Salty Crew – D2C Ranking & Growth Metrics
Surf and fishing-inspired lifestyle apparel and accessories.
Last updated · August 2026 edition · method v1.2
Salty Crew ranks #93 of 312 D2C brands in the August 2026 edition and #25 of 63 in Apparel, up 2 places on last month. We estimate Salty Crew's revenue is flat year on year (medium confidence). Branded search is steady over the past year. Among apparel brands selling lifestyle apparel, its closest competitor is Howler Brothers (#95).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, medium confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Salty Crew is today: #93 of 312 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: roughly flat (50 = flat).
what drives the score Is Salty Crew's revenue growing?
We estimate Salty Crew's revenue is flat year on year (medium confidence). Salty Crew sells mostly through retailers and stockists, whose sales we can't see, so confidence is medium.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Salty Crew growing?
Salty Crew's Momentum score is 47.7, which means it is roughly flat (50 means flat; a brand that doubled would score about 88). Branded search is steady over the past 12 months. Site traffic is steady over the same 12 months. Since September 2025 it has moved from #89 to #93 overall. Its size score is driven most by social audience, with site traffic relatively weakest.
About Salty Crew
Salty Crew is a US apparel brand built around surf, fishing and ocean-inspired lifestyle themes. Its range covers men's and women's clothing including t-shirts, flannels, sweatshirts, outerwear, boardshorts, walkshorts, headwear and accessories such as bags and stickers, sold through its own online store with sections for men, women and youth across US, Australian and European markets.
The brand positions itself around a graphic-led, casual coastal aesthetic, with recurring collections built on camo prints, flannel shirts and graphic tees, alongside limited-edition drops and collaborations, such as a Padres x Salty Crew capsule referenced on its site. It sells direct-to-consumer via its website, offering free shipping over a spending threshold, and organises its catalogue into featured collections, new arrivals and sale sections to move seasonal stock.
Salty Crew branded search volume
How often people search for Salty Crew by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is steady. Demand is fairly steady through the year.
Salty Crew's audience, products and channels
Social audience
- Instagram salty_crew 280,298
Also on YouTube and Facebook.
Followers as shown on each platform, end of August 2026.
Products
- Products in store1,000+
- New in the last 90 days9
- Typical priceUS$42
- Price rangeUS$16 – US$275
From Salty Crew's own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in the US and Canada.
Ecommerce stack
- Email & SMSKlaviyo, Attentive
- ReviewsYotpo
- PaymentsAfterpay, Shop Pay
Tools detected on salty-crew.com; detection covers common apps and may miss some.
Salty Crew competitors
The apparel brands closest to Salty Crew: same kind of product first, then the nearest in size. See every brand in Apparel or the full D2C brand rankings.
Surf, fishing and western-inspired lifestyle apparel designed in Austin, Texas.
Adventure-inspired lifestyle apparel for travel, surf and outdoor pursuits.
Bamboo-based, sun-protective apparel for men, women and kids.
Men's and women's apparel and denim, sold direct online.
Cycling and outdoor apparel for road and gravel riders, based in Nice.
Salty Crew vs Howler Brothers
Salty Crew leads on both size and growth: Scale 50.9 against 50.7, and Momentum 48 against 47. See Howler Brothers' page.
| August 2026 | Salty Crew | Howler Brothers |
|---|---|---|
| Overall rank | #93 | #95 |
| Apparel rank | #25 | #27 |
| Scale (size) | 50.9 | 50.7 |
| Momentum (growth) | 47.7 | 46.9 |
| Branded search | 60 | 55 |
| Site traffic | 33 | 41 |
| Social audience | 61 | 58 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
Salty Crew: common questions
What does Salty Crew sell?
Surf and fishing-inspired lifestyle apparel and accessories. Known for: T-shirts and graphic tees, Flannels, Boardshorts and walkshorts, Headwear (hats and beanies) and Outerwear and sweatshirts.
Where is Salty Crew from?
Salty Crew is based in United States.
Where can you buy Salty Crew?
Salty Crew sells through its own online store and a network of retailers and stockists. Its online store is at salty-crew.com.
Is Salty Crew's revenue growing?
We estimate Salty Crew's revenue is flat year on year (medium confidence). Salty Crew sells mostly through retailers and stockists, whose sales we can't see, so confidence is medium. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Salty Crew's competitors?
Salty Crew's closest competitors in the Apparel category are Howler Brothers, Roark, Free Fly Apparel and Outerknown.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.2. See the methodology, or report a correction.