AFTCO – D2C Ranking & Growth Metrics
Fishing apparel, sun protection gear and tackle for anglers
Last updated · August 2026 edition · method v1.2
AFTCO ranks #104 of 312 D2C brands in the August 2026 edition and #35 of 111 in Sports & Outdoor, down 6 places on last month. We estimate AFTCO's revenue is shrinking year on year (medium confidence). Branded search is steady over the past year. Among sports & outdoor brands selling fishing apparel, its closest competitor is Simms (#19).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, medium confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big AFTCO is today: #104 of 312 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: declining (50 = flat).
what drives the score Is AFTCO's revenue growing?
We estimate AFTCO's revenue is shrinking year on year (medium confidence). AFTCO sells mostly through retailers and stockists, whose sales we can't see, so confidence is medium.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is AFTCO growing?
AFTCO's Momentum score is 42.3, which means it is declining (50 means flat; a brand that doubled would score about 88). Branded search is steady over the past 12 months. Site traffic is declining over the same 12 months. Since September 2025 it has moved from #100 to #104 overall. Its size score is driven most by social audience, with site traffic relatively weakest.
About AFTCO
AFTCO, the American Fishing Tackle Company, makes fishing apparel and tackle for anglers, sold direct through its own website alongside a network of retail partners. The range covers men's, women's and kids' clothing such as fleece, sweatshirts, jackets, bibs, shirts and outerwear, along with sun protection gear, hats and accessories. It also produces fishing tackle and gear, including fillet knives, gaffs, nets, tagging equipment, belts and harnesses, rod-building parts, bags, backpacks, fishing gloves, fluorocarbon leaders and lures.
The brand is positioned around performance fishing wear built for both saltwater and freshwater use, with dedicated lines for offshore and coastal anglers as well as freshwater-focused products. AFTCO also presents itself through conservation-related activity, including sustainability initiatives, freshwater conservation work, a bank bag program, disaster relief and partnerships with conservation groups. It maintains a pro team and publishes instructional and species-focused content alongside its product catalogue, supporting its identity as a specialist tackle and apparel brand for anglers.
AFTCO branded search volume
How often people search for AFTCO by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is steady. Demand is fairly steady through the year.
AFTCO's audience, products and channels
Social audience
- Instagram aftco 352,904
- YouTube AFTCO1958 26,100
Also on Facebook.
Followers as shown on each platform, end of August 2026.
Products
- Products in store577
- New in the last 90 days79
- Typical priceUS$49
- Price rangeUS$0 – US$549
From AFTCO's own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in the US and Canada.
Ecommerce stack
- Email & SMSKlaviyo, Attentive
- Customer serviceGorgias
- MerchandisingNosto
- SearchKlevu
- ReturnsLoop Returns
- Cross-borderGlobal-e
- PaymentsKlarna, Afterpay, Shop Pay
- AnalyticsHotjar
Tools detected on aftco.com; detection covers common apps and may miss some.
AFTCO competitors
The sports & outdoor brands closest to AFTCO: same kind of product first, then the nearest in size. See every brand in Sports & Outdoor or the full D2C brand rankings.
Fishing apparel and gear including waders, wading boots and jackets
Japanese-style tenkara fly-fishing rods, lines and flies
Norwegian outdoor apparel and equipment brand
Running apparel and accessories built for durability and distance
Technical drysuits, apparel and safety gear for paddlesports
AFTCO vs Simms
Simms leads on both size and growth: Scale 65.8 against 49.2, and Momentum 45 against 42. See Simms' page.
| August 2026 | AFTCO | Simms |
|---|---|---|
| Overall rank | #104 | #19 |
| Sports & Outdoor rank | #35 | #5 |
| Scale (size) | 49.2 | 65.8 |
| Momentum (growth) | 42.3 | 44.5 |
| Branded search | 45 | 61 |
| Social audience | 64 | 71 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
AFTCO: common questions
What does AFTCO sell?
Fishing apparel, sun protection gear and tackle for anglers. Known for: Fishing apparel and outerwear, Sun protection gear, Fillet knives, Gaffs, nets and tagging equipment and Fluorocarbon leaders and lures.
Where is AFTCO from?
AFTCO is based in United States.
Where can you buy AFTCO?
AFTCO sells through its own online store and a network of retailers and stockists. Its online store is at aftco.com.
Is AFTCO's revenue growing?
We estimate AFTCO's revenue is shrinking year on year (medium confidence). AFTCO sells mostly through retailers and stockists, whose sales we can't see, so confidence is medium. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are AFTCO's competitors?
AFTCO's closest competitors in the Sports & Outdoor category are Simms, Tenkara USA, Bergans and Janji.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.2. See the methodology, or report a correction.