and channels
Social audience
- Instagram badlandsgear 97,510
- TikTok badlandsgear 18,400
- YouTube badlandsgear 12,300
Also on X and Facebook.
Followers as shown on each platform, end of August 2026.
Products
- Products in store241
- New in the last 90 days3
- Typical priceUS$60
- Price rangeUS$8 – US$440
From Badlands' own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in the US and Canada.
Ecommerce stack
- Email & SMSKlaviyo
- ReviewsYotpo
- TrackingTikTok Pixel, Google Tag Manager
Tools detected on badlandsgear.com; detection covers common apps and may miss some.
Badlands competitors
The apparel brands closest to Badlands: same kind of product first, then the nearest in size. See every brand in Apparel or the full D2C brand rankings.
Technical hunting apparel and camouflage gear rooted in tactical military design.
Technical merino wool hunting apparel and gear for specific game pursuits.
Apparel brand sold through wholesale and direct channels
Technical cycling and outdoor apparel designed and tested in Squamish, BC
Ski, bike and outdoor apparel built for mountain pursuits.
Badlands vs Kryptek
Kryptek is the bigger brand (Scale 37.5 against 34.5), while Badlands is growing faster (Momentum 43 against 39). See Kryptek's page.
| August 2026 | Badlands | Kryptek |
|---|---|---|
| Overall rank | #219 | #201 |
| Apparel rank | #51 | #45 |
| Scale (size) | 34.5 | 37.5 |
| Momentum (growth) | 42.6 | 38.7 |
| Branded search | 21 | 30 |
| Site traffic | 33 | 29 |
| Social audience | 53 | 56 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
Badlands: common questions
What does Badlands sell?
Technical hunting apparel, packs and gear for field conditions. Known for: Approach camouflage, Vario pack system, Hunting jackets and bibs, Bino harnesses and Everyday hoodies.
Where is Badlands from?
Badlands is based in United States.
Where can you buy Badlands?
Badlands sells through its own online store and selected retailers. Its online store is at badlandsgear.com.
Is Badlands' revenue growing?
We estimate Badlands' revenue is shrinking year on year (high confidence). Branded search is declining and site traffic is steady year on year, pointing the same way, so confidence is high. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Badlands' competitors?
Badlands' closest competitors in the Apparel category are Kryptek, First Lite, Airblaster and 7mesh.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.2. See the methodology, or report a correction.