Howler Brothers – D2C Ranking & Growth Metrics
Surf, fishing and western-inspired lifestyle apparel designed in Austin, Texas.
Last updated · August 2026 edition · method v1.2
Howler Brothers ranks #95 of 312 D2C brands in the August 2026 edition and #27 of 63 in Apparel, down 4 places on last month. We estimate Howler Brothers' revenue is flat year on year (medium confidence). Branded search is steady over the past year, with a seasonal peak in November and December. Among apparel brands selling lifestyle apparel, its closest competitor is Salty Crew (#93).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, medium confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Howler Brothers is today: #95 of 312 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: roughly flat (50 = flat).
what drives the score Is Howler Brothers' revenue growing?
We estimate Howler Brothers' revenue is flat year on year (medium confidence). Howler Brothers sells mostly through retailers and stockists, whose sales we can't see, so confidence is medium.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Howler Brothers growing?
Howler Brothers' Momentum score is 46.9, which means it is roughly flat (50 means flat; a brand that doubled would score about 88). Branded search is steady over the past 12 months. Site traffic is steady over the same 12 months. Since September 2025 it has moved from #87 to #95 overall. Its size score is driven most by social audience, with site traffic relatively weakest.
About Howler Brothers
Howler Brothers designs apparel and accessories inspired by surfing, fly fishing, western wear and world travel, sold direct to consumer through its own website and a network of retailers. The brand's collections span shirts, hats, bottoms, outerwear and accessories, organised around activities such as fishing, surf and swim, trail and everyday wear, with recurring styles like pearl snap shirts, tech shirts and embroidered prints. Seasonal and themed collections, including collaborations tied to music festivals and regional motifs, are released alongside a core range of best sellers.
The company designs its products in Austin, Texas, drawing on the city's creative culture as a point of reference. Howler Brothers positions itself around a mix of outdoor and coastal lifestyle themes rather than technical performance alone, blending classic surf culture with western wear and fishing gear. It sells through its own online store, which includes a resale or trade-in feature called the Swap Shop, as well as through a find-a-retailer network for customers who prefer to shop in physical stores.
Howler Brothers branded search volume
How often people search for Howler Brothers by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is steady. Demand is seasonal, peaking in November and December and lowest in February.
Howler Brothers' audience, products and channels
Social audience
- Instagram howlerbros 200,270
- TikTok howlerbros 5,719
Also on YouTube, X and Facebook.
Followers as shown on each platform, end of August 2026.
Products
- Products in store845
- New in the last 90 days55
- Typical priceUS$89
- Price rangeUS$3 – US$1,600
From Howler Brothers' own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in the US and Canada.
Ecommerce stack
- Email & SMSKlaviyo
- ReviewsOkendo
- Customer serviceGorgias
- AnalyticsTriple Whale
Tools detected on howlerbros.com; detection covers common apps and may miss some.
Howler Brothers competitors
The apparel brands closest to Howler Brothers: same kind of product first, then the nearest in size. See every brand in Apparel or the full D2C brand rankings.
Surf and fishing-inspired lifestyle apparel and accessories.
Adventure-inspired lifestyle apparel for travel, surf and outdoor pursuits.
Bamboo-based, sun-protective apparel for men, women and kids.
Cycling and outdoor apparel for road and gravel riders, based in Nice.
Men's and women's apparel and denim, sold direct online.
Howler Brothers vs Salty Crew
Salty Crew leads on both size and growth: Scale 50.9 against 50.7, and Momentum 48 against 47. See Salty Crew's page.
| August 2026 | Howler Brothers | Salty Crew |
|---|---|---|
| Overall rank | #95 | #93 |
| Apparel rank | #27 | #25 |
| Scale (size) | 50.7 | 50.9 |
| Momentum (growth) | 46.9 | 47.7 |
| Branded search | 55 | 60 |
| Site traffic | 41 | 33 |
| Social audience | 58 | 61 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
Howler Brothers: common questions
What does Howler Brothers sell?
Surf, fishing and western-inspired lifestyle apparel designed in Austin, Texas. Known for: H Bar B Snapshirts, Pearl snap shirts, Embroidered Collection, Tech fishing shirts and Hats and caps.
Where is Howler Brothers from?
Howler Brothers is based in Austin, United States.
Where can you buy Howler Brothers?
Howler Brothers sells through its own online store and a network of retailers and stockists. Its online store is at howlerbros.com.
Is Howler Brothers' revenue growing?
We estimate Howler Brothers' revenue is flat year on year (medium confidence). Howler Brothers sells mostly through retailers and stockists, whose sales we can't see, so confidence is medium. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Howler Brothers' competitors?
Howler Brothers' closest competitors in the Apparel category are Salty Crew, Roark, Free Fly Apparel and Café du Cycliste.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.2. See the methodology, or report a correction.