Hill House Home – D2C Ranking & Growth Metrics
Women's apparel and home goods brand known for the Nap Dress
Last updated · August 2026 edition · method v1.2
Hill House Home ranks #61 of 312 D2C brands in the August 2026 edition and #15 of 63 in Apparel, down 7 places on last month. We estimate Hill House Home's revenue is flat year on year (low confidence). Branded search is growing over the past year, with a seasonal peak in May and April. Among apparel brands selling women's dresses, its closest competitor is Outerknown (#84).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, low confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Hill House Home is today: #61 of 312 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: roughly flat (50 = flat).
what drives the score Is Hill House Home's revenue growing?
We estimate Hill House Home's revenue is flat year on year (low confidence). Branded search is steady but site traffic is steady, so the two signals don't back each other up and confidence is low.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Hill House Home growing?
Hill House Home's Momentum score is 51.5, which means it is roughly flat (50 means flat; a brand that doubled would score about 88). Branded search is growing over the past 12 months, and steady over the last three months compared with the same months a year earlier. Site traffic is steady over the same 12 months. Its size score is driven most by social audience, with site traffic relatively weakest.
About Hill House Home
Hill House Home is a direct-to-consumer apparel and home goods brand best known for its signature Nap Dress. The company designs women's clothing including dresses, tops, bottoms, jackets, knitwear and swimwear, alongside matching styles for children, maternity options and accessories such as hair accessories and cosmetic bags. It also sells bedding and home products including pillowcases, bath items, tabletop goods and wallpaper. Products are organised around seasonal prints and curated edits, such as florals, jewel tones and bridal collections, alongside core categories and sale sections.
Hill House Home branded search volume
How often people search for Hill House Home by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is growing; the last three months, compared with the same months a year earlier, are steady. Demand is seasonal, peaking in May and April and lowest in January.
Hill House Home's audience, products and channels
Social audience
- Instagram hillhouse 405,771
- TikTok hillhouse 105,900
Also on Pinterest, X and Facebook.
Followers as shown on each platform, end of August 2026.
Products
- Products in store1,000+
- New in the last 90 days55
- Typical price149
- Price range8 – 546
From Hill House Home's own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in the US, Australia, Canada and the UK.
Hill House Home competitors
The apparel brands closest to Hill House Home: same kind of product first, then the nearest in size. See every brand in Apparel or the full D2C brand rankings.
Men's and women's apparel and denim, sold direct online.
Technical cycling apparel with a contemporary design aesthetic
Technical merino wool hunting apparel and gear for specific game pursuits.
Merino wool socks made in Vermont, guaranteed for life.
Performance running caps and lightweight headwear for athletes.
Hill House Home vs Outerknown
Hill House Home leads on both size and growth: Scale 56.5 against 52.0, and Momentum 52 against 45. See Outerknown's page.
| August 2026 | Hill House Home | Outerknown |
|---|---|---|
| Overall rank | #61 | #84 |
| Apparel rank | #15 | #23 |
| Scale (size) | 56.5 | 52.0 |
| Momentum (growth) | 51.5 | 44.8 |
| Branded search | 52 | 52 |
| Site traffic | 52 | 44 |
| Social audience | 68 | 62 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
Hill House Home: common questions
What does Hill House Home sell?
Women's apparel and home goods brand known for the Nap Dress. Known for: The Nap Dress, Dresses, Pajamas & Robes, Bedding & Home and Swimwear.
Where is Hill House Home from?
Hill House Home is based in New York City, United States.
Where can you buy Hill House Home?
Hill House Home sells through its own online store and selected retailers. Its online store is at hillhousehome.com.
Who founded Hill House Home?
Hill House Home was founded by Nell Diamond.
Is Hill House Home's revenue growing?
We estimate Hill House Home's revenue is flat year on year (low confidence). Branded search is steady but site traffic is steady, so the two signals don't back each other up and confidence is low. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Hill House Home's competitors?
Hill House Home's closest competitors in the Apparel category are Outerknown, Pas Normal Studios, First Lite and Darn Tough.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.2. See the methodology, or report a correction.