Simms – D2C Ranking & Growth Metrics
Fishing apparel and gear including waders, wading boots and jackets
Last updated · August 2026 edition · method v1.2
Simms ranks #19 of 312 D2C brands in the August 2026 edition and #5 of 111 in Sports & Outdoor, unchanged on last month. We estimate Simms' revenue is flat year on year (low confidence). Branded search is declining over the past year. Among sports & outdoor brands selling fishing gear, its closest competitor is Tenkara USA (#289).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, low confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Simms is today: #19 of 312 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: roughly flat (50 = flat).
what drives the score Is Simms' revenue growing?
We estimate Simms' revenue is flat year on year (low confidence). Simms sells mostly through retailers and stockists, whose sales we can't see, so confidence is low.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Simms growing?
Simms' Momentum score is 44.5, which means it is roughly flat (50 means flat; a brand that doubled would score about 88). Branded search is declining over the past 12 months, and steady over the last three months compared with the same months a year earlier. Since September 2025 it has moved from #18 to #19 overall. Its size score is driven most by social audience, with branded search demand relatively weakest.
About Simms
Simms designs and sells fishing apparel and gear, including waders, wading boots, jackets and technical fishing clothing. The brand is aimed at anglers who fish in rivers, lakes and coastal waters, and its products are built to handle wet and variable outdoor conditions while wearing waders and standing in water for extended periods. Simms positions itself as a specialist in gear made specifically for fishing, rather than general outdoor apparel adapted for the sport.
The brand sells through its own website as well as through fly shops and outdoor retailers, reflecting a direct-to-consumer approach alongside established wholesale relationships. Simms is based in the United States and its range covers waders, wading boots and jackets, along with shirts, pants and accessories designed for use on the water. The company markets its products around durability and function for anglers, with a focus on materials and construction suited to repeated exposure to water, weather and abrasion.
Simms branded search volume
How often people search for Simms by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is declining; the last three months, compared with the same months a year earlier, are steady. Demand is fairly steady through the year.
Simms' audience, products and channels
Social audience
- Instagram simmsfishing 686,777
Followers as shown on each platform, end of August 2026.
Where it sells
- Own online storeyes
- Retailers / stockistsnot found
- Amazonnot found
Simms competitors
The sports & outdoor brands closest to Simms: same kind of product first, then the nearest in size. See every brand in Sports & Outdoor or the full D2C brand rankings.
Japanese-style tenkara fly-fishing rods, lines and flies
Fishing apparel, sun protection gear and tackle for anglers
Mountain sports apparel, footwear and equipment for climbing, hiking and ski touring
Performance hunting gear and technical clothing sold direct to consumers
Japanese-designed camping gear, apparel and outdoor living products.
Simms: common questions
What does Simms sell?
Fishing apparel and gear including waders, wading boots and jackets. Known for: Waders, Wading boots, Fishing jackets, Technical fishing apparel and Accessories.
Where is Simms from?
Simms is based in United States.
Where can you buy Simms?
Simms sells through its own online store. Its online store is at simms.com.
Is Simms' revenue growing?
We estimate Simms' revenue is flat year on year (low confidence). Simms sells mostly through retailers and stockists, whose sales we can't see, so confidence is low. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Simms' competitors?
Simms' closest competitors in the Sports & Outdoor category are Tenkara USA, AFTCO, Salewa and KUIU.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.2. See the methodology, or report a correction.