Pelagic – D2C Ranking & Growth Metrics
Performance fishing clothing and gear for men and women
Last updated · August 2026 edition · method v1.2
Pelagic ranks #77 of 312 D2C brands in the August 2026 edition and #20 of 63 in Apparel, down 5 places on last month. We estimate Pelagic's revenue is flat year on year (high confidence). Branded search is steady over the past year. Among apparel brands selling fishing apparel, its closest competitor is Grundéns (#115).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, high confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Pelagic is today: #77 of 312 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: roughly flat (50 = flat).
what drives the score Is Pelagic's revenue growing?
We estimate Pelagic's revenue is flat year on year (high confidence). Branded search is steady and site traffic is growing year on year, pointing the same way, so confidence is high.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Pelagic growing?
Pelagic's Momentum score is 56.2, which means it is roughly flat (50 means flat; a brand that doubled would score about 88). Branded search is steady over the past 12 months. Site traffic is growing over the same 12 months. Since September 2025 it has moved from #79 to #77 overall. Its size score is driven most by social audience, with site traffic relatively weakest.
About Pelagic
Pelagic sells performance fishing clothing and gear for men and women, sold direct through its own website. The range covers fishing shirts, shorts, t-shirts, button-ups and polos, hoodies and flannels, jackets, rain gear, hats, pants, footwear, gloves and accessories, along with sun protection pieces designed for time on the water. Collections are organised by activity and style, including foul-weather and performance tops, alongside themed lines such as camo prints and collaborations.
The brand is positioned around functional apparel built for anglers, with product guides on its site explaining features of performance tops, shorts and foul-weather gear to help customers choose. Pelagic sells online directly to consumers, with men's and women's ranges organised into categories, seasonal collections and recurring themed drops such as camo and red-white-and-blue designs, alongside everyday essentials and sale items.
Pelagic branded search volume
How often people search for Pelagic by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is steady. Demand is fairly steady through the year.
Pelagic's audience, products and channels
Social audience
- Instagram pelagicgear 442,995
- YouTube PelagicGear 130,000
Also on Facebook.
Followers as shown on each platform, end of August 2026.
Products
- Products in store604
- New in the last 90 days14
- Typical priceUS$65
- Price rangeUS$3 – US$550
From Pelagic's own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in Australia, the US, Canada and Spain.
Ecommerce stack
- Email & SMSKlaviyo
- ReviewsYotpo
- MerchandisingRebuy, Nosto
- Cross-borderGlobal-e
- PaymentsAfterpay
- TrackingTikTok Pixel
Tools detected on pelagicgear.com; detection covers common apps and may miss some.
Pelagic competitors
The apparel brands closest to Pelagic: same kind of product first, then the nearest in size. See every brand in Apparel or the full D2C brand rankings.
Waterproof fishing apparel and footwear for commercial and recreational anglers
Performance fishing apparel and gear for men, women and kids
Sustainable everyday apparel brand that plants trees with every purchase
National park-inspired apparel and gear that gives back to public lands.
Men's and women's apparel and denim, sold direct online.
Pelagic vs Grundéns
Pelagic leads on both size and growth: Scale 53.7 against 48.1, and Momentum 56 against 52. See Grundéns' page.
| August 2026 | Pelagic | Grundéns |
|---|---|---|
| Overall rank | #77 | #115 |
| Apparel rank | #20 | #32 |
| Scale (size) | 53.7 | 48.1 |
| Momentum (growth) | 56.2 | 52.0 |
| Branded search | 56 | 52 |
| Site traffic | 38 | 40 |
| Social audience | 69 | 54 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
Pelagic: common questions
What does Pelagic sell?
Performance fishing clothing and gear for men and women. Known for: Fishing shirts, Rain gear, Sun protection tops, Fishing shorts and Pelagic Camo collection.
Where is Pelagic from?
Pelagic is based in United States.
Where can you buy Pelagic?
Pelagic sells through its own online store and selected retailers. Its online store is at pelagicgear.com.
Is Pelagic's revenue growing?
We estimate Pelagic's revenue is flat year on year (high confidence). Branded search is steady and site traffic is growing year on year, pointing the same way, so confidence is high. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Pelagic's competitors?
Pelagic's closest competitors in the Apparel category are Grundéns, HUK, tentree and Parks Project.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.2. See the methodology, or report a correction.